Look Back Look Forward: The Bengaluru event

Look Back Look Forward: HfG Ulm and design education in India, a brief report on the one day event at the Taj West End in Bengaluru on 6th March 2010.

Prof M P Ranjan
The one day conference at Bengaluru will be remembered for a long time by the participants, all teachers and design professionals interested in design education coming from several leading design schools in India. So much passion was released in the 24 round table discussions, only a small fraction of which can be captured here in the links and resources that we have been able to collect and create. Two workshop sessions, each of two hours duration across the twelve round tables each with eight participants and some observers kept all of us deeply involved on the subject of design education for India. This meeting will have an impact on the shape of design education in India since tere is the promise of a follow up meeting later in the year and with the sharing of the Ulm Journal as a digital resource as part of the conference kit the schools in India have for the first time access to the rich reflections that the Ulm masters had assembled in the 21 issues that were published between 1955 and 1968 when the HfG Ulm was finally closed down.

Image01: Thumbnail images of the HfG Ulm Exhibit at Chitra Kala Parishath and the registration session at Taj West End on the next day.

Image02: Thumbnail images of the conference participants during breaks as well as at the round tables during the keynote sessions.

We now invite all the participants to join us in our analysis of the event and the proceedings for which we shall make available and share below the links to all the lectures and presentations made during the day as well as a host of other resources that can aid the proposed analysis of the discussions and events of the day. The first set of links are for the eight voice files arranged in the order in which the events happened at the conference. The opening session had Dr Evelyn Hust of the Goethe Institute, Bengaluru make her opening remarks with Prof M P Ranjan making remarks on behalf of Director NID who could not attend and then on to introduce the format of the conference, keynotes and workshop sessions, as planned. The morning session that followed had three events – the first keynote lecture by Marcela Quijano, Curator, HfG Ulm Archive, and the second keynote by Prof Sudha Nadkarni, Dean, Welingkar Institute of Management where he shared his experience as a full time student at HfG Ulm in the early 60’s. (for voice recordings see the links below). Marcela Quijano gave us an overview of the pedagogy of the Ulm masters and the historical setting in which the design education experiments were conducted at the HfG Ulm.

Image 03: Thumbnails of the Table Cards, each with one HfG Ulm Master as listed: 01: Max Bill, 02: Otl Aicher, 03: Inge Aicher-Scholl, 04: Tomas Maldonado, 05: Hans Gugelot, 06: Walter Zeischegg, 07: Herbert Ohl, 08: Gui Bonsiepe, 09: Herbert Lindinger, 10: Horst Rittel, 11: William S. Huff, 12: Konrad Wachsmann.

These two keynote presentations of the morning set the tone for Looking Back at the legacy of Ulmer Model in terms of their design pedagogy and this was followed by the first Workshop session – Look Back – that lasted two hours, at the end of which each of the twelve tables made brief presentations on their findings about the salient aspects of HfG Ulm pedagogy. Each table was named after one of twelve selected Ulm teachers in the order listed below:

Table 10 : Horst Rittel
Table 09 : Herbert Lindinger
Table 04 : Tomas Maldonado
Table 03 : Inge Aicher-Scholl
Table 02 : Otl Aicher
Table 05 : Hans Gugelot
Table 08 : Gui Bonsiepe
Table 11 : William S. Huff
Table 12 : Konrad Wachsmann
Table 07 : Herbert Ohl
Table 06 : Walter Zeischegg
Table 01 : Max Bill

Each table had a set of provocation cards that carried quotes from the Ulm masters while these cards were also shown on the large projection screen as an automated slide show. Each quotation raised one issue that would be critical for the Ulm pedagogy and these provided the point of departure for the table discussions that were carried on in real earnest by all the participants. Each table also had table think sheets on which the participants were asked to make their doodles and notes as the discussions and devbates progressed at each table. These “Table Think Sheets” were collected at the end of the session and these too are made available here at the link below.

List of 8 voice files and resources for download
01_Opening Session_MPR Hust.mov – 12 mb
02_Keynote_Marcelo Quijano.mov – 27 mb
03_Keynote_Sudha Nadkarni.mov – 35 mb
04_Intro to_Look Back WS.mov – 9 mb
05_Round Table_Look Back.mov – 47 mb
06_Keynote_Kumar Vyas.mov – 54 mb
07_Keynote_Wolfang Jonas.mov – 61 mb
08_Round Table_Look Fward.mov – 49 mb

Image 04: Navigation screens from the Look Back Look Forward conference resource interactive DVD. These nine screens are from the root level pdf file and each item or image on the pages takes one to the respective file or page. The Index page is level zero, while the other pages are numbered from 1 to 8.

The conference resource DVD is packed with design education resources from HfG Ulm as well as from NID, Ahmedabad. Page two provides links to the numbered Journals from the HfG Ulm from 1 to 21 issue of the Journal, all scanned and made available as digital pdf files thanks to the kind permission from Prof Gui Bonsiepe who edited these volumes at Ulm. These Journals were published from 1955 till the last issue in 1968 when the school closed down under dramatic circumstances. These were available in India only in the NID library and for the first time these are made available to Indian design educators and researchers to understand the Ulm school’s unique pedagogy since these hold a rich resource of reflections from the Ulm teachers. Volume 3 was missing from the set all these years and we now have a copy thanks to the Ulm Archive Curator, Marcela Qujano, who gave us a copy for the Library which is now made available here as a digital pdf file at the link below, and this completes the set.

Download the “Look Back Look Forward” conference resource interactive DVD here:
Look Back_Look Forward_DVD.zip – 968 mb
Ulm 3.pdf – 3.2 mb (This issue was not included in the DVD since it did not exist in the NID Library and a copy was given to us by Marcelq Quijano when she arrived in Bengaluru for the conferfence.)

Page zero, or the opening page, is the Index with hyper-links to the other eight pages. Page two contains links to selected documents from the NID history and includes the Eames India Report of 1958, The MOMA catalogue of 1957 of classic design from USA and Europe whose prototypes are in the NID archives, NID Documentation 1964-69, The Ahmedabad Declaration of 1979, Design & Environment (1982), select faculty papers (1991) and the Proceedings of the DETM Conference (2005) and so on. Page four contains 16 papers and presentation files that record the progress of the Design Concepts and Concerns Course at NID where design thinking and design theory have been introduced to NID students from 1988 till date, evolving over the years to give NID education its distinctive identity. Page three has reports prepared by NID for the setting up of three sector specific institutes for design education in India. Other pages contain all the artworks for the conference graphics and table resources as well as the photographs from the Ulm Archive exhibit when it opened at the NID Gallery.

The visual slide shows or text resources for the keynote presentation are available for download here below and these can be viewed along with the voice files of the proceedings located above.
Keynote 01: India_Look back_Marcela Quijano.pdf – 5 mb
Keynote 02: NID Banglore Keynote at Ulm conference_Nadkarni.pdf – 36 mb

Keynote 03: Learning at NID- Then and Now, H Kumar Vyas (final).pdf – 1 mb
Keynote 04: Wolfgang Jonas_Ulm Conference_Keynote.pdf – 14 mb

Pictures of Bangalore event – Folders in .zip format each containing many selected pictiures in jpg format are available here for download (see list below)
Picture sets of Bangalore event in jpeg format
01_Ulm_Blore_PreConference.zip – 98 mb
02_Ulm_Blore_LookBack.zip – 79 mb
03_Ulm_LookForward01.zip – 75 mb
04_Ulm_Look Forward02 2.zip – 74 mb
05_Ulm_PostConference.zip – 11 mb

Picture albums of the sets in pdf format can be downloaded from these links here:
01_Ulm_Blore_PreConference.pdf – 9 mb
02_Ulm_Blore_LookBack_h3.pdf – 6 mb
03_Ulm_LookForward01_h3.pdf – 6 mb
04_Ulm_Look Forward02_h3.pdf – 7 mb
05_Ulm_PostConference_h3.pdf – 2 mb
Chakradar mid Blore Pics_h2.pdf – 6 mb

Conference kit resources in pdf format.
While the conference resource DVD that was distributed to all the participants contains the digital art works version of the table materials we provide separate links here for some of these resources so that they may be used directly if needed.

01_Conference Table_Ulm Masters.pdf : 58.9 mb
02a_look back cards_prn.pdf : 3.2 mb
02b_look forward cards_prn.pdf : 2.4 mb
02c_Model card Front_oranisation vs. free + political structure.pdf_4.pdf : 5 mb
05_Ulm Biography Bookmarks.pdf : 1.9 mb
06_keynote speaker bio+Workshops_s.pdf : 20.5 mb

Other HfG Ulm Conference Resources
Conference Participant List_xx.pdf – 3 mb
Table_Think Sheets_175page.pdf – 11 mb

Participants will now have access to all the resources that they may use to make their own analysis of the one day event at Bengaluru and from these we do hope that Indian design teachers will take back a lesson from the Ulm masters, that of documentation of their teaching resources and of their class outcomes in a contemporaneous manner in the days ahead. This alone will ensure that Indian design education retains a quality benchmark that can be shared and discussed as we refine our teaching methods and find value that is unique to our context, environment and culture. If teachers from our Indian design schools start publishing their work and through this an active dialogue is set in place we would have succeeded in our mission of sensitizing our teachers to the need for such documentation in managing and manintaining a high quality of education in our schools across India. I hope that we did succeed and that the future will show us the positive results of these tall intentions.

Prof M P Ranjan

LOOK Back – LOOK Forward: HfG Ulm and Design Education in India

Prof M P Ranjan

Image01: Conference Logo using a basic design assignment as an image for the conference - Design: Rupesh Vyas

Conference Title:

LOOK Back – LOOK Forward: HfG Ulm and Design Education in India

Venue & Schedule:
Hotel Taj West End, Race Cource Road, Bangalore 560 001, India
March 6, 2010 : Full-day Conference-cum-Workshop on Design Education: 9.00 a.m. to 5.00 p.m.

Last date for registration: February 26, 2010

Organisers:
National Institute of Design (NID), Ahmedabad and Bangalore
in collaboration with
Goethe-Institut/Max Mueller Bhavan (GI/MMB) Bangalore,
HfG-Archive Ulm & IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart

Background:
The HfG Ulm, which started as a continuation of the Bauhaus experiments in design education under one of its former students – Max Bill, soon veered from a foundation in art to a science and society focus under the leadership of Tomas Maldonado. The HfG Ulm faculty, all eminent teachers and thought leaders in their field, experimented with design education like never before and documented the results of teaching in a series of 21 journals published between 1958 and 1968. These ten years of intense research and theory building and sharing has had a lasting impact on the world of design education and the availability of these journals being one of the major factors for this durable influence. Selected papers from these volumes located in the NID Library were reproduced for a conference on design education in 1989 by Prof Kirti Trivedi at Industrial Design Centre, IIT, Powai and these have been a further source of inspiration for Indian design teachers over the years.

The school impacted the world of design through its direct professional action with industry, memorably with Braun and its successful range of products that hit the market in 1955 and continued with other product successes that can be called the Ulm style of meticulous detailing and clean functional form. Hans Gugelot was among the lead drivers along this track. Other teachers such as Otl Aicher influenced major corporations such as Herman Miller and Lufthansa with significant contributions in graphic design.

The closing down of the HfG Ulm in 1968 saw the scattering of its faculty and students across the world, each steeped in the Ulm ideology of public good with design theory and action, resulting in significant action on the ground in the form of new design education in Latin America by Gui Bonsiepe, in India by Sudhakar Nadkarni and H Kumar Vyas and in Japan by Kohei Suguira, besides the numerous other influences in Europe and the USA that continue to this day.

The Ulmer Museum/HfG-Archiv has brought together the various threads of the Ulm school in a unique exhibition called ulm: method and design/ulm: school of design 1953-1968 with archival objects, classroom assignments and multimedia exhibits never before seen in India. The exhibition is presented in India by the Goethe-Institut/Max Mueller Bhavan, in collaboration with IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart and offers the opportunity to both “LOOK Back - LOOK Forward: HfG Ulm and Design Education in India”, a title that aptly sums up the objective behind the intensive one-day conference/workshop on March 6, 2010 at Hotel Taj West End in Bangalore, India, as well as to draw inspiration from the path-breaking work at Ulm and reflect on the path forward here in India. An impressive catalogue published by Hatje Cantz (ISBN 3-7757-9142-6) provides rich background research content on the school and the exhibition.

Participants:
Design teachers and teachers from other institutes interested in design pedagogy, including design research, design management and technology & design professionals interested in design education. Limited places available for design student observers sponsored by each participating school.

Registration Fee:
Individual designers and faculty : Rs. 2000/=
Team of 5 faculty per school from India : Rs 5000/=
Design student observer : Rs. 500/= (limited seats)
International Participant : USD 100 or Rs. 5000/=

Exhibition Venue: Karnataka Chitrakala Parishath, Bangalore - opens March 5, 2010
Conference Venue: Hotel Taj West End, Bangalore – March 6, 2010

Organising Institutions
Goethe-Institut/ Max Mueller Bhavan Bangalore
Dr. Evelin Hust, Director
National Institute of Design, Ahmedabad & Bangalore
Prof. Pradyumna Vyas, Director

Keynote Speakers:
Prof. Dr. Wolfgang Jonas, Professor for "system design" at the School of Art and Design, University of Kassel, Germany
Ms. Marcela Quijano, Curator, HfG-Archiv Ulm, Germany
Prof Sudhakar Nadkarni, Dean, Business Design, Welingkar Institute of Management Development and Research, Mumbai
Prof H Kumar Vyas, Distinguished Professor, CEPT University, Ahmedabad

Conference Chair:
Prof M P Ranjan, NID, Ahmedabad
Co-Chair:
Prof Suchitra Sheth, CEPT University, Ahmedabad

Registration:
Registration fees are payable by Cash or Demand Draft drawn in favour of “National Institute of Design” payable at Bangalore.
Payment with Registration Form duly filled to be delivered to NID R & D Campus, Bangalore or at the Goethe- Institut/Max Mueller Bhavan, Bangalore.

Last date for registration without late fees: February 26, 2010
Late fee payable after closing date: additional 50 % of registration fees above.
(Limited participation so please register early)

Address for communication and registration:

1st contact: National Institute of Design, Bangalore

Shashikala Satyamoorthy,
Conference Coordinator
National Institute of Design, R & D Campus,
#12 HMT Link Road, Off Tumkur Road
Bangalore 560 022
Tel: +91-080-23478939 (D) / 23373006
Fax: +91 80 23373086
conference email: hfgulm2010@nid.edu
www.nid.edu

2nd contact: Goethe-Institut/Max Mueller Bhavan, Bangalore

Maureen Gonsalves
Programme Coordinator
Goethe-Institut/Max Mueller Bhavan
716 CMH Road, Indiranagar 1st Stage
Bangalore 560 038
Ph: +91 80 2520 5305/06/07/08-203
Fax: +91 80 2520 5309
arts@bangalore.goethe.org
www.goethe.de/bangalore


see detailed programme and download Registration Form from this link here below:
Download Detailed Conference Programme and Registration Form in pdf 400kb

Prof M P Ranjan

Looking back : Visitors to Design for India

One and a half years on, looking back at the stats of visits, visitors and page views on the Design for India blog.

Prof M P Ranjan’s papers

Image 1: Graph of visits, visitors and page views on the Design for India blog over the past 18 months.

As the year 2008 winds down with a sharp fear of worldwide recession that has been sweeping the global financial markets we have a chance to look back at the year that was in the context of this blog about Design for India. Design it seems is drawing growing attention from around the world and in particular Design for India has shown a growing trend in terms of visits, visitors and page views that have been clocked over the past 18 months that this blog and its visitors have been actively monitored across a few parameters of interest.

Image 2: Visits to Design for India from 115 cities across India.

Where do the visitors come from?
The single largest block is from India and I am happy for that since it tells me that interest in design is growing in India and that internet users too are getting to visit a site about Design for India. However it is a bit disturbing that most of these visits are from the major metros although there is still an unaccounted set that could be coming from small towns these do not show up in the Google Analytics view of cities from which the traffic is seen. 115 cities in India have accounted for 23,878 visits and bulk of these came from Ahmedabad, Delhi, Bangalore, Mumbai, Chennai and Hyderabad. Going down the list of cities it is gratifying to see small towns in remote areas listed and we do hope that the message from this blog will reach more schools and workplaces across India where it really matters in the year ahead.

Image 3: Visits from 52 regions of the USA.

The second biggest block of visits comes from the USA and all 52 Regions have shown visitor traffic of 8268 visits and here California, New York, Illinois, Texas and Florida rake in the major share as the top five regions for visitors to the Design for India blog. These 52 regions include as many as 1943 cities with Los Angles and its suburbs, New York, San Francisco and Chicago contributing the largest number of visitors from the USA.

Image 4: Visits from 153 countries across the world with India and USA as top sources of visitor traffic to this blog.

The worldwide picture is also showing some interesting statistics. 42,511 visits have come from 153 countries with India topping the list at 23,878 visits, USA at 8,268, UK at 1,738, Canada at 744, Australia 578, Germany, 480, France, 384 followed by Italy, Netherlands and Switzerland. The city count amongst the top countries are as follows: UK from 296 cities, Canada from 127 cities, Germany from 149 cities and France from 121 cities, and so on.

The top pages visited are listed below and in all 72,071 page views have been recorded across the 105 articles posted on this blog over the past 18 months.

1. Mayo Clinic Sparc and IDEO Design – 1,186

2. Ginger: Design of Smart Hotel Chain – 1,169

3. Herman Miller and Vitra in India – 1,157

4. Bamboo Mat Boards from IPIRTI - 948

5. LEGO: Toy for all ages - 926

6. Rainwater Harvesting: FURAAT Systems - 919

7. Handmade in India: Handbook of crafts of India - 910

8. Charles and Ray Eames: Legacy in India - 908

9. Jewellery and Retail sectors in India - 832

10. Making of Design Entrepreneurs in India. - 668

11. KaosPilot: A Business School that teaches Design - 651

12. IFA: Bamboo exhibitions in Stuttgart and Berlin - 643

I look forward to an active period of design use ahead in 2009 that starts from tomorrow and I wish all the visitors a

Very Happy New Year

We also wish that this kind of design use will be supported by sustainable models which is the theme for the World Economic Forum in January 2009 at Davos for which we have just concluded a series of workshops and charettes on sustainability through which we hope to reach out to the policy makers in industry and governments across the world. Design for India and design from India will, I hope, make an impact across the world in the days ahead.

Prof M P Ranjan’s papers

Design Cities Debate: Bengaluru at the Design Museum, London

Prof. M P Ranjan's papers

Design Cities Debate: Bengaluru at the Design Museum, London

Image: Opening slide of my presentation in London at the Design Museum pitching for Bangalore, nay "Bengaluru" as the emerging design city of the world, provided the design community and the local political leadership get it right in the days ahead.

I was invited by the British Council, London to participate in the Design Cities Debate at the Design Museum in London on 15th December 2008. On my way in here I wrote the following note to the DesignIndia discussion list since there was a raging debate already going on there based on the DNA news report that talked about my intention to speak about Bangalore as the potential Design City from India. The Design & Architecture team at the British Council had proposed this event to the Design Museum and it was through the support from the British Council in London and India that I managed to travel to London to participate in this exciting event.

My presentation slide show titled “Bengaluru: the making of a Design City” can be downloaded as a 2.4 mb PDF file from here


I quote my post on Design India below:

“Dear Uday and Friends…

I am sitting in the lounge at Sahar Airport and have some time now to respond to all the very interesting discussions that came out of this thread on Design Cities and now on the Design Capital.

I agree with you entirely that the concept of a capital based on a designer centric view is indeed an ego trip for the profession which is perhaps the last thing that we need to do in a climate of extreme lack of understanding of the core ideas of design as we know it today.

I was excited when the British Council in London invited me to participate in the Design Cities Debate to take place at the Design Museum in London on 15th December 2008 since this would give us an opportunity to explore the idea of design as it would and perhaps could apply to the shaping of a city of the future here in India. For me this was not a call to see which city had already arrived there or which one had the most designers and design related companies, however these would be an influencing factor, but not always relevent, since sometimes design is better off without designers.

Design for me is a basic human activity as well as a professional activity performed at many levels by a variety of professionals with their vast range of skill sets and an equally wide range of motivations and intentions, some deep and profound and some definitely shallow and short term, all of which may be needed and necessary based on the complexity and the context that is being addressed.

My approach was therefore to look at this as an opportunity to articulate what would be the attributes and necessary ingredients for a city to be called a design city of the future in India and then I looked at which city in my opinion could make the grade in the near future provided the necessary conditions and the public and political support could be mobilised to meet this end. All cities have the possibility to be called a Design City if they are able to meeet the conditions that I hoped to articulate in the process of this debate.

I chose Bangalore because I know it best and have been associated with the city from my childheeod visits in summer and I also see some very exciting things happening there that is far beyond the service provided by the practicing design studios, a sort of taking the design abilities and getting critical things done through the use of design thought and action in the public space. Here, I will comment that Poonam Bir Kasturi's Daily Dump is a shining example of such work that has the possibility not just to transform Bangalore but all cities in the world if the success here gets replicated in each local situation with the necessary local adjustments etc. Similarly the amazing success of Industree in mobilising 15000 women in rural India using local grasses and skills to provide fair employment and a hope for the future is another great example that is still work in progress.

Bangalore has also had two great scale building examples with R+K going to WPP and IDIOM joining Kishore Biyani and these show the way forward to meet the huge responsibility that design and designers have to deliver in India today. The other design entrepreneurs in Bangalore and the design schools for a platform that can catalyse huge change in the public space and for me this is very important. Design for industry has been harped upon for may years and I am not very impressed by these achievements. However social good that can reach the aam aadmi or the man in the street is still a far away dream it seems. The IT sector in Bangalore provides us an opportunity to use web2.0 tools to reach public needs be it services or local assiatance in local governance. Bangalore with the Janagraha and other public domocratic institutions are working together with design to help transform.

Yes, political will must be brought into the equation if massive change is to be achieved in geting the city to feel right for its citizens. The quality that Christopher Alexander has called "The Quality without a name", in his Timeless Way of Building", it is not Fashion but a durable and amazing quality that can be felt but cannot be seen or explained....

This for me comes back to the flower garlands that are made everyday in Bangalore and in many Indian cities, handmade strung flower by flower to make an ephemeral thread of fragrence that is worn on the head or offered in prayer on a daily basis. Nature has provided the abundance of flowers to Bangalore which is indeed the flower power of the world and the Rain Tree with its wide arching branches and its equally complex roots shows systems that we need to learn from so that our democracy can work as a designed offering to transform the city to a Design City of the Future. Bangalore can indeed show the way and I do hope that all our cities and villages will follow suit or take a runaway lead in a win win world of tomorrow.

With warm regrads

M P Ranjan
from the Clipper Lounge at Sahar
14 December 2008 at 11.55 am IST”

UnQuote

I am now in London and getting ready to join the other invitees from Brazil, Russia and China (The BRIC Nations) at an interview with BBC Radio at Bush House London and later in the day at the Design Museum for the Debate in the evening. I look forward to the event. More later.

M P Ranjan
Blogging from London
15 December 2008 at 7.30 am local time

Prof. M P Ranjan's papers

Understanding Food: Anthro-Design Research

Understanding Food: Anthro-Design Research in the DCC class at Bangalore
Prof M P Ranjan
Quoted with permission from "Design Concepts & Concerns" blog

Image 1: Presentation by the Tamilnadu group in session at the NID Bangalore Centre. The group chose to build a flow chart of their understanding and the presentation uses a “story-board” that was represented like a film strip from the Tamil cinema story as shown in the illustration below. The storyboard was personified by the image of “Annaswamy” their man from Tamilnadu, from childhood to old age, and the food for all seasons brought into sharp focus by the overlapping threads of their story.

The first assignment at NID Bangalore dealt with mapping ones own knowledge about food and each group had a particular bias from which their knowledge was to be mapped and shared with the rest of the class. As describer earlier this thematic bias plays a strong role on how the subject is addressed and it even shapes the perception of the situation and this was quite evident in the various interpretations that were exhibited by the groups, each working with Climate, Region and Culture, as their given bias for investigation and articulation. While I did not specifically tell the students that they were not expected to do elaborate research on their subject of food with the bias assigned to each group, they did not have the time to do such research and all the teams had to fall back on their well of knowledge that resided in their collective memories and from which they drew quite liberally through a process of brainstorming, categorization and articulation to show their models and constructs on the given subject FOOD – with the bias of Climate, Region and Culture.

Image 2: The ‘story board” shown by the Tamilnadu group who used the persona of a young Tamil software engineer to represent their understanding of the chosen theme of “Food from Tamilnadu” shown here as a life time story, a journey from the cradle to a ripe old age, very interesting indeed.

The Second assignment saw the groups fanning out to various places in Bangalore to carry out direct contact research in the mode of “anthro-design” with each group being assigned to a particular region State of South India. The assigned States were that of Tamilnadu, Andhra and Karnataka, each assigned through a draw of lots, which was done on behalf of the group by their student coordinator. The group members then went into a huddle and made a plan for gathering information and this information strategy played out over the next three days with the groups meeting and exploring Food and eating places in Bangalore, each looking at their respective State issues and trying to make sense of the vast field that could be covered by the omnibus assignment with very low definition and broad interpretation. As designers they were to investigate the subject directly from the field in live contact with ‘experts” and ‘stakeholders’ from whom they could get valuable insights about their assigned subject – FOOD from one of the three chosen States of South India.

Image 3: The Karnataka group looked at the business of Food and explored the various dimensions of Karnataka cuisine as well as the typical resources of the State as they had discovered through their engagement with their contacts and eating-places across Bangalore city.

The Udipi café, MTR – “Mavali Tiffin room” and Café Coffee Day success story played strongly on the minds of this group and shaped the story that they had to share with the class through their wall size model and their mega success stories of food and the potential for a revolution from the State of Karnataka to the world at large. Their presentation was located in the basement workshop space of the NID Bangalore Centre and they impressed with their scale and sense of structure that was achieved in their model.

Image 4: The Andhra group was shocked by the stories of poverty and distress that came from many of their contacts across the migrant labour now in Bangalore. Their installation, which is the appropriate term that can best describe the assembly of objects, sarees and posters that the group assembled to tell their story, was colourful and then filled with coloured light and everything turned red….

Making contact with live sources of informants in the field is so important for design students since it is important for them to learn that what they need is not knowledge of the kind found in books as much as getting a feel of the situation and in picking up specific insights that would give them a sense of direction and a glimpse of the way the trends shaped up in their area of investigation. It is here that anthro design as a subject area gets appreciated and some degree of competence is built up in handling such research where book based knowledge would certainly not fill the need. This kind of experience would be useful for design students and through these experiences they would also learn about research strategies to be used in the field and the whole range of processes of making contact, making observations, meetings and interviews as well as processing the rich data from the field in order to glean insights about latent needs and future possibilities are all critical for design education.

Prof M P Ranjan

Design Happenings in Bangalore: Two Weeks at NID Bangalore

Design Happenings in Bangalore: Two Weeks at NID Bangalore
Prof M P Ranjan

Image 1: DCC models about food at NID Bangalore: Climate, Geography and Culture.

I have been in Bangalore, nay Bengaluru now, for over ten days and have been conducting the Design Concepts and Concerns Course (DCC) for students of three disciplines at the NID Bangalore Centre. The theme continues to be food and the assignments have gone through a small transformation. The first assignment had three groups looking at the macro aspects of food and the economy across the broad fields of influence under the heads of Climate, Geography and Culture. The first assignment ended with the three groups having explored the chosen areas through brainstorming and some supporting research ending in the production of a visually rich model that could help in the “visual sensemaking” process as defined by the NextD Leadership Institute.

Image 2: DCC team presentations at NID Bangalore

Each group came up with compelling presentations that revealed a great depth of information carried by the team members and they were all able to produce rich models and make their presentation to the faculty and students at NID Bangalore. The Geography group used a compact model of the continents which revealed both their knowledge as well as their areas of ignorance about the world of food, since the North American and European regions were better represented than the South Americas and the African continent. The climate group divided the world into zones along the longitudes and used one table surface for each zone to capture a picture book of “Poloroid pictures” just as a returning traveler would have shared their vast journeys with their clansmen in the past. The third group had everyone holding their breath with their stunning portrayal of culture using their knowledge of India and the variety of foods and their associations with religious and cultural affiliations. The three dimensional display was well classified and translated into banners each that covered one major category of food and a central display mapped the three major religions that dominate the Indian landscape.

Image: Neelam Chibber with Prof. Ranjan at NID Bangalore and with students of the DCC class.

Neelam Chibber who visited the NID campus briefly to see the bamboo workshop at IPIRTI across the street from the NID campus was quite taken in by the presentation of the culture group and she has commissioned the team to make a refined set of banners about food and culture for her new stores in the now revised Industree Crafts stores that are taking shape in her back office operation of scaling up and diversifying her already successful operation to bring value to Indian crafts at the grassroots level. The Industree Crafts Foundation as well as Industree Crafts Pvt Ltd is being transformed after taking strong roots in Bangalore and I will bring this story to this blog when Neelam is ready with her new and revised offering. Industree Crafts Foundation and the business wing Indistree Crafts Pvt Ltd. works on a Fair Trade principle with over 15,000 village craftsmen across seven states and the Northeastern Region of India and it grew from a small investment of Rs 12 lakhs (1.2 million Rupees) to reach a valuation of over Rs. 15 crores today and growing further by the day. Neelam worked with Gita Ram of the Crafts Council of India and Poonam Bir Kasturi in the early days to nurture a lofty thinking organisation and has shown us that design and social equity can bring good value for all partners. You can download a pdf article about their Fair Play principles from this link as a 688 kb pdf file titled "Fair and Just".

Image 3: Swiss design team conducting a workshop at NID Bangalore

The Swiss design team of industrial designer Frederic Dedelley and design journalist Ariana Pradal conducted a one day sensitizing workshop for all the students at NID Bangalore when they shared the Swiss Design experience through a slide lecture which was followed by a hand-on workshop aimed at creating a designer Letter Opener by direct action on materials and ideas. The evening saw an exciting presentation of over 50 different design offerings which were stimulating and showed the students the dominant design activity of product diversification with the use of micro detailing and form giving that are central to a designers bread and butter operation in their dealings with industry.

Image 4: Guided tour at the Swiss Design exhibit at Bangalore Max Muller Bhavan.

I got to visit the Swiss Design exhibition, Criss+Cross at the Max Muller Bhavan in Indra Nagar and also to take the guided tour offered by Ariana Pradal. I was joined by my daughter, a Bangalore based Graphic Designer, Aparna Ranjan in this very informative tour and later we sat together for a long chat with Frederic Dedelley on various issues and directions in design for India and the world.

Image 5: Bamboo workshop at IPIRTI with Tripura craftsmen for the IL&FS project.

The IPIRITI based bamboo development workshop had nine craftsmen from Tripura along with two of our mastercraftsmen working on my new designs that used a combination of bamboo poles and rubber wood components under the supervision of NID Bangalore faculty and long time bamboo colleague, C S Susanth. The IL&FS team included a supervisor and their senior officer S Matouleibi who manages the field activities of the Tripura Bamboo Mission in Agartala, Tripura. We developed a collection ten new designs with a focus on a “local-to-local strategy”, where we selected products that would have a ready local market in the Tripura region which in turn would facilitate start-up entrepreneurship amongst the bamboo craftsmen who need to develop their self confidence through some mentored development initiatives by the design and finance teams in the field.

Image 6: Visit to Quetzel Design Pvt Ltd

This project and the strategy to use some rubber wood components had me driving all the way across Bangalore from Penea to Sarjapur Road for a visit to Quetzel, a furniture design and manufacturing firm started by two NID graduates, Sandeep Mukherjee and Sarita Fernandes. The company has grown from humble beginnings to be one of the finest furniture manufacturing firms in India that can compete with the international brands that are now entering India across all the parameters of marketing and design. Sandeep and Sarita were both my students in the Furniture Design faculty and NID and I feel quite proud to see their massive and refined industrial venture which has been built at a time when design was ignored by both government and industry alike, which is something that I had called attention to in my paper of 2001 at the first National Design Summit organized by the CII and NID in Bangalore. My paper was titled “Cactus Flowers Bloom on the Dessert” to draw attention to the extremely hostile economic and policy climate in which design was passing through and things have not changed much even today, although we have come a long way as a profession today, but no thanks to either the government and to the established industry, who have steadfastly ignored the design community in India while they have run after international collaborations at a huge cost to our economy and to the tax payer alike. Download paper here 123 kb pdf file and visual presentation here in two parts: Part 1 – 3.6 mb pdf file and Part 2 – 4.6 mb pdf file

Image 7: Visit to Trapeze Design Studio at Koramangala

On our return from our long drive to Quetzel and back I took Matouleibi to visit Trapeze, a graphic design studio at Koramangala which was set up by two NID graduates, Sarita Sunder and Ram Sinam. An exciting small studio with a row of Macs on one side and an impromptu photo studio and a table tennis facility on the other. Trapeze has an impressive range of clients from across several sectors and their work in print and web design has set standards for Indian graphic design industry in spite of their small and cozy studio size and very personalized format of operation.

Image 8: Book launch function at Crosswords for Dr Darlie O Koshy and his book “Indian Design Edge”.

The week closed with another interesting event which I will write about in some detail in a future post since it will need the time and space to read, reflect and comment about, in a balanced manner, if possible. This event was the launch of the new book, “Indian Design Edge” by Dr Darlie O Koshy, Director, National Institute of Design through the Roli Books Publishers at an evening event at Crosswords Bookstore on Residency Road, Bangalore. The event saw the main speaker Dr Sadagopan, Director IIIT, Bangalore (Tripple IT Bangalore) wax and wane about the virtues of design from the aesthetics to the usability of the Apple iPhone and his profuse praise for Dr Koshy’s many achievements in his 8 year long career at NID as its Executive Director for the first five years and later as its Director for the past three years after a terminiology change that has left us all puzzled if it is a move forward for NID or not. I bought three copies of the book for myself, my wife Aditi Ranjan and my daughter Aparna Ranjan so that all of us designers could come up to steam quickly on Dr Koshy’s offering to the design publishing space in India, which by the way is very starved of any kind of serious publishing and this particular offering will be lapped up by the much starved Indian and international design public, I am sure. Dr Koshy is also a Board Member of ICSID, the International Council of Societies Industrial Design, and by the way my blog “Design for India” has been showcased by the ICSID blog in the education section last month particularly for the Tata Nano debate that it had hosted when the product was launched with much fanfare early this year. Ratan Tata has written the Forward for Dr Koshy’s book and the Tata Nano appears on the dust jacket as well as on the contents page of the book as a symbol of Indian design success.

Image 9: Visitors at the book launch function at Crosswords, Bangalore

There was a bash across the street from Crosswords organized by a local fashion group to falicitate Dr Koshy on his publishing achievement but I did not gate-crash this bash at the Taj Gateway but chose to have a quiet dinner with my daughter Aparna along with two very interesting young designers from France and Germany, two girls who have chosen to work in India since it offers them real challenges unlike the well established and stable design climate in Europe today. We sat a Coconut Grove and got a sense of what foreign designers liked in India and how they had coped with the challenges of Indian living, both rode mobikes in Bangalore and have worked for over two years in a umber of very interesting assignments here in Bangalore. I am sure India can accommodate may more such international adventurers in the 230 sectors of our economy that is today starved of design offerings due to policy myopia in government and in industry. The design scene in India is indeed changing rapidly and this si an exciting time to be working in and in writing about design for India. Mireille Arnaud, the girl from France, is working with some stone craftsmen from a village called Shivarapatna in Karnataka and she has helped them build contemporary concepts that can take their skills to new markets in India and overseas. This is the kind of cooperation that we had envisaged when Aditi and I had embarked on the research for the book “Handmade in India” in conversations with Jogi Panghaal one of our prominent collaborators and several of our faculty colleagues at NID. India can offer creative opportunities of Indian and international designers to work closely with Indian craftsmen to build a creative economy which could be the future for many of the Indian crafts if our policy initiatives are managed in the right direction. On the other hand, Christina Hug from Germany, is working as a creative director in a local design firm with her focus on graphics and communication having traveled to India after field experiences with the Greenpeace Foundation in many countries.

This week I get back to NID Ahmedabad with a good feel from Bangalore since so much has happened the past ten days and the stay was useful and productive. I look forward to returning soon to Bangalore, the city of Rain Tree avenues and a still wonderful climate, if we manage to keep it that way, Nano or no Nano!


Prof M P Ranjan

Food and AnthroDesign: Approaches and Attitudes for India

Image: The Indian “Thali”, a platter with a mixed set of offerings that are balanced and cooked to suit the occasion and the season, each region has its own varient and the exquisite food can be served on a leaf plate or all the way up the ladder in a silver one. Pictures sourced from Google image search for Indian thali.

This year the theme for the Design Concepts and Concerns course at NID Gandhinagar, Paldi and Bangalore deals with food. With rampant food inflation that has hit the economy over the past nine months and the looming threat of a runaway price of oil which has slowed down the world economy is a context in which we felt it would be prudent to see if a bit of applied imagination could help find new ways out of these pressing dilemmas. Indian food comes in a huge variety across many regional and climatic zones as well as cultural and social categories that has a long tradition behind the form and pattern of consumption by the people of these places. While there are many similarities across zones, the differences are palpable and give a sense of distinction through both form and flavours. These are influenced by a huge variety of factors both local as well as global, and the change in both tastes and habits are rapid as they are deeply protected by the same people across all age barriers. Can we understand these dynamics and apply this understanding to discovering new ways forward that can help the economy, the health of the population and solve many associated problems such as poverty, malnutrition and hunger in our society? We do believe that design and innovation can not just solve some of these problems but also address the larger threats of climate change and political inequity through a better understanding of food surplus economy and access to healthy food to all humans across the planet.

Image: Fruits and vegetables on the streets of Bangalore captured by an avid photo documenter, Rajesh Dangi, who shares his pictures on flickr rajesh-dangi’s photostream and on his blog called Bangalore Daily Photo.

Having said that, we can now look at the micro details of food production, distribution and consumption in our own locations and juxtapose these with global trends and changing aspirations of people. The tools that are used by designers are many and one of the significant new tools is called anthro-design or design-ethnography which helps us understand the finer aspects of human aspirations and behavior which determines to a large extant the choices that will be made by people to satisfy their needs. These can also help us understand the facts and fiction, myths and realities that we have to confront in the process of shaping alternatives that can be then decided through the group processes of politics and social and economic negotiation. The texture of reality is very important in design thinking and action and that is why designers need to go out and look at the reality even if a whole lot of information is available in the form of socio-economic study reports and market statistics. Imagine if someone told you that a street vendor made a living selling a few kilos of guava, mangos, or cucumber by offering a service of slicing the fruit with a knife and a sprinkling of salt and masala, a subsistence living that is. Where does the value come from which he can make a living? A service offered where it is needed and appreciated and that which is informed by the local knowledge of seasonality and local preferences for taste and nutrition and of course the economic reality that fruit is expensive in India and not affordable to most but desired by all. You will not find many market survey reports on these guys but they are all over our streets if we care to look. Rajesh Dangi,s pictures give us an honest view of this reality on the streets of Bangalore.

Image: Series of images from the Time Magazine story about What the World Eats. This is based on the research in the book titled “Hungry Planet: What the World Eats” by Peter Menzel, Faith D'Aluisio

The champions of anthro-design are growing in India and around the world and many new design companies and institutes are offering real research services to help understand the mind of the diverse user of services and products that is the foundation for any design and innovation programme. The discussion list called anthrodesign at yahoogroups.com is an active list that debates and shares insights about the skills and tools of the emerging discipline. Dori – Elizabeth Tunstall teaches the subject called Design Anthropology as an Associate Professor of Design Anthropology at University of Illinois at Chicago . Her blog Dori’s Moblog, is full of insights and very informative podcasts about the subject. Our own graduates have been offering this kind of research as a service to their corporate clients both in India and overseas. Uday Dandavate, an NID alumni, had set up the company called SonicRim along with his teacher, Liz Sanders from Ohio State University. Manoj Kotari, founder of Onio Design, Pune offers trend research to their clients as does Locus Design, Pune handled by three NID graduates, Chandrashekar Badve, Milind Risaildar & Siddharth Kabra and in the South, in Bangalore the IDIOM, which is the biggest design office in India, offers these services with a focus on retail business services. IDIOM is founded by NID graduates Sonia Manchanda, Jacob Mathew and Anand Aurora working in concert with Kishore Biyani, the retail mega star in India, the founder of the Big Baazar and Pantaloon and the Future Group in India.

Image: Nokia Mobile Development Report prepared by Centre for Knowledge Societies in Bangalore. The digital version of the report can be downloaded from this link here as a 15 mb pdf file.

In Bangalore there is another compelling presence in this business which is the Centre for Knowledge Societies which was founded by Dr Aditiya Dev Sood. CKS offers such design research insights into local markets and populations by mapping their aspirations and visually capturing the fine texture of the local along with statistical parameters that can inform innovation and design action in a variety of industries. The CKS report for NOKIA on the Mobile Telephones in India and more recently their “Emerging Economy Report: Societal Intelligence for Business Innovation” that offers insights on populations in Brazil, China, India, Indonesia, South Africa, Egypt and Keneya. This report is however a professional offering that can only be afforded by the multinational corporates however some information is available on the website. CKS has been in partnership with the Doors of Perception in assisting John Thackara in managing the DOORS events in India and this puts them in very good company indeed. John has been a impassioned advocate for design use at the local level and in his path breaking project DOTT07 with the Design Council, London took up Food as one of the thrust areas and his Doors of Perception too continues to promote the idea of local food and sensible consumption. Jogi Panghaal, an NID graduate and member of Doors, was the first design guru who sensitised us to the finer sensibilities of food in human society with his course offering called "Ways of Eating, way back in the early 90's.

Well, we now know that anthro-design both meaningful and also draws big money, and it is a way forward to sense and find attitudes and aspirations that lie below the surface and something that can provide us with design insights that no amount of hard facts and knowledge that science can provide. AnthroDesign is also something that designers do all the time to make sense of the world around them and to get an insight into the minds and emotions of the users that they wish to serve.

Jewellery and Retail Sectors: Design as an Business Service Integrator

Image: Display units at the Jewellery exhibit in Bangalore by faculty and students of Retail Design Experience (RDE) from NID Bangalore. Jewellery is specifically listed as a sector of focus in the National Design Policy (NDP) along with Toys and Automobiles as they are seen by the NDP administration as potential areas of export and growth with huge employment potential. The South Indian Jewellery Show 2008 (SIJS 2008) at the Kanteerava Indoor Stadium in Bangalore from 18th to 20th January 2008 gave the new discipline of Design for Retail Experience (DRE) at the NID Bangalore Centre an opportunity to explore the use of new and sophisticated materials to exhibit jewellery in a refined setting. Sponsored by the DuPont Ltd. The students and faculty of the DRE explored the material Corian, which is manufactured by DuPont, and through a process that led from exploration to prototyping in the classroom setting they were able to show that design straddles several sectors. In this case the use of a new material for exhibit design that could be used in a high value setting to showcase jewellery in the Trade Show which had the presence of hundreds of manufacturers from South India.

Image: View of the DuPont Corian stall at the Bangalore exhibition designed by NID Bangalore centre. The display stands and the backdrops were all made from Corian and the students and their faculty, C S Susanth have been able to demonstrate the specific properties of the material such as seamless joints and translucency through routed relief motifs that were used to apply these patterns. The Gems and Jewellery sector in India is currently stated to be employing about 4 million people with a gross turnover of USD 35 billion. This is based on a very large labour based gem cutting and setting industry that is trying to reinvent itself to a higher value based on the introduction of design and branded product offerings. Much of the design that was shown at the fair was traditional in nature and there is a huge opportunity to move this to a more sophisticated design driven market. The items on display at the NID designed DuPont stall were all designed by the NID students from the Lifestyle & Accessory Design discipline at NID, Ahmedabad while the Bangalore based students and faculty helped create the exhibit design and the display structures at the stall. The software used to merchandise the products, in this case the contextual use of Corian for the jewellery sector, were also designed with the involvement of the students and faculty from the Design for Digital Experience discipline which is another offering from the NID Bangalore Centre. This exhibit project was a follow-up to the very successful material exploration workshop that was earlier conducted by the DRE at the NID Bangalore Centre on behalf of DuPont. Such material exploration workshops help new material introduction into industry by demonstration of their features and by showing good examples of innovative uses across a number of application areas, and the numerous applications in the retail sector is one such space that was discovered through the design exploration work.

Image: Jewellery concepts designed by NID students from the Lifestyle and Accessory Design discipline at nid, Paldi Campus. The jewellery sector has several other areas with opportunity for design action since all the tools and machines used in the manufacture of finely crafted or mass-produced jewellery also need to be designed and with the growing realization of the value of differentiation through branding the sector has opened up new opportunities for the sue of visual merchandising skills and graphic design in the retail space as well as in the print and web based promotional materials. All these applications would need an understanding of the unique needs of the high value jewellery marketing sector and the other opportunities that these provide would include new digital security devices and procedures that could be incorporated at the point of sale as well as in the manufacturing situations. This industry is expected to grow to a USD 60 billion industry over the next 3 to 5 years time according to estimates by the Gems and Jewellery Export Promotion Council. While design can provide integrated supports for the anticipated growth of this industry it can be used across 230 other sectors, which are as yet not aware of the integrated offering that can be used to bring value to each of these sectors. Besides such industry driven design action we can look forward to new initiatives in the social and public space if the real benefits of design are to reach the Indian public at large. It is here that the Government and public bodies will have to take the lead with making the necessary investments needed to make this happen.

CII-NID Design Summit, Bangalore 2007: Focus on the National Design Policy

The CII NID Design Summit 2007 was kicked off in great style by Uday Dandavate, Design with India, with the screening of two song sequences from Bollywood in the sixtees and from the current crop, the first showed Nutan doing a homely Garba dance and the other with Bipasha Basu in Omkara, a stark reminder that we have all come a long way since Independence. Yes, India is changing and we expect it to change even more rapidly in the days ahead since the world has just crossed the urban rural ratio going in favoutr of the urban settlements for the first time since the dawn of civilization.In the India Report of 1958 Charles Eames had warned us about the nature of this change. He says – ”… we recommend that without delay there be a sober investigation into those values and those qualities that Indians hold important to a good life, that there be a close scrutiny of those elements that go to make up a “Standard of Living”. ……”. He goes on to say in an insightful manner that …” …One suspects that much benefit would be gained from starting this search at the small village level.”
We are now in the fag end of the year 2007, almost 50 years after the tabling of the Eames India Report, and at the CII-NID Design Summit we had a report from the CII National Committees on Design that was set up to discuss the proposed implementation of the National Design Policy that was announced by the Central Government on the 8th February 2007 and this statement was part of the conference handout. I do wish that this statement or recommendation could have been made available much earlier and to a wider audience of designers and industry and that these recommendations were debated and discussed to the extant that they should be if they are to become inclusive as well as effective. Vikram Kirloskar, Chairman of the CII National Committee on Design spoke briefly about the five broad planks that were considered by the committee and these are listed below:
1. Competitiveness of Industry by Design
2. Design for Culture, Society and Environment
3. Design for Education
4. Branding /Promotion of Design through Media
5. Design Policy implementation including setting up of Design Parks. Venture fund for design

No mention of the village that Eames had warned us about, but we are already 50 years ahead, so things must have changed on the ground, the population is streaming into our urban centres – but the big question is – is this the good life that Indians are aspiring to live? Is this so? I personally do not think so nor is this an inevitable direction, since we can design our future if only we set out to examine the possibilities, by design. At the end of the session on the National Design Policy I was able to ask a question to the Secretary, DIPP Department of Industrial Policy and Promotion who are charged with the responsibility of implementing the policy. I quote, “How are you planning to bring the other Ministries of the Government on board the National Design Policy since all of them need Design and not just Industry, particularly in the areas on Rural Development and Education to name only a few?” – unquote. During this session the member secretary of the AIDI (Association of Indian Design Industry) too offered to partner with Government in furthering the objectives of the NDP and the Secretary immediately suggested that the AIDI get in touch with the Ministry after the conference to initiate necessary action and set up a platform for such cooperation, and I do hope that the AIDI will act on this invitation and make sure that the voice of the design industry is an integral part of the ongoing dialogue on the NDP.

The other interesting sessions that I attended included the dialogue between Kishore Biyani and Bruce Nussbaum that was facilitated by Uday Dandavate. Kishore Biyani, it is evident from his submissions, is very clued in on what design can do for the retail industry that he represents and he has a clear conception of how he proposes to use design to face the huge diversity of India and the Indian consumer. He is one CEO who understands design and I do wish we could see more of his ilk following suit. Ratan Tata, on the other hand is a designer and architect, who was not present at the conference but his impact was certainly felt since there were whispers in the corridors of the great under 100,000 Rupee car (sub-one-lakh car for the masses) being talked about in awe and great respect. I however am surprised and not moved by such a shallow understanding of the transportation aspiration of the Indian citizen while Bangalore and its infrastructure is being visibly choked to the hilt by private automobiles and two-wheelers and the city and in particular, the axis road to the conference venue, is not able to take it anymore with the traffic inching along at a snail’s pace. It is here that the design policy should look at the macro level of the system and see how public transportation can be designed offered at a high quality and such irresponsible adventures as the “sub-one-lakh car”, a great feat of engineering however, are not foisted on the unsuspecting Indian villager and urbanite alike. We need to raise a debate and some of these questions are political, and these are design questions at a systems level. The Politics of Design as the Ulm School Foundation is now discussing it should inform National Policy, but is the Planning Commission listening?

Dr Koshy, Director NID, said all the right things and Bruce Nussbaum was duly impressed as he has stated in his blog-post at the Innovation section of the BusinessWeek Online. Shailajeet “Banny” Bannerjee called for new kind of leadership education for India using design at its core and once again Bruce Nussbaum has a detailed post on his talk at the conference besides one on his own keynote at the CII-NID Summit. In the second session two speakers held my attention. These were Ignacio Germade from Motorola who talked about design Transformation through innovation. His purpose for using design were clear and insightful as a four stage agenda as follows:
1. Discovering Opportunities – Need great processes in design thinking.
2. Facilitating Collaboration – Being good at storytelling.
3. Prototyping Propositions _ Making ideas tangible and visible to all.
4. Inside out branding – Not as icing on the cake since people want the cake and not just the icing.

Very stimulating indeed. The other significant talk of the morning was by Kingshuk Das from IDEO, Paolo Alto who talked about design connecting to the traditional wisdom of India and thereby creating great value, refreshing ideas that are both realistic as well as exotic. GK van Patter was of course stimulating but you can get his talk and the details of his philosophy from his website at the NextD site here. The NextD journal and the methods that he proposed are all available for review at their website link. There were some very boring presentations or should I say sales pitches by companies, which should not have been allowed by the organizers, and we must see that this is not repeated next year even if the companies concerned make a contribution or sponsorship to the conference.

Besides these the presentation by Uday Salunke, Director of Welingkar Institute of Management was very encouraging since now management schools too are looking seriously at Design and they with IDIOM are designing the next generation school called WE-School which we had a glimpse in Sonia Manchanda’s presentation. Of the case studies one stood out for its brilliance and excellence of execution and this was Lemon Design’s presentation by Dipendra Baoni of a new honey packaging and branding strategy that had created quite a stir at the conference. There were several break-out sessions but I did not attend these but I am sure that some of the other participants will share their experiences in the days ahead. In the final analysis it was a good conference, quite unreachable due to the remote location and horrible traffic at Bangalore, but a great meeting place for designer friends but with a huge gap due to very low presence of Industry CEO’s, which should be our objective for the next time around if design is to find a place in the Indian landscape alongside management, finance, science and technology.

I moderated a very interesting session (for me) along with Maoli Marur, Editor of Kyoorius Design Magazine where we had five Indian students and one international student who was working in India to give their insights about the future of design. I will leave it to others to comment on this session and I am sure that this should be a regular feature at the future summits and we must thank Uday Dandavate for insisting on having this event and makiong sure that it was not forgotten in the husstle and bustle of talking to Industry and Government.