Kerala State Institute of Design: Infrastructure and Directions in 2012

Kerala State Institute of Design: KSID - Where do we go now?

Architects visualisation of KSID campus

On 9th and 10th November 2009 I was invited to a vision document meeting at Kovalam and this event was reported previously at this post here on my blog as New design school at Kerala State level.

The proposed institute has come a long way and the infrastructure is now taking shape on the ground and we will now need to review and refresh our approach and take the next steps in the process of establishing a new design school for Kerala State.

For this first meeting I had also submitted a note that raised several questions and proposed some directions that would need to be addressed by the political and administrative establishment in Kerala that is dealing with  the setting up of such a school of design. We would need a working definition of design as well as a strategy that could inform the managers and faculty in shaping the programmes and activities of this new institution. My note of 2009 is quoted below and these questions are still relevant when we go forward towards the establishment of the infrastructure and teaching programmes and other activities of the institute.

Quote

Kerala State Design Institute: An approach paper and some thoughts for the meeting.

Prof. M P Ranjan

National Institute of Design, Ahmedabad

7 November 2009

Design is a very old activity and Kerala is full of great examples of its sensitive but unselfconscious use in most of their traditional buildings and spaces, traditional artifacts, festivals and events and traditional knowledge systems, all of which are the product of great design thinking in the past. However we need to ask the question in the context of the emergence of modern design as a contemporary discipline and one that has now been seen as a critical resource for development and planned change across many sectors of need. We now need to know – What does Kerala really need? Do we know the answer to this question?

This is very different from asking the question – “What does Kerala want?” – another design institute! What shall be the unique differentiators and driving principles here?

Ever since design was imported as a fairly developed offering from the West (USA and Western Europe) into India in the post Independence era we have been asking this question and there has been much confusion on the true role of design amongst even those people who funded and managed design in the country including those in Government as well as at the Institutions that were set up to further the use of design in India. The initial impetus came from Western ideas that were adopted wholesale and it took many years of engagement before the faint questions started emerging about how this genre of design could be adopted to local conditions in a developing economy such as India and at the same time corporate industry went ahead and addressed the consumption side of the equation and used design as a corporate bedfellow to generate hype, style, and a pursuit of business profit.

Many people equated design to being a subset of art and numerous art colleges set up in India over the past century were called upon to provide services in the design sectors and this has produced a vast range of design professionals across many sectors of Indian industry in the absence of any formal design education schools in the country. Design has also been equated with science and technology and numerous R& D centres have been set up across India to deal with technological innovation and technical and scientific research and these too have created bodies of expertise that have impinged on various design contributions in many sectors in India. However, the products from design schools have been few in comparison and it is only after economic liberalization that many of these trained individuals have been able to make a significant mark in the innovation landscape of the country. In recent years design is being seen as a management resource and in particular design thinking is being offered as a critical new approach to planning and creating exciting scenarios for the solution of complex problems facing all kinds of development and business objectives.

A few year ago, in 2005 as part of my Design Concepts and Concerns course, I asked my class in the Foundation Programme at NID to explore and imagine the nature of new design schools that may be needed across a number of regions of India since there was the talk in those days about an impending Design Policy for India and it was under active discussion in Government as well as in some circles of design professionals and academics in India. Many interesting alternatives were explored and offered by the students teams each having looked at the regional resources and their own map of the strengths of each region since the thesis was that design is a local phenomenon that must be based on available resources to meet recognized local needs. Each region has its own strengths that can be leveraged to get it locational advantage as well as traditional resources that could form the platform for differentiated and unique offerings informed by the local culture and its creative reinterpretation as a modern offering to meet contemporary needs.

Around the world new design institutes are springing up each day and the diversity of these new institutes are a challenge for us to try and understand the forces that are at work in the attempts to apply design and design thinking to a whole new set of applications and areas that have so not been addressed by traditional design schools that have been based on the imported models from the West. Over the past 15 or 20 years we have tried to look at the introduction of design capabilities to Indian needs in specific sectors and here I can offer the examples of three specific institutions with which I have had a personal association in trying to articulate and establish in a climate and a context in which design itself is not easily explained nor understood by those who need to nurture it and provide it with sustenance in the form of funds and a climate in which it can take root and grow. This I believe will be one of the biggest challenges for the new institute in Kerala and much of our effort may need to be focused on trying to make a space for it and the people associated to establish themselves before they are asked to deliver great results.

The experience so far points out that there are several approaches that could be taken and much will depend on the canvas that is available on which to paint our visions. The establishment of IIT’s and IIM’s in India seem to have some consensus as far as scale, reach, content and value but unfortunately no such consensus exists when it comes to the establishment of a design based organization be it a school or a development oriented organization. We will need to cross this hurdle first at the forthcoming meetings on the 9^th and 10^th November 2009 at Trivandrum and if we can get both a political as well as administrative blessings for a shared vision for a new design institute for Kerala the task ahead will be much easier than the various cases shown by many the efforts that have taken place across India in the past 20 years. However there is no ambiguity about the value of design when we are able to embody design thinking and action skills in particular individuals and teams through the process of design education and it is here that we need to ponder as to whether we need specialists or generalists who can be open to work with the huge body of technical and administrative teams that are already available from many fields and use this as a base to make for a vibrant platform for innovation with the use of these capable and flexible generalists who are able to work as team players and provide the essential ingredients to bring sensitive change where it is most needed in Kerala.

The big question is what are these needs and what needs to be changed and how should we go about this?

Some recent efforts to look at design from a fresh perspective are worth noting and we may look at our emerging understanding of design and design thinking in a number of unconventional areas of application before we freeze on directions and content. Design and design thinking have been applied to numerous exciting and complex situations and we need to take stock of these before we spell out the roles and responsibilities of a new institute of design for Kerala that will find its direction and purpose and reach maturity and excellence over the next 10, 20 and 50 years ahead. Can we look forward and jointly draft scenarios that are plausible and feasible and then decide the platforms form and content and articulate the way in which we can navigate our way towards the future?

References

1. Charles& Ray Eames, India Report, 1958, Government of India, New Delhi

2. National Institute of Design, Feasibility Report for IICD Jaipur, Government of Rajasthan, 1993

3. National Institute of Design, Feasibility Report for Bamboo & Cane DevelopmentInstitute Agartala, Development Commissioner of Handicrafts, Government of India, 2000

4. National Institute of Fashion Technology, Accessory Design Curriculum, NIFT New Delhi, 1991

5. Soumitri Varadarajan, Ambedkar University, Service Design Curricullum, AmbedkarUniversity, New Delhi, 2009

6. UffeElbek, Kaos Pilot A-Z, Kaos Pilot, Aarhus Denmark, 2003 (http://www.knowmads.nl/) and (http://www.kaospilots.dk)

7. G K VanPatter, NextD website, Sensemaking initiatives 2002 to 2008 (http://www.nextd.org/)

8. Design for India blog (http://www.designforindia.com)

Unquote

Admin block at an advanced state of construction at KSID campus

The Government of Kerala has taken a step that no other State Government has done so far, that of setting up a design school to address the needs of the region. The only other example that comes to my mind is the setting up of the Indian Institute of Crafts and Design (IICD) in Jaipur as a centre of excellence for creating change agents for the crafts sector using design as a core driver. This institute was set up by the Rajasthan Government based on a Feasibility Report for the proposed School of Crafts that was prepared by me as a member of the National Instituite of Design, Ahmedabad in 1993. In 2001 we helped redefine through our Feasibility Report, the role of the Bamboo and Cane Development Institute at Agartala to use design as a core driver for the bamboo sector of the country, as a sector specific institute that used design, technology and management in an integrated manner to get best results. Kerala too will need a forward looking vision statement in the context of our new understanding of design and the ongoing debates that have been raised by the mindless expansion that has been initiated by the DIPP, Government of India for the premier design education institute of the country, the National Institute of Design that led to a public outcry from groups of concerned design academics and professionals from across India through a new initiative called the Vision First initiative that has called for a serious rethink and wider discourse about the four new NID's that are proposed as part of their plans.

We now need a second meet on the proposed KSID's directions and this should lead to a clearly articulated vision statement that can help both Government of Kerala and the KSID functionaries to steer the institutes fledgling infrastructure as well as its new education programmes through the political channels of approval and public acceptance in the days ahead. Just yesterday evening, I was discussing the status of the KSID proposals with the members of the vision meet in 2009, Prakash Moorthy and Sangita Shroff, while having tea at the BMW at the NID Paldi campus and later last night I saw P T Girish's note in my mail box with the attached photographs of the KSID as it stands today. Another interesting coincidence is that I have just started teaching a course at the CEPT University for the Masters level programme at SID, the MIAD class on
Understanding Crafts and its Context in India where we have assigned the students three States to research, Rajasthan, Orissa and Kerala and they have an assignment to explore the use of local crafts in space making tasks that could be applied to the creation of a new holiday resort in their region. More about this course in another post soon. These connected set of events triggered this particular blog post and I hope that Kerala sets up a leadership position with the use of design for development and that this move will go well beyond what is needed in the crafts sector but also look at the needs for "Design across the 230 sectors" of our economy where design is critically needed but our political and administrative class do not yet seem to know this from the kind of support that design gets in the national and state budgets today. Can Kerala show the way? Only time will tell.

M P Ranjan

Look Back Look Forward: The Bengaluru event

Look Back Look Forward: HfG Ulm and design education in India, a brief report on the one day event at the Taj West End in Bengaluru on 6th March 2010.

Prof M P Ranjan
The one day conference at Bengaluru will be remembered for a long time by the participants, all teachers and design professionals interested in design education coming from several leading design schools in India. So much passion was released in the 24 round table discussions, only a small fraction of which can be captured here in the links and resources that we have been able to collect and create. Two workshop sessions, each of two hours duration across the twelve round tables each with eight participants and some observers kept all of us deeply involved on the subject of design education for India. This meeting will have an impact on the shape of design education in India since tere is the promise of a follow up meeting later in the year and with the sharing of the Ulm Journal as a digital resource as part of the conference kit the schools in India have for the first time access to the rich reflections that the Ulm masters had assembled in the 21 issues that were published between 1955 and 1968 when the HfG Ulm was finally closed down.

Image01: Thumbnail images of the HfG Ulm Exhibit at Chitra Kala Parishath and the registration session at Taj West End on the next day.

Image02: Thumbnail images of the conference participants during breaks as well as at the round tables during the keynote sessions.

We now invite all the participants to join us in our analysis of the event and the proceedings for which we shall make available and share below the links to all the lectures and presentations made during the day as well as a host of other resources that can aid the proposed analysis of the discussions and events of the day. The first set of links are for the eight voice files arranged in the order in which the events happened at the conference. The opening session had Dr Evelyn Hust of the Goethe Institute, Bengaluru make her opening remarks with Prof M P Ranjan making remarks on behalf of Director NID who could not attend and then on to introduce the format of the conference, keynotes and workshop sessions, as planned. The morning session that followed had three events – the first keynote lecture by Marcela Quijano, Curator, HfG Ulm Archive, and the second keynote by Prof Sudha Nadkarni, Dean, Welingkar Institute of Management where he shared his experience as a full time student at HfG Ulm in the early 60’s. (for voice recordings see the links below). Marcela Quijano gave us an overview of the pedagogy of the Ulm masters and the historical setting in which the design education experiments were conducted at the HfG Ulm.

Image 03: Thumbnails of the Table Cards, each with one HfG Ulm Master as listed: 01: Max Bill, 02: Otl Aicher, 03: Inge Aicher-Scholl, 04: Tomas Maldonado, 05: Hans Gugelot, 06: Walter Zeischegg, 07: Herbert Ohl, 08: Gui Bonsiepe, 09: Herbert Lindinger, 10: Horst Rittel, 11: William S. Huff, 12: Konrad Wachsmann.

These two keynote presentations of the morning set the tone for Looking Back at the legacy of Ulmer Model in terms of their design pedagogy and this was followed by the first Workshop session – Look Back – that lasted two hours, at the end of which each of the twelve tables made brief presentations on their findings about the salient aspects of HfG Ulm pedagogy. Each table was named after one of twelve selected Ulm teachers in the order listed below:

Table 10 : Horst Rittel
Table 09 : Herbert Lindinger
Table 04 : Tomas Maldonado
Table 03 : Inge Aicher-Scholl
Table 02 : Otl Aicher
Table 05 : Hans Gugelot
Table 08 : Gui Bonsiepe
Table 11 : William S. Huff
Table 12 : Konrad Wachsmann
Table 07 : Herbert Ohl
Table 06 : Walter Zeischegg
Table 01 : Max Bill

Each table had a set of provocation cards that carried quotes from the Ulm masters while these cards were also shown on the large projection screen as an automated slide show. Each quotation raised one issue that would be critical for the Ulm pedagogy and these provided the point of departure for the table discussions that were carried on in real earnest by all the participants. Each table also had table think sheets on which the participants were asked to make their doodles and notes as the discussions and devbates progressed at each table. These “Table Think Sheets” were collected at the end of the session and these too are made available here at the link below.

List of 8 voice files and resources for download
01_Opening Session_MPR Hust.mov – 12 mb
02_Keynote_Marcelo Quijano.mov – 27 mb
03_Keynote_Sudha Nadkarni.mov – 35 mb
04_Intro to_Look Back WS.mov – 9 mb
05_Round Table_Look Back.mov – 47 mb
06_Keynote_Kumar Vyas.mov – 54 mb
07_Keynote_Wolfang Jonas.mov – 61 mb
08_Round Table_Look Fward.mov – 49 mb

Image 04: Navigation screens from the Look Back Look Forward conference resource interactive DVD. These nine screens are from the root level pdf file and each item or image on the pages takes one to the respective file or page. The Index page is level zero, while the other pages are numbered from 1 to 8.

The conference resource DVD is packed with design education resources from HfG Ulm as well as from NID, Ahmedabad. Page two provides links to the numbered Journals from the HfG Ulm from 1 to 21 issue of the Journal, all scanned and made available as digital pdf files thanks to the kind permission from Prof Gui Bonsiepe who edited these volumes at Ulm. These Journals were published from 1955 till the last issue in 1968 when the school closed down under dramatic circumstances. These were available in India only in the NID library and for the first time these are made available to Indian design educators and researchers to understand the Ulm school’s unique pedagogy since these hold a rich resource of reflections from the Ulm teachers. Volume 3 was missing from the set all these years and we now have a copy thanks to the Ulm Archive Curator, Marcela Qujano, who gave us a copy for the Library which is now made available here as a digital pdf file at the link below, and this completes the set.

Download the “Look Back Look Forward” conference resource interactive DVD here:
Look Back_Look Forward_DVD.zip – 968 mb
Ulm 3.pdf – 3.2 mb (This issue was not included in the DVD since it did not exist in the NID Library and a copy was given to us by Marcelq Quijano when she arrived in Bengaluru for the conferfence.)

Page zero, or the opening page, is the Index with hyper-links to the other eight pages. Page two contains links to selected documents from the NID history and includes the Eames India Report of 1958, The MOMA catalogue of 1957 of classic design from USA and Europe whose prototypes are in the NID archives, NID Documentation 1964-69, The Ahmedabad Declaration of 1979, Design & Environment (1982), select faculty papers (1991) and the Proceedings of the DETM Conference (2005) and so on. Page four contains 16 papers and presentation files that record the progress of the Design Concepts and Concerns Course at NID where design thinking and design theory have been introduced to NID students from 1988 till date, evolving over the years to give NID education its distinctive identity. Page three has reports prepared by NID for the setting up of three sector specific institutes for design education in India. Other pages contain all the artworks for the conference graphics and table resources as well as the photographs from the Ulm Archive exhibit when it opened at the NID Gallery.

The visual slide shows or text resources for the keynote presentation are available for download here below and these can be viewed along with the voice files of the proceedings located above.
Keynote 01: India_Look back_Marcela Quijano.pdf – 5 mb
Keynote 02: NID Banglore Keynote at Ulm conference_Nadkarni.pdf – 36 mb

Keynote 03: Learning at NID- Then and Now, H Kumar Vyas (final).pdf – 1 mb
Keynote 04: Wolfgang Jonas_Ulm Conference_Keynote.pdf – 14 mb

Pictures of Bangalore event – Folders in .zip format each containing many selected pictiures in jpg format are available here for download (see list below)
Picture sets of Bangalore event in jpeg format
01_Ulm_Blore_PreConference.zip – 98 mb
02_Ulm_Blore_LookBack.zip – 79 mb
03_Ulm_LookForward01.zip – 75 mb
04_Ulm_Look Forward02 2.zip – 74 mb
05_Ulm_PostConference.zip – 11 mb

Picture albums of the sets in pdf format can be downloaded from these links here:
01_Ulm_Blore_PreConference.pdf – 9 mb
02_Ulm_Blore_LookBack_h3.pdf – 6 mb
03_Ulm_LookForward01_h3.pdf – 6 mb
04_Ulm_Look Forward02_h3.pdf – 7 mb
05_Ulm_PostConference_h3.pdf – 2 mb
Chakradar mid Blore Pics_h2.pdf – 6 mb

Conference kit resources in pdf format.
While the conference resource DVD that was distributed to all the participants contains the digital art works version of the table materials we provide separate links here for some of these resources so that they may be used directly if needed.

01_Conference Table_Ulm Masters.pdf : 58.9 mb
02a_look back cards_prn.pdf : 3.2 mb
02b_look forward cards_prn.pdf : 2.4 mb
02c_Model card Front_oranisation vs. free + political structure.pdf_4.pdf : 5 mb
05_Ulm Biography Bookmarks.pdf : 1.9 mb
06_keynote speaker bio+Workshops_s.pdf : 20.5 mb

Other HfG Ulm Conference Resources
Conference Participant List_xx.pdf – 3 mb
Table_Think Sheets_175page.pdf – 11 mb

Participants will now have access to all the resources that they may use to make their own analysis of the one day event at Bengaluru and from these we do hope that Indian design teachers will take back a lesson from the Ulm masters, that of documentation of their teaching resources and of their class outcomes in a contemporaneous manner in the days ahead. This alone will ensure that Indian design education retains a quality benchmark that can be shared and discussed as we refine our teaching methods and find value that is unique to our context, environment and culture. If teachers from our Indian design schools start publishing their work and through this an active dialogue is set in place we would have succeeded in our mission of sensitizing our teachers to the need for such documentation in managing and manintaining a high quality of education in our schools across India. I hope that we did succeed and that the future will show us the positive results of these tall intentions.

Prof M P Ranjan

LOOK Back – LOOK Forward: HfG Ulm and Design Education in India

Prof M P Ranjan

Image01: Conference Logo using a basic design assignment as an image for the conference - Design: Rupesh Vyas

Conference Title:

LOOK Back – LOOK Forward: HfG Ulm and Design Education in India

Venue & Schedule:
Hotel Taj West End, Race Cource Road, Bangalore 560 001, India
March 6, 2010 : Full-day Conference-cum-Workshop on Design Education: 9.00 a.m. to 5.00 p.m.

Last date for registration: February 26, 2010

Organisers:
National Institute of Design (NID), Ahmedabad and Bangalore
in collaboration with
Goethe-Institut/Max Mueller Bhavan (GI/MMB) Bangalore,
HfG-Archive Ulm & IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart

Background:
The HfG Ulm, which started as a continuation of the Bauhaus experiments in design education under one of its former students – Max Bill, soon veered from a foundation in art to a science and society focus under the leadership of Tomas Maldonado. The HfG Ulm faculty, all eminent teachers and thought leaders in their field, experimented with design education like never before and documented the results of teaching in a series of 21 journals published between 1958 and 1968. These ten years of intense research and theory building and sharing has had a lasting impact on the world of design education and the availability of these journals being one of the major factors for this durable influence. Selected papers from these volumes located in the NID Library were reproduced for a conference on design education in 1989 by Prof Kirti Trivedi at Industrial Design Centre, IIT, Powai and these have been a further source of inspiration for Indian design teachers over the years.

The school impacted the world of design through its direct professional action with industry, memorably with Braun and its successful range of products that hit the market in 1955 and continued with other product successes that can be called the Ulm style of meticulous detailing and clean functional form. Hans Gugelot was among the lead drivers along this track. Other teachers such as Otl Aicher influenced major corporations such as Herman Miller and Lufthansa with significant contributions in graphic design.

The closing down of the HfG Ulm in 1968 saw the scattering of its faculty and students across the world, each steeped in the Ulm ideology of public good with design theory and action, resulting in significant action on the ground in the form of new design education in Latin America by Gui Bonsiepe, in India by Sudhakar Nadkarni and H Kumar Vyas and in Japan by Kohei Suguira, besides the numerous other influences in Europe and the USA that continue to this day.

The Ulmer Museum/HfG-Archiv has brought together the various threads of the Ulm school in a unique exhibition called ulm: method and design/ulm: school of design 1953-1968 with archival objects, classroom assignments and multimedia exhibits never before seen in India. The exhibition is presented in India by the Goethe-Institut/Max Mueller Bhavan, in collaboration with IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart and offers the opportunity to both “LOOK Back - LOOK Forward: HfG Ulm and Design Education in India”, a title that aptly sums up the objective behind the intensive one-day conference/workshop on March 6, 2010 at Hotel Taj West End in Bangalore, India, as well as to draw inspiration from the path-breaking work at Ulm and reflect on the path forward here in India. An impressive catalogue published by Hatje Cantz (ISBN 3-7757-9142-6) provides rich background research content on the school and the exhibition.

Participants:
Design teachers and teachers from other institutes interested in design pedagogy, including design research, design management and technology & design professionals interested in design education. Limited places available for design student observers sponsored by each participating school.

Registration Fee:
Individual designers and faculty : Rs. 2000/=
Team of 5 faculty per school from India : Rs 5000/=
Design student observer : Rs. 500/= (limited seats)
International Participant : USD 100 or Rs. 5000/=

Exhibition Venue: Karnataka Chitrakala Parishath, Bangalore - opens March 5, 2010
Conference Venue: Hotel Taj West End, Bangalore – March 6, 2010

Organising Institutions
Goethe-Institut/ Max Mueller Bhavan Bangalore
Dr. Evelin Hust, Director
National Institute of Design, Ahmedabad & Bangalore
Prof. Pradyumna Vyas, Director

Keynote Speakers:
Prof. Dr. Wolfgang Jonas, Professor for "system design" at the School of Art and Design, University of Kassel, Germany
Ms. Marcela Quijano, Curator, HfG-Archiv Ulm, Germany
Prof Sudhakar Nadkarni, Dean, Business Design, Welingkar Institute of Management Development and Research, Mumbai
Prof H Kumar Vyas, Distinguished Professor, CEPT University, Ahmedabad

Conference Chair:
Prof M P Ranjan, NID, Ahmedabad
Co-Chair:
Prof Suchitra Sheth, CEPT University, Ahmedabad

Registration:
Registration fees are payable by Cash or Demand Draft drawn in favour of “National Institute of Design” payable at Bangalore.
Payment with Registration Form duly filled to be delivered to NID R & D Campus, Bangalore or at the Goethe- Institut/Max Mueller Bhavan, Bangalore.

Last date for registration without late fees: February 26, 2010
Late fee payable after closing date: additional 50 % of registration fees above.
(Limited participation so please register early)

Address for communication and registration:

1st contact: National Institute of Design, Bangalore

Shashikala Satyamoorthy,
Conference Coordinator
National Institute of Design, R & D Campus,
#12 HMT Link Road, Off Tumkur Road
Bangalore 560 022
Tel: +91-080-23478939 (D) / 23373006
Fax: +91 80 23373086
conference email: hfgulm2010@nid.edu
www.nid.edu

2nd contact: Goethe-Institut/Max Mueller Bhavan, Bangalore

Maureen Gonsalves
Programme Coordinator
Goethe-Institut/Max Mueller Bhavan
716 CMH Road, Indiranagar 1st Stage
Bangalore 560 038
Ph: +91 80 2520 5305/06/07/08-203
Fax: +91 80 2520 5309
arts@bangalore.goethe.org
www.goethe.de/bangalore


see detailed programme and download Registration Form from this link here below:
Download Detailed Conference Programme and Registration Form in pdf 400kb

Prof M P Ranjan

Directors at NID: A Time to Reflect

Directors at NID: A Time to Reflect

Design for India: Prof. M P Ranjan

The stainless steel name boards in the picture below as seen outside the Directors office at NID were installed by Dr Darlie O Koshy just before he took premature relief from the post of Director NID in October 2008. This however does not tell the whole story of the Chief Executive positions at the National Institute of Design. The history of NID is yet to be written and the history of design in India too would be intricately intertwined with the actions and roles of the various persons who have played a leadership role at NID, particularly in the position of its CEO, which has had various nomenclatures at different points of time. With the announcement last week of the next incumbent to the post of Director NID, Prof Pradyumna Vyas, we get a chance to reflect on this particular position and to look back at the individuals who have played a role in this particular office at NID over the years.

Image 01: Stainless steel nameplates to celebrate the various persons who had occupied the position of Director NID over the years.
However the inlaid comments show that the actual nomenclature used was that of Executive Director till 2006 when it was changed during Dr Koshy’s second term to that of Director NID for which there has been no real explanation so far from anybody. The names and designations in between the plates are those of individuals who have held charge in the gap between two formally appointed Executive Directors which happened in 1972 and in 2008, both due to an unplanned transition in each case.

However, the NID did not start with its organization being headed by one Executive Director. According to the organization chart that was published in the NID Documentation1964 to 1969 (download the 24 mb pdf file here about the early history of NID) the institute was managed by a Directing Board which was later substituted by an Internal Management Board, both of which were headed by Gira Sarabhai while Gautam Sarabhai held the position of the founding Chairman of the Governing Council of NID. In 1970 they brought in Vice-Admiral Soman as the first Executive Director of NID with the intention of helping the faculty to ease the interface with the Ministry of Industries and the Government of India in order to obtain funds and to manage the general accounts and administration of the Institute. This did not work out as envisaged and there was a falling out of severe proportions and the first Executive Director, a distinguished Ex-Serviceman, was sacked by the Governing Council and all hell broke loose in the media and NID entered its first era of severe crisis of management.

Image 02: Organisation structure of NID before the induction of Vice Admiral Soman to the post of Executive Director at NID and Gira and Gautam Sarabhai with the Eames Office team at NID in 1964. The Directing Board was constituted to include the Heads of Industrial Design, Communication Design, Studios and Workshops, Architecture and the Secretary (Finance and Administration) and Chaired by Gira Sarabhai.

Prof Kumar Vyas and Dashrat Patel were both members of the Directing Board and later on the Internal Management Board, each representing the two major faculties, Industrial Design and Communication Design, respectively. I was a student at NID at that time and we too took sides in the grand battle lines that was drawn up between the ideological design teachers and students on the one side and the then NID Administration on the other trying to control and dictate how design education should be carried out. Vice Admiral Soman was a distinguished public figure but he was also quite unsuitable for the role that he took at NID and his departure from the institute and the controversy that followed left a long period of turmoil at NID after a decade of amazing developments that saw hundreds of great international designers making contributions to the shaping of a unique institution at Ahmedabad.

Image 03: Charles and Ray Eames camped at NID with the Eames Office team in 1964 to work on the Nehru Exhibition and this project was a major training ground for the first faculty at NID.

A list of these international design experts is available at the back pages of the NID Documentation 1964-69. Gautam Sarabhai produced an immaculate document that captured the spirit of NID culture and shared it with all of us students and the faculty in a series of meetings. The document, fondly called the “Structure Culture Document” has returned time and again in the hands of students and faculty whenever administrative problems came to a head at NID. Design was not understood by many and design education was an even bigger mystery for most administrators and Government babus, quite unlike the fairly comprehensible and stable systems that seemed to be present in medicine, technical and management education of the day.

Image 04: Governor of Gujarat, Sriman Narayan being hosted by Gautam Sarabhai at NID studios in 1972 and below Vice Admiral Soman guides distinguished visitors through the NID workshops.

Prof. Kumar Vyas was made the Head of the Internal Executive Committee that managed the affairs of NID from 1972 and 1975 during which time the affairs of the Institute were subjected to much scrutiny by a number of committees appointed by the Government of India to address the acquisitions of the outgoing Executive Director and in this period Gautam and Gira Sarabhai withdrew from the active management of the NID affairs leaving a bit of a power vacuum at the top of the NID management structure. The Wanchoo Commission Report of 1973 and then the Thaper Committee Report of 1974 – 75 gave a clean chit to the Sarabhais while they called for the creation of systems for the management of creative educational activities at NID. Romesh Thaper was instrumental for bringing in Ashoke Chatterjee as the next Executive Director of NID and he joined the Institute in mid 1975. Prof Kumar Vyas returned to being Head of Industrial Design Faculty. In the meantime my own relationship with the Institute was strained since I had joined the Faculty in early 1973 and had signed a bond to serve the Institute for a period of five years in return for the opportunity to travel to Chile, USA and UK as part of the Nehru Exhibition team in January 1973. However in the political turmoil of the era my services were abruptly terminated in May 1974 and I had to return to Madras to work with my father in his factory making wooden toys. Prof Kumar Vyas did not have an easy time at the top due to the constant fire fighting that needed to be done internally and the public reviews that were being conducted by various committees appointed by the Government of India. I was in constant contact with him through my mails from Madras asking NID to take me back as a faculty member and my appeal was forwarded to the then Chairman of Governing Council, Pupul Jayakar. Ashoke Chatterjee eventually invited me to come back to NID in mid 1976 to rejoin the faculty since I had by then made numerous representations to the Institute for a review of my case, and for me this being banished from NID was a blessing in disguise since I had a wonderful opportunity to work full time in a small scale industry and help transform it in a couple of years and in the process build a great deal of self confidence from this deep exposure to the real world of business and design. The story of my explorations with Rockytoys in Madras between 1974 and 1976 which was my period of being away from NID has been on this blog for some time now at these links below:
Rockytoys revisited blog post
Design for Small Scale Inductry: Some Reflections

Image 05: Ashoke Chatterjee with Romesh Thaper and a number of distinguished Governing Council members meeting senior faculty at a display of NID work in the show room and Aquarium area.

Ashoke Chatterjee (AC) came to Madras to meet me soon after he had settled himself in the hot seat at NID as the second Executive Director of an Institute in crisis. My letters for justice to the Chairman Governing Council had landed on his table and this visit besides other tasks was to check out what I had been up to in the year and a half that I had been away from NID. What he saw there at my fathers’ factory and the Rockytoys shop must have comforted him since I soon received a letter from Prof Kumar Vyas offering me a position at NID as a full time faculty, which I accepted and joined back in June 1976. AC was very fair in his dealings with everyone while he was firm in all his dealings and in doing what he thought was right, a stickler for ethics and values, which many feared since it was a new dimension for them in the bazaar values that prevailed in those days. He was interested in and understood Communication Design and in my view had a bias towards this field while the Industrial Design activity languished since there was no sympathy for this fledgling activity and industry in India did not seem to understand it either, need it or want it at all, at least in the form that we were offering it at NID. As a result much investments were made in communications design and designers at NID while the ID chaps bashed on at a lower echelon in the order of things at NID. Ravi Matthai emerged as a major mentor in this period and the Jawaja project.

Image 06: Ashoke Chatterjee and young NID faculty and students welcome Charles Eames on his last visit to NID in 1978.

The Rajasthan Family Welfare & Health project; the Water Mission Projects and the Agri Expo were examples of development action that AC supported and nurtured in his long tenure at NID as its ED from 1975 till 1985. Industrial design being left largely alone discovered other avenues of relevance and many of these were in the development and the crafts sectors in India and with opportunities in rural India, which was not being addressed by the communication design group. Under AC’s leadership NID conducted the remarkable UNIDO-ICSID Conference on Design for Development in 1979 and also won him the Sir Misha Black Award for excellence in Design Education at NID. In this period NID also won recognition at the ICSID-Phillips Award for excellence in Design for Development, a golden period for NID. (download the Ahmedabad Declaration as a pdf file and the Major Recommendations here). During this period NID also got massive financial support from the UNDP to upgrade equipment and send faculty for training as well as afford to invite a large number of international design consultants to review and strengthen its programmes and activities. However much of the UNDP investment went into the Communication Design areas of Video, Photography and Exhibit Design and I was a vocal critic of this imbalance particularly since there was no investment in the area of computers, which I felt was a critical new area to be explored. A huge number of Corporate Identity projects were handled by the NID faculty and students during this period.

Image 07: Vinay Jha and Prof. Yash Pal, Chairman Governing Council with Ray Eames and Kamaladevi Chattopadhyaya at the Eames Award Ceremony in 1988 on the NID Lawns, now called the Eames Plaza.

The strong bias towards Communication Design changed substantially, though briefly, when Vinay Jha, IAS joined NID for a brief tenure from 1985 to 1989 during which time the linkages with Indian Industry were improved through our sustained contacts with the Confederation of Indian Industries (CII) and the CII-NID partnership took hold. On the international front the ICSID contacts took a fresh turn when Vinay Jha joined the Board at ICSID and forged strong linkages with a number of international schools and design professionals through his involvement on the ICSID Board. I was fortunate to be handling the NID Consultancy Division as the Chairman Design Office from 1981 to 1991, in an acting capacity in the early years and in with a full charge when Vinay Jha took office at NID. Vinay Jha brought in administrative reforms and decentralized decision-making and delegated financial authority to faculty heads and activity chairmen for the first time at NID. We made grand plans to reach design to industry and a number of road shows about design were rolled out to take NID designers and design teachers out of the campus to meet corporate leaders and this was organized through the CII connections. However the economic liberalization of the Indian economy was still in the making and much of this investment fell on deaf ears but few projects did materialize through all the legwork that was done in those days. 4000 proposals that I was personally involved in drafting on behalf of the NID faculty teams as head of consultancy led to the actual landing of about 400 professional projects, small and large, at NID and this was a huge body of experience which is still to be fully analysed and appreciated, hopefully to be documented and published some day. In all these projects the NID Executive Director had a large role in both client interface as well as in providing internal resources and supports. In 1986 Vinay Jha supported my suggestion that the book, “Bamboo & Cane Crafts of Northeast India” could be designed and printed at Bombay which we completed and launched in October that year. I had also repeated my plea that NID review its computer policy and Vinay Jha decided with the help of a Governing Council Committee to use the residual funds from the UNDP grants to set up a Mac and PC Lab at NID, which brought in computers for distributed use into NID in a substantial way for the first time.

Image 08: Vikas Satwalekar as a young faculty in 1972 and later after he stepped down as Executive Director, NID in 2003 (picture uploaded by Vikram was taken at the 2003 Convocation exhibition).

Vikas Satwalekar took over in 1988, first as Acting Director and was later given full charge and for the first time an NID trained designer and a faculty member was at the helm of affairs. The bias towards Communication Design however continued at NID and this time the emphasis was on Exhibition Design and many mega multi-disciplinary projects were taken up by the Institute. In other areas the activities got bogged down in many ways and while education took centre stage with a major curriculum review programme the activities with an intention of establishing quality benchmarks in design education. The areas of research and outreach did not flourish much due to an inward looking attitude and in much effort being expended in solving legacy problems with the labour union activities at NID. Ashoke Chatterjee continued to teach and conduct research at NID, first in a special capacity as Advisor during the term of Vinay Jha and later as a Senior Faculty teaching Design Management and then as a Fellow in Communication Design with a focus on Social Communication. The work done at NID was documented in a two-page poster-folder called NID Milestones in 1998 and it lists the major achievements of NID from 1961 to 1998. (download pdf file NID Milestones here as a 2.1 mb file) A major review of education was conducted during this period and I was involved on a committee that undertook this enormous task, which resulted in the production of an eleven-volume document that was placed in the NID Resource Centre. Each course was described and teachers were asked to present their course to the Curriculum Review Committee as it was called along with work examples and the intention was to articulate course objectives, methods and content as well as assignment level details of the various programmes at NID. The quality benchmarks for each course were expressed in the document so that the teachers, coordinators and students would have adequate information about the courses being offered and could be monitored through the various regulatory channels that existed, namely the Consultative Forum, Discipline Meetings, Faculty Forum and the Course Presentations, all of which were dismantled with the arrival of Dr Darlie O Koshy. With education being the focus of Vikas Satwalekar’s term in office, I too was involved in Institution building tasks that took the NID expertise to other centres of design learning and these can be seen in our contributions to the setting up of the Accessory Design Department at NIFT, New Delhi, the setting up of the Indian Institute of Crafts and Design in Jaipur and later in the setting up of the Bamboo and Cane Development Institute at Agartala which is described at this link below.
New Design Institutes for India: Blog post<>
Lecture of Intellectual History of Design: Blog post

Image 09: A quick search of Dr Koshy on Google images came up with these pictures, which are based on his much cultivated media presence over the eight years at NID.

Dr Darlie O Koshy came into NID in June 2000 and immediately went about making mega plans for the expansion of the student base as well as disciplines that were taught at the Institute. Working on a brief provided by the DIPP and NID Governing Council he started profiling the Institute in the media and called for growth in all activities especially education. Hundreds of activities were initiated in setting up NID Satellites at huge costs in as many as 25 cities each being copiously profiled in the National media and all education programmes too were scaled up and the number game was up and running and the Government seemed to love the show and money poured in from all sides. Two new campuses were hastily initiated and set up but this I believe was unfortunately at the cost of both quality and content. He moved at great speed and it can only be compared to the moves of a “Bull in a China Shop” and whatever came in the way was laid waste and new spaces sprung up where workshops and studios existed before, each with a new name and an unclear but significant promise to be delivered down the line. Huge funds were generated from Government and massive expenses were incurred and it seemed that funds were unlimited and the supply was infinite while accountability was a thing of the past. The number game was truly on and the student numbers were constantly quoted as a justification for the critique of loss of quality that faculty and students and later the alumni joined in the chorus that became a crescendo. There was huge media coverage during this period with the NID Executive Director appearing in the media on a regular basis and the message from the Institute was disseminated through the Design Plus and on the web as a continuation of the Milestones list which can be seen at this link on the NID website. However the Milestones list on the NID website is silent on the period between 1997 and 2000 which set the tone for the Corporate Communications from NID as it was renamed like so many other NID activities, disciplines and departments under the new Executive Director in 2000 onwards. History was being rewritten at NID. The Executive Director was given a second extended term of office in 2005 but soon afterwards the designation was suddenly changed to that of Director NID. The final critique came to a head when the new Gandhinagar Campus started creating numerous logistics crises and the last straw was the problems with the buildings and facilities that made both students and faculty react strongly leading to a review of all plans for the immediate use of the new campus. Dr Darlie O Koshy took premature relief and moved to a new assignment in New Delhi. Akhil Succenna was given temporary charge of Officiating as Director in October 2008 and the Governing Council set up a Search Committee to find a new Director for NID. The process took several months and after a process put up three names to the Government for its final decision.

Image 10: Pradyumna Vyas being welcomed by faculty, students and staff of NID in the presence of Salman Haider, Chairman Governing Council of NID and Mahesh Korvvidi, COO of Design Business Incubator at NID at a community function of samosa and tea on the NID lawns.

We now have a new Director in place with the appointment of Prof Pradyumna Vyas as the second in the new series as Director at NID and eighth in the line of all Heads of Institute if we include all Executive Directors, Acting Directors and the Directors who have presided over the affairs of the Institute at Ahmedabad over the years and this excludes Gira Sarabhai who was the defacto Head of NID in her capacity as Chairman of the Internal Management Board in the early years of NID. There is now a new hope amongst students and faculty and they have been vocal in expressing their hope in looking forward to a period when design will once again be given the importance that is due both within the Institute as well as across India in the 230 sectors in which it is needed today. Prof Pradyumna Vyas had a session with the faculty where he talked about consolidation and the need to put together a comprehensive history of NID to make visible the 50 years of efforts at the Institute and I do hope that this will be something that the country can be proud about. We need our alumni and our former faculty to participate in this effort and if we can use this initiative to also map out the contributions of our alumni and graduates it would provide a platform from which design can be brought to the focused attention of Government and Indian Industry in order to bring it on par with science, technology and management after having languished on the back burner for 50 years since the Eames Report. 50 years on it is a good time to reflect and build the seeds for the future of Design for India.

Notes:
Chairman of Governing Councils at NID
1. Gautam Sarabhai - Oct 1961 to Feb 1974
2. Pupul Jayakar – March 1974 to June 1978
3. B G Verghese – July 1978 to June 1981
4. Shrenik K Lalbhai – July 1981 to June 1984
5. Prof. Yash Pal – July 1984 to June 1990
6. H Y Sharada Prasad – July 1991 to July 1994
7. Hasmukh Shah – August 1994 to June 2005
8. Ajai Dua (IAS) – January 2006 to February 2007
9. Salman Haider – March 2007 to date

References:
1. Charles and Ray Eames, The India Report, Government of India, 1958 (download pdf 359 kb)
2. Gautam Sarabhai, “National Institute of Design: Internal Organisation, Structure and Culture, NID, 1972 (download pdf 357 kb)
3. National Institute of Design, “National Institute of Design Documentation 1964-69, NID, 1970 (download pdf 25 MB)
3. Romesh Thapar, “Report of the Review Committee on the National Institute of Design” NID, February 1974
4. National Institute of Design, “Ahmedabad Declaration on Industrial Design for Development: Major Recommendations for Promotion of Industrial Design for Developemnt”, UNIDO-ICSID INDIA 79, NID, 1979 (download pdf file 11.1 mb)
5. National Institute of Design, “25 Years of Design Service: 1961 to 1986 – The Trainers” A poster of 43 faculty profiles from NID, NID, 1986 (download pdf 490 kb)
6. Kamla Choudhury, Report of the Review Committee on Future Directions and Forward Planning for National Institute of Design, August 30, 1989, NID, 1989
7. Ashoke Chatterjee, R K Bannerjee and Neera Seth, “40 Years of NID” (an unpublished draft manuscript), NID Publications, 1998.
8. National Institute of Design, “NID Milestones: 1961 to 1997”, NID, 1998 (download pdf file 2.1mb)
Design for India: Prof. M P Ranjan
9. Milestones on the NID website ; 1961-1970 ; 1971-1980 ; 1981-1990 ; 1991-1997; 2000-2001 ; 2002-2003 ; 2004-2005; 2006-2007 ; Integrated Design Services 2001-2005 Note these links to NID website are now disfunctional since NID has changed the links or dropped the items from their website.

Criss + Cross: Swiss Design returns to India

…Design for India…

Image: Criss + Cross: Swiss Design on show at the NID Design Gallery in Ahmedabad. The exhibit opened on Tuesday, 5 August 2008 and stayed on show for public from 6 - 14, August 2008

The Criss + Cross exhibit is traveling in India after having journeyed through a number of other countries since it was first put together in 2003. Criss + Cross has been curated by Ariana Pradal, Köbi Gantenbein & Roland Eberle. The exhibitions in India are part of the jubilee celebrations commemorating 60 years of Indo-Swiss friendship and put together by Pro Helvetia worldwide, the Swiss Arts Council, dedicated to promoting cultural works of nationwide and international interest. Three hundred of the finest Swiss designs assembled by the curatorial team are on display in six “Magic Boxes” under seven themes as follows:
1. small + beautiful: meticulous Swiss precision and things that just work
2. the tiny helpers: ubiquitous products for everyday use but with a difference, the Swiss way.
3. up to the mountains: natural wisdom from the Swiss terrain and the mountains,
4. the longsellers: all time classics
5. hip + young: youthful expression and products for the young at heart.
6. a visual statement: a slide show that presents about 300 recent works of graphic designers from various fields.
7. library: beautifully designed and printed books
The exhibition opens in Bangalore in partnership with the Srishti School of Art, Design and Technology & Goethe-Institut Bangalore. 
The venue: the Goethe-Institut Bangalore, Max Mueller Bhavan
: opening on Friday, 5 September 2008 at 6:30 pm 
Exhibition will be on view from 6 - 20 September 2008, each day from
10:30 am - 6:30 pm (Mon - Sat)
and 10:30 am - 5:00 pm (Sun). Those designers and design students who missed the exhibit at NID, Ahmedabad are strongly advised to catch the earliest flight to Bangalore and make it for the show. If you are already in Bangalore you have no further excuse to miss this very special Swiss treat, all packed in six crates.

Image: Criss + Cross: Swiss Design exhibition was packaged in six cases and organized in seven sections, each in wooden crates with integrated lighting and the seventh, a slide show projection system, The exhibit on the right is the “Library” of fabulous Swiss Graphic design books and on the left is the exhibit called “Small & beautiful” with several of the finest examples of Swiss fine craftsmanship from medical devices, watches to computer accessories.

My personal favorite here in this section is the Kern Compass Set, which reminded me of the much bigger and elaborate professional set that was given to me for personal use when I first joined NID as a young design student in April 1969 and this did help whip up my passion for fine geometry diagrams by using some of the finest drawing instrument in the world! NID knew quality in those days and respected it to ensure that every student used the best of class in the world of drawing devices in their classes and that for me is represented by the Kern drawing instruments that was standard supply for all students joining NID in those days. Circles drawn with the Kern set did not leave gaping holes in the drawing sheets since the compass point is of hardened metal and the tip is adjustable to remain perpendicular and most of all the joints just worked and did not shake or slip due to the fine precision that came from the Swiss workmanship and their understanding of quality and design at the functional as well as the aesthetic level. There were no compromises in their product.

The other remarkable exhibits in this section are the Swiss Passport which can make every citizen proud to hold one that is so distinctive and secure while the other is a commemorative edition of the Swatch which is one of four special designs offered for the 700 th anniversary of Switzerland in 1991. Each exhibit has a story to tell and the Criss + Cross catalogue is a useful resource that can add value to the exhibit, I have one in hand, special thanks are due to the Swiss Embassy in Mumbai which kindly spared a copy for me to review.

Image: Dimple Soni, an NIID faculty and coordinator of Exhibition Design studying the exhibit detailing at the “Little Helpers” container. A finely detailed box, hinged and mounted on roller castors can be opened and mounted in a jiffy, with all the signage, lighting and exhibits in place, all in one simple case, unpretentious and elegant, just great design detailing and treatment. At the top are a row of peepholes that invite the viewer to participate, each shows one colour slide of an object and the solution is a simple 35mm slide picture viewer mounted behind the peephole that uses the glow of the lights in the box to show the slide in sharp view, a simple plastic viewer that gives us great pleasure, that many electronic gadgets would not be able to.

The objects in this section are consumer and domestic products from everyday life, each designed to get the job done with minimum fuss and the objects all but become invisible to the user since they just work and the title “Little Helpers” is an appropriate label for this category of ubiquitous products of our day, all well designed. My personal favorite here is the Omega drawing pins with three legs instead of one central pin, each made by punching thin sheet metal into an embossed and therefore sturdy pin, comfortable for the thumb that could hold drawing sheets to the wooden drawing boards that we all used as students at NID in the heady days of the late 60’s of design learning under the Swiss influence that came through our Graphic Design department. In those days all our graphic design teachers had traveled to the Mecca of Graphic Design in Switzerland, the Basel School, to be tutored by none other than Armin Hofmann and his colleagues to come back and introduce the International Style in India with over 500 or more corporate logos, all designed by the Institute under this strong and durable Swiss influence over the early years of NID and its practice of design in India which I have mentioned in an earlier post on the subject..

Image: Detail of two of the six cases that make up the Swiss Design exhibit. On the left is the “Up to the mountains” crate showing designs produced by the traditional wisdom of a mountain dwelling people rooted in the reality of the land. On the right is the “hip + young” crate with designs for the youthful and playful generation.

Each nation around the world can boast of indigenous design solutions in their food, homes, objects as well as votive occasions and festivals, all designed through local action over the years by ordinary human actions. We too will need to look at what India has to offer as an enormous resource with our huge regional variations and long history of settled civilization. Design at this level is a product of culture and it goes to a very deep level in each refined manifestation, which may take many centuries to mature. The Swiss have learned their lessons from their mountains and these exhibits represent this deep respect for the mountain, particularly one as imposing as the Great Matterhorn, a challenge for climbers of all ages. My favorite in this section is the Avalanche dog, the Grand Saint-Bernard, a Swiss contribution to the world of specially bred and designed nature shown as a small ceramic model since the real one could not be shown. Design with nature is just as Claude Levi Straus tells us that the Mayan civilization created many of our vegetables, which were all “designed” by their careful breeding and imaginative nurture of nature in the past. In the youthful category my favorite is the Classic Micro Skate Scooter now used by adults and children alike to get around town but for me it brought back memories of my own childhood scooter from my fathers factory in Guindy, Madras when I had my very own scooter to zip around the toy factory and the vast grounds that led up to the Mount Road entrance. I will save this from another post that will link up to the Rockytoys story from my childhood days.

Image: “The Longsellers” or Swiss all time classics with many exciting and famous offerings as seen from the pages of the Criss + Cross catalogue.

Seen here are the famous Vitra design miniature pieces, each a precise scaled down model of a design classic produced by this remarkable design led company which also makes the original items in true and faithful detail, as specified by their designers. Max Bill’s Ulmer Stull is seen hanging at the top of the box and below it is the classic Univers font that was designed by Adrian Frutiiger another one of the NID’s great visiting teachers in the roaring 60’s. He was also responsible for the design of the famous NID symbol that is now standing at the main entrance gate as a cast in concrete negative form, which is back-lit at night to be seen from the road. Further on the shelf, is the triangular Swiss delicacy called Toblerone, my favorite chocolate, which is visible from both sides through the cut-out section in the display box. Clockwise, the thumbnail images below show – the section separator in the book, the Univers font by Adrian Frutiger in 1954, the famous Victorinox – Swiss Army Knife revised as ALOX in 1980, The Landi Stuhl by Hans Coray designed in 1938, the Le Corbusier LC1 Armchair from 1928, the Station Clock by Hans Hilfiker in 1955, the Garden Chair by Willy Guhl in 1954, Ulmer Stool by Max Bill in 1954, and Verner Panton chairs by Vitra from 1958 and 1960.

For me personally many these items of furniture along with the ones that we saw frequently featured in Danish and Italian magazines in the NID library formed the impassioned introduction to design as a young student at NID in the late 60’s and early 70’s when these very designers inspired me with their work and their imagination as well as deep understanding of material and form that is represented by their classic design offerings which we now see in the Swiss design exhibit now in India for the first time. The Ulmer Stuhl is for me a very special exhibit since this was one of the remarkable products that was available as a reproduction at NID along with the box-wood filing cabinet that was used by Prof Kumar Vyas and Prof Sudha Nadkarni, both having returned from Ulm exposure in the early 60’s. I was given the filing cabinet to redesign in metal wire as my very first design assignment at NID by Rolf Misol, my German furniture design faculty when I joined NID in April 1969, but that is a story for another day.

…Design for India…

IIMA Auditorium Chair: A tale of three chairs for India

Design for India

Image: Thumbnail images of the auditorium and the chairs designed by me for the Ravi J Matthai Auditorium at the Indian Institute of Management, Ahmedabad and these were taken in December 1999 during an event organized by Sam Pitroda, soon after the auditorium was commissioned.

The School of Interior Design, CEPT University, Ahmedabad (SID) has announced its third conference in the “Interior Design Traditions in India” series to be held in the Ravi J Matthai Auditorium (RJM) at the Indian Institute of Management, Ahmedabad (IIMA). This gives me an opportunity to reflect on the auditorium chair design for the RJM Auditorium since I was personally involved in the design of the tandem seating system that is used at this venue. I am quoting below the call for the conference and the participants will get to use my chairs during the conference and it gives me the opportunity to get feedback from our peers. Last year I was invited to speak at the SID conference that explored the Post-Independence Era in India and my presentation titled “Bamboo and Design: NID Initiatives” can be downloaded in three parts from these links here as pdf files:
SID2007_Bamboo_Design_01 (size 10.1 mb)
SID2007_Bamboo_Design_02 (size 8.1 mb)
SID2007_Bamboo_Design_03 (size 15.5 mb)

Now back to the Ravi J Matthai Chair, sorry :-), the Auditorium Chair for the RJM Auditorium at the IIMA, The story goes a long way back since in 1978 I had designed the NID Auditorium Chair to be used for the UNIDO-ICSID Conference on Design for Development. This was a real crash assignment and a crisis management effort due to the very limited time that we had to carry it out. The organisers of the conference at NID had somehow forgotten to design a chair although a new Auditorium was already under construction in late 1978 when I was brought into the picture with barely a month remaining. I was already involved in the conference efforts in another capacity in the background research and the case studies that were being assembled from the NID faculty and student experiences.

In the last week of November 1978 Prof Kumar Vyas and Prof. Dashrat Patel summoned me to the venue on the NID Second Floor and asked me if I would take up the assignment of designing a new chair for the NID Auditorium to be ready for the UNIDO-ICSID conference on the 14th January 1979! We had just 45 days to conceive, design, refine, build and deliver 200 plus chairs for the NID event. I used the NID Old Auditorium Chair as a model for my own offering and the base of the chairs are made in the same manner while the upper structure is new and uses canvas for the seat and the back. This project was being offered to me because I had completed another very time critical assignment in the late 80’s for the International Airport Authority of India (IAAI) when we had designed and then fabricated 400 tandem seating system chairs which is another long story. Here the metal tube based base structure was designed by me while the FRP chair shell used was that of Charles Eames and was being offered by a firm in Madras at a very good quality and price.

Gajanan Upadhaya, a faculty colleague and an ace furniture designer at NID who was designing the new staircase that would lead up to the auditorium wisely refused the assignment and it came down to me for my consideration and sleepless action. I took up the assignment under duress and on 14th January 1979 the conference opened in that auditorium and the rest is history. The chairs designed then are still in use at the NID. Dhimant Panchal who was then a student in Product Design assisted me on the task and J A Panchal was the Head of NID Workshops and he had the task of fabricating the chairs in time for the opening. The key contributor in the fabrication was the master craftsman Chaturbhai who was the then supervisor of the NID Metal Workshop and he played a major role in the jigs and fixtures that were developed to fabricate the chairs at NID as well as in the shop floor coordination and quality control in the fabrication processes. I will get back to the story of the NID Auditorium Chair in a later post but this project had laid the seeds for the IIMA assignment.

Image: The Ravi J Matthai auditorium at IIMA from the outside and the inside during an event in 1999.

In 1998 or thereabouts, Prof Pradeep Khandwalla, the then Director of the IIMA came to NID to meet Vikas Satwalekar the then Executive Director of NID and asked to see me since he was interested in getting a similar chair for the IIMA auditorium that was being designed by architect Anant Raje keeping in mind the fine traditions of the Louis I Kahn buildings on the IIMA campus. The NID had been appointed the architectural consultants to the IIMA way back in 1962 and it was NID who brought in the architect Louis I Kahn to provide the conceptual leadership for the project. I was fortunate to meet Khan personally on his last visit to Ahmedabad and listen to his lecture at NID in 1969. The IIMA buildings were icons that all of us looked up to and the opportunity of designing a chair for the extension auditorium on the campus was a real privilege for any designer.

I accepted the assignment and with a student assistant, Shambhavi Kaul from the Furniture Design faculty, worked on the refinements on the earlier NID chair to solve several problems of mounting canvas seats that would ease maintenance issues that we faced at NID. We developed a threaded tensioning detail that was the basis of the IIMA chair and a modified mounting detail that could connect the tandem seats to the concrete floors and steps at the Anant Raje designed auditorium. Master craftsman Chaturbhai who had by then retired from service at NID and started working with a metal furniture fabricator in Ahmedabad made the prototypes. However their company did not get the final contract since it was given to a lower bid from Anukool Furniture Pvt Ltd who completed the task under our supervision.

Now that I have started writing about the chairs and the processes that contributed to its making hundreds of facts and insights rush back to my mind and the text seems to keep growing too long. I will save the details for later and await feedback from the visitors to the RJM auditorium for the SID conference later this month. Details of the conference are quoted below. Unfortunately they do not have a website so the full quote is given below:

Seminar series on INTERIOR DESIGN TRADITIONS in INDIA

Theme and Intent
Interior environments are a direct reflection of life and time. Today’s fast changing and globalising world has brought in extensive exposure to thoughts, ideas and objects of consumption. India holds a unique position of being in the dual worlds of tradition and modernity and the cultural mooring of its people demands very context specific responses that take care of both. To resist from being swept away by such extensive inputs and to find an appropriate direction to education and practice of interior design within the Indian context, it becomes necessary to understand how this change has occurred and is occurring.

Bringing together educators, scholars, subject specialists, practitioners and students, the seminar series allows to purview at one time many different perspectives and concerns related to the field of interior design, its evolution and possible future.

With the first two seminars focussing on the interior design traditions in India from pre-independence to pre-liberalisation period, the seminar series has already been successful in initiating the process of increasing the awareness in the country of interior design in India from a historic perspective leading up to the contemporary times. It has also helped create a platform to bring together the divergent experiences of the professional through presentations, documentation and exhibition and promote lively discussions.

The third and the last seminar in this series will focus on interior design in the period post liberalisation and in conjunction with the earlier two seminars, would position us suitably to identify the constants and variables in the development of interior design in India across time, ascertain the anchor that holds it all together and make visible that connecting thread which weaves through the exciting tradition of interior design in India.

INTERIOR DESIGN • POST LIBERALISATION
The time from 1991 onwards has been undoubtedly one of the most important for India . The liberalisation of the Indian economy paved the way for India to participate in the globalisation process in-turn allowing globalisation to influence all aspects and spheres of life directly and indirectly. Interior Design too has been much influenced by this shift with the effects of on-going liberalisation constantly changing the way lives are lived and the spaces created for it.

The seminar will attempt to understand the impact that new thoughts, functions, products, technology and materials made and are still making in design thinking and the creation of interior spaces for people amidst shifting identities, cultures, values, design sensibilities, economic parities, social systems, geographies and demography.

Through this seminar, the issues we hope to discuss include
• Prime concerns, influences and inspirations in profession and how they have changed over the last 17 years
• Relevance and impact of interior spaces created in this period
• Interior design for the new functions that emerged and sectors that gained importance in the liberated economy including hospitality, retail, entertainment, IT and allied services
• Interdependence of discipline with allied industries from the manufacturing sector
• Role of crafts in interior design
• Adaptive re-use and interior design
• Sustainability and environmental issues within the scope of interior design
• Influence of new tools and techniques in visualisation, design and execution
• Interdisciplinary influences - attitudes and approaches
• Firm growth of the profession, establishment of formal education and rise of premier institutes
• Forecasting the major challenges and barriers of the near future

The seminar will provide a conducive environment and platform to share thoughts, discuss approaches, initiate rich interaction and exchange amongst all stakeholders that will help make sense of the many important
issues that play a determining role in interior design of the present day and the future we hope to create.

SPEAKERS AND PARTICIPANTS
Speakers of national and international repute have been invited to present their views on this theme. Apart from the faculties and students from the host institute, this seminar invites the heads, faculty and students of interior design and other related disciplines, interior designers and other professionals connected to the discipline and practice of interior design from all over India.
Aman Nath, Neemrana Group of Hotels, New Delhi
Amit Pasricha, Photographer, New Delhi
Bijoy Ramachandran, Hundredhands, Bangalore
Canna Patel, HCPIA, Ahmedabad
Dean D’Cruz, Mozaic, Goa
Jacob Mathew, Idiom Design and Consulting, Bangalore
Kishore Singh, Senior Editor, Business Standard (to be confirmed)
Lata and Jaigopal Rao, Inspire, Cochin
Latika Khosla, FreedomTree Design, Mumbai
Nitin Kilawala, Group7 Architects, Mumbai
Pronit Nath, Urban Studio, Mumbai
Ranjit Makkuni, Sacred World Foundation, San Francisco (to be confirmed)
Ratan J Batliboi, RJB-X, Mumbai
Ravi Sarangan, Edifice Architects,Mumbai
Sameep Padora, sP+a, Mumbai
Samira Rathod, Samira Rathod Design Associates, Mumbai
Shilpa and Pinkish Shah, S+PS Architects, Mumbai
Stephane Paumier, SPA Design, New Delhi
Uday A Athavankar, IDC, IIT Mumbai

Two sessions will also have the alumni of SID presenting their explorations in the world of design.

Seminar Convenors
Nimish Patel and Parul Zaveri, Abhikram, Ahmedabad

SEMINAR SCHEDULE:
The seminar will span 3 days with four sessions on each day starting at 10:00am and will go on till 6:00pm with tea and lunch breaks in between and dinner on Day01. Each session would last for 90mins with two speakers in each session and enough time for discussions.

REGISTRATION DETAILS:
Registration will take place at the venue on the first day from 9:00am onwards. As seats are limited, prior intimation/pre-registration by e-mail would be highly appreciated.

The registration charges are as follows:
Professional/Faculty: Rs.1000
Students: Rs.450

For more information, contact:
anand ramakrishnan . +91 97247 12537
kamalika bose . +91 99098 96482
seminar co-ordinators
SID Research Cell, CEPT University
Kasturbhai Lalbhai Campus, University Road
Navrangpura, Ahmedabad 380 009 INDIA
T : +91 (79) 2630 2470, 2630 2740 (Extn.181), 2630 6652
F : +91 (79) 2630 2075
E : research.sid (at) gmail.com

Design for India