Hiển thị các bài đăng có nhãn Ashoke Chatterjee. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn Ashoke Chatterjee. Hiển thị tất cả bài đăng

Thứ Ba, 22 tháng 12, 2009

New Design School at Kerala: State level action in India

KSID Conference Proceedings: A ringside view
9 & 10 November 2009: Kovalam, Kerala


Prof M P Ranjan

Brief summary of the proceedings of the Kerala State Institute of Design (KSID) Vision meeting at Kovalam on 9th and 10th November 2009. Followed by recommendations and action points.

Image01: Day Zero: Sun, Sand and Beach at Kovalam


The conference that was held at the Kristu Jayanti Jubilee Memorial Animation Centre at Kovalam and the conference were set in motion by the Executive Director of KSID, Shri P T Girish who welcomed the delegates and experts to the Vision of KSID conference and invited Prof. Prabhat Patnaik, Vice Chairman, Kerala State Planning Board to deliver the presidential Address and Shri P K Gurudasan, Hon’ble Minister for Labour and Excise, State Government of Kerala to Inaugurate the event. Shri P T Girish made a presentation on the KSID and Shri Jogi Panghal was requested to deliver the Vote of Thanks.

The two day programme on 9th and 10th November 2009 was set in motion (programme schedule Appendix 1) Over 50 participants and experts attended the meet over two days (List of participants Appendix 2)

Day 1:
Inaugural Session: 10.00 to 11.00 am
Prof Prabhat Patnaik in his Presidential Address called for an action programme to bring innovation to Kerala and India. He commented that innovation was conspicuous by its absence and this needed to change fast. However he recalled that traditional crafts have demonstrated this capability over centuries but feudal and patriarchal attitudes run deep in Kerala and there was scope for a Central University to bring change. Here KSID is a powerful and ambitious idea that would need to bring design expertise and invoke creative change in the society at large in Kerala.

Image02: Day one: Opening Session


Shri P K Gurudasan, Hon’ble Minister for Labour and Excise, State Government of Kerala inaugurated the conference by lighting a lamp and invited the delegates and participants to join him to light the lamp.

Shri P K Gurudasan called for a focus on the crafts of Kerala as a point of departure. The need to address matters of quality raw material and products alike and to address the impact of globalization and competition with strategies for marketing and articulation of modern trends were items at the top of the agenda. He stated that the role of KSID would be to coordinate design action in many sectors and to provide supports through new design initiatives as well as promotion and publications. New initiatives to train and educate the crafts sector functionaries asa starting point. He recalled his visit to NID and his meeting there with NID Director Shri Pradyumna Vyas as well as NID Faculty members form a number of disciplines including Prof M P Ranjan and Prof Aditi Ranjan and stated that this visit had helped change the concept of KSID and which brings our focuss to the concept of the Vision conference that is being held here in Kovalam. He mentioned that the Director of KSID was a product of NID and this would help in shaping the Institute as we go forward. He stressed on the need for building an appropriate institutional infrastructure quickly so that the next level of funding could be mobilized in the near future. He welcomed and thanked all the experts and participants for giving their time for attending the Vision conference at Kovalam.

Shri Jogi Panghal delivered the Vote of tthanks.

Inaugural Session: 11.30 to 12.00
Shri P T Girish delivered the Directors address (Directors presentation Appendix 3) and outlined the concept of the KSID and listed the action taken so far towards setting up the institute in Kerala. He shared a picture of the renovated building that was being used to house the institute and outlined the events such as registration of the society under the Travancore and Cochin Literary Scientific Societies Act of 1955, followed by the setting up of the Governing Body, Expert Committees and Academic Committee that could develop the action plans for the institute and steer it in the right direction. Shri P T Girish informed the meeting that 4 acres of land had been acquired for the institute and a call for architects had been launched formally. He called on the meeting to articulate a clear brief for the architects for the design of the building and mentioned that four architect s had sent in their expression of interest to take up the task. He reported that there were efforts to make the institute live and active through the conduct of training programmes for artisans and through new product development and that two students from the IICD Jaipur were already on the list of sponsored candidates involved on project based activities of the institute. He mentioned that KISD facilities and infrastructure still needed to be developed but in the meantime a number of activities will be rolled out..

Image03: Day one: Session one


The following Sessions were structured as a series of panel presentations and each speaker had a prepared submission to make (attached Appendix 4 – papers by experts)

Session 1: Vision: Design Education & Action for Kerala
Moderator: Prof Ajaykumar, Principal Fine Arts College, Trivandrum
Rapporteur: Shri Jogi Panghal

Panelists:
Shri Ashoke Chatterjee, Former Director, NID, Ahmedabad
Prof. S Balaram, Dean, DJ Academy of Design, Coimbatore
Dr. Deepak John Matthew, NID, Ahmedabad
Prof. Yunus Khimani, Dean, UG Programmes, IICD, Jaipur
Ms. Sumita Ghose, Managing Director, Rangsutra, (Fab-India – SRC)

Shri Ashoke Chatterjee kicked of the session by recalling the talk with other experts the night before the conference which had established that the KSID would be a work in progress for quite some time ahead. A clear structure and mission would have to wait till Kerala’s real needs are assessed and articulated by the activities of the Institute. He asked for clarity about the role of KSID and expressed the ned for a discussion as to whether the KSID would be an institute for the crafts development or an institute for design education and action. He suggested that Keralas needs may extend to include the travel and hospitality sectors which has been a major user of design services for over 40 years now in India as well as in Kerala. He recalled his visit to Kerala 40 years ago to help set up the first beach resort at Kovalam. He cautioned about the need for deep deliberations to get the objectives right and in particular about the need for a good brief for the architect of the new campus and its facilities.

In the discussions that followed Shri Jogi Panghal agreed that a good brief was a critical need but he also said that we would need to be sensitive to the needs and aspirations of the community in Kerala and what they would want from a new institution. He proposed that the instutute should adopt policies that are open, inclusive and transparent for all its activities and programmes. Prof M P Ranjan stressed that the architect must be told that the building must have a great degree of flexibility and like the NID building it too should be open to change as and when required.

Prof. S Balaram, who spoke next called for design education that could foster thinking that was different. Freedom and autonomy with a physical space that is conducive for design work are a critical resource that should be created. He stressed that heart of design lay in innovation and called for a balance between skill instruction and thinking, both lateral and analytical thinking would need to be used. The ambit of design could extend from procduct, messages, spaces and services all the way to experiences as well. He quoted the example of Vishala in Ahmedabad that focused on the experience of a meal in a rural setting and stated that Kerala too may find applications for such a kind of thinking in the travel and hospitality sector that is a major business in the State. He spelt out threee priority areas for KSID in the days ahead.
1. Survey and documentation of the resources of Kerala to build a strengths map thaty could indicate the areas of priority for the KSID.
2. Focus on getting the right kind of students at the KSID since many of Kerala’s students tend to go outside the State for their education needs today. Awareness building would need to be done since local awareness of design wsa still very low in Kerala.
3. Getting good teachers is always a great challenge. This needs to be addressed both with policy as well as with some strategies that are practical.

Prof M P Ranjan asked for clarity on how he proposed to address the third issue. Prof Balaram replied that the awareness building would need to address both parents as well as the students directly. In the search for good design teaching talent the KSID may start by having a larger proportion of their teachers as visiting faculty with a long term commitment. While this is difficult it is practical and can be sustained and the other schools are all experimenting with this format quite successfully. Prof Sangita Shroff warned that the KSID must look for a complement of full time faculty as well to handle the variety of tasks that a growing institute would need to handle in order to build a good work culture and a healthy academic and administrative balance. Full time faculty are needed to maintain a level of intellectual and emotional balance on the campus with multi-level activities of education, administration and development projects. Prof Balaram agreed with a need for a balance. Shri Jogi Pangaal stressed that good design teachers were hard to get if not impossible for a new institute. He therefore stressed that the policy of using visiting faculty on liberal terms may need to be adopted. He proposed a new kind of architecture for the involvement of visiting faculty as a continuing contact person for the students with an implied use of web as a channel for maintaining this contact.

Dr Deepak John Matthew used a case study of a photography activity and expanded on the type of planning and development that would be needed to make the KSID work and deliver the tasks and objectives that are being set out today. He expanded on the NID model and listed all the stages of planning and curriculum development that would be needed as well as the range of equipment and the activities and projects that may be needed to build a department with excellence. He stressed on the need for photography both as a tool for documentation as well as a service department for the rest of the institute and that this would need to be set up at an early date and be maintained at a high level of quality. He suggested that the curriculum could include theory, skill and project based courses. He proposed the need for interdisciplinary classes as well as a Foundation programme for new entrants. He suggested faculty exchange programmes as a way for maintaining faculty quality and contact with new ideas and developments. For students he proposed that by waiving fees or offering stipends that KSID would attract students who would otherwise not be able to afford a good education in spite of having great talent.

Shri Vinod Krishnan asked if Deepak was asking for a clone of NID to be set up in Kerala or would the emphasis be on design for the tourism sector. Prof Ajay Kumar stated that creating capacity in the State for photography could be one of the objectives of KSID.

Prof Yunus Khimani, recalled the history of the IICD that was set up in Jaipur by the Government of Rajasthan with the assistance of NID. The mission of the IICD was to create design techno managers who could create a bridge between designers and markets as well as focus on design, market development and technology development for the crafts sector as a whole. He spoke about the structure of IICD and the processes that it had adopted to improve and develop its education programmes in UG and PG levels with the setting up of an expert Academic Council and a local Board of Studies that could work in cooperation with the faculty of the school. The hallmark of the school was hands on training and the making of prototypes for all new design projects which provides the students with a good feel of the material, technique as well as market possibilities through field contact for gathering insights that inform the design work. Field exposure is particularly stressed and in 3 years of education the student is expected to spend almost one year in the field at a number of occasions. Drawing is another ability that is stressed in the education process at the IICD.

Ms Sumita Ghose who spoke next commented that the KSID had an advantage of being in the Labour Ministry and therefore had the possibility of looking at the task ahead in a bottom up manner rather than a top down manner of policy to the field. She recalled her experience of setting up an NGO for the development of people in Rajasthan and how they came to crafts as a means for generating livlihood with the introcduction of embroidery and other textile crafts that the people already had a capacity for in their present setting. As a trained economist she realized the need for good organization in the crafts sector and in managing the lives and needs of rural people. She stressed that good organization was needed in the crafts sector and the need to shift the policy initiatives form charity orientation to empowerment approaches which could be the focus of the KSID. Design development work alone was not enough since this tended to end up in a number of prototypes but this needs to be translated into a business flow for the benefits to reach the people for whom it is intended. She explained that Rangsutra had started with a call for design and marketing with good organization in a cooperative format. This gave the base for a producer company with a Head+ Heart for survival of the craftspeople. KSID too may need to look at producer groups and stalkeholders with a balanced social and economic agenda. Perhaps the research could look at organization design for empowered craftspersons in the days ahead.

Prof Ajay Kumar summarized the morning session and a good deal of discussion followed. He said that there was no traditional craft left in Kerala due to costs and market pressures. People have moved on to more lucrative occupations. Kerala is fast changing from traditions and many NGO organizations were active in the field but we may need to research as to how well these NGO’s have changed the condition of the craftsmen. He stressed that the KSID should be a design school and not just be focused on crafts alone. This is truly what Kerala needs today. Shri K B Jinan intervened and stressed that Kerala artisans too had their needs.

Prof Sangita Shroff opined that the KSID should first undertake the task of understanding Kerala today. She stressed that the use of image in the task of developing a shared understanding of Kerala was important. Getting images from the field and placing these in contextual structures can reveal many latent needs and design opportunities that could be addressed by the KSID in the days ahead. She called for a documentation of Kerala with a “soul”, a process that could tell us a lot about the condition of the State and its needs and aspirations. This could be done with film makers and photographers being coordinated to build a map of Kerala resources and needs, a “Map with Pictures”. This could be linked with Social Enterprises and groups of professionals who could think strategy and seed entrepreneurship in the State. Shri Jogi Panghal suggested that KSID could interact with artisans in new ways and bring Kerala into its domain. Prof. Sudhakar Reddy suggested that the emphasis could also be on the making of new craftsmen entrepreneurs if traditional ones do not exist. Prakash Murthy felt that the need was to instill pride in the craftsmen for their skills and traditions through some appropriate strategies. Prof Ajay Kumar recalled that in our national history the Schools of Art abandoned crafts to upgrade their own fields of study. Ms Sumita Ghose reminded that in India as in Kerala the areas of agriculture and crafts are the two biggest providers of employment in the country. Shri Ashoke Chatterjee opined that there was a lot of confusion in the development sectors and in some Government policy statements the crafts sector was being described as the sunset sectors!! He ebven suggesxted that some economists suggest that 80 % of India is moving to urban centres but this would be a real disaster. Shri Jogi Panghal suggested that we must take a fresh look at crafts in Kerala and at the new wage levels as a challenge and an opportunity for imaginative design action. The daily wah=ge in Bastar is Rs 45/= per day while a Kerala craftsman would expect upwards of Rs 300 to Rs 500 per day for a similar level of work. Development has wiped out crafts in some areas while it has retained them in places due to poverty levels and a desperate need to work.

Image04: Day one: Session two


Session 2: Vision: Design Education & Action for Kerala
Moderator: Prof Ajaykumar, Principal Fine Arts College, Trivandrum
Rapporteur: Shri Jogi Panghal

Panelists:
Prof M P Ranjan, NID, Ahmedabad
Prof Sudhakar Reddy, AU, Visakapatnam
Shri Jogi Panghal. Designer
Prof. Sangita Shroff, Director, IICD, Jaipur
Shri. K B Jinan, Designer

Prof M P Ranjan made a visual presentation to support his arguments that were stated in his written paper (paper and visual presentation Appendix 5). He used models to explain some salient aspects of design and design thinking. He explained why the true value of design was difficult to perceive and appreciate since much of the offering was invisible or intangible.. He proposed that value perceptions and the appreciation of intangible design offerings was not possible to appreciate unless these are explained in detail or are articulated by the design team as part of their presentation and claim. He used twenty case studies to show how design can be used at many levels of action all the way from material and form, through structure and performance and upto meaning and culture. These stages he characterized as the First, Second and Third Orders of Design that have been elaborated in earlier papers and presentations. He called for the use of design in Kerala as a vehicle for development and strategy across many sectors of the economy and the role of KSID would be to make the process of bringing design into everyday use effective and wide spread particularly in areas of public good. He showed models developed by his students with the use of images and metaphors in his class called Design Concepts and Concerns where they had developed a variety of institutes that could meet the needs of India’s varied geographic regions through the use of design and design thinking. He suggested that KSID too should adopt these methods and develop shared perspectives with stakeholders and then go about implementing these in the institutional frameworks that would be both effective as well as relevant. He proposed that KSID start by building an inventory of design needs of Kerala and set about addressing these through education, awareness building and extension activities. KSID could help by bringing books on design to Kerala through translating some selected ones into Malayalam so that the ideas could b made available at the grassroots level in the State.

Prof. Sudhakar Reddy spoke philosophically about the role of crafts in the evolution of the human race. He spoke of traditional knowledge being a base for peace and harmony and that the act of making with our hands is a fundamental human need that would include the handicrafts as well as the fine arts, both which are rooted in our senses as well as in a whole range of attributes determined by function, aesthetics, surface explorations, utility and sensitivity to our surroundings etc. Making, is a basic instinct and it is this making that also makes us human. Thus articles are intended for humanizing society by making these accessible to all those who may need it for a variety of purposes. Traditional articles have a deep structure and meaning, just as colour is used with a specific purpose so is form and other attributes. Gandhiji used non-violence as a method. The control of natural resources was undertaken as a search for power. Peace can be seen as an economic and stable condition but it can also be seen as attitudes of individuals in search of meaning. Peace could be a goal and the making of paper can be a fine activity that could be recommended as well. With roots in traditions we could see it as an activity that is modern and being carried out in the pursuit of sustainable action in the face of present day global challenges. We can bring about an awareness of value transmission through the use of design. This would require high motivation. However, he expressed doubt if this could indeed be achieved and he ended with a wonderful quote about water.

Shri Jogi Panghal, spoke about his long experience in three broad streams that would be of relevance to the topic at hand. Firstly he spoke about his experience in the Practice of Design with a special focus on the tribal areas of India. Secondly he spoke about his experience in Design Education across a number of schools in India and overseas and lastly he spoke about his body of work in Design Research which was unique and through which he was able to trace the evolution of design thought for producing value through the creation of form, function and utility. He spoke of the need for collaborative work through the encouragement of team work. He spoke of the development of Green Strategies and the exploration of life cycle studies for sustainability and to loo at applications of fair trade in our dealings with crafts community. He proposed the need for ethnographic studies to be taken up by KSID and called for the expansion of its reach to areas such as experience design vs object design, He spoke of the approach of co-creation as opposed to the designer labels and championed the idea of services as a means of dematerializing design action. In his visual presentation he spelt out a check list of actionable items for KSID and established another checklist of points that showed the context in which the KSID would need to operate ( visual presentation Appendix 6). His agenda for KSID included the following points:
1. identify – research and document Kerala resources and sensibilities
2. design practice – create new knowledge through positive action on design opportunities
3. education – integrated study of design, management and entrepreneurship
4. outreach and training - possibilities to be explored
5. network - with other schools and universities and collaborate to create value
6. produce - much new knowledge, publish and share freely

KSID vision could focus on research, education, collaboration, practice and advocacy.

Prof Sangita Shroff, spoke briefly about the areas of focus that KSID could look at in the initial years of its establishment. She commented on the opening remarks by Prof Prabhat Pathak and stated that the KSID should move from the rooted feudal structures towards a secular school for design and action on Kerala. She listed the various statistics about Kerala and drew the attention to the special qualities that needed to be kept in focus. It was a small state with high level of educational achievement and a stable population. The wellness industry, the entertainment industry and the sports achievements all suggest that Kerala could build products to enhance the achievements that it already has in these sectors. She also proposed that students could be offered an earn while you learn scheme to encourage entry from the disadvantaged sections of the society. However the whole premise would be based on the first task of mapping Kerala and its resources in a visual format that can be shared to build the action programmes that would follow.

Shri K B Jinnan, decried the sterile form of education that was being offered by main stream design schools that was based on the Bauhaus model of design foundation. He claimed that this affected the natural aesthetic sensibilities of the regional student and gave them homogenized aesthetic that was neither suitable nor appropriate for local action and local cultural development. He proposed that the KSID should be primarily be seen as a crafts development school and not as a generic design school for Kerala.

Shri Jayagopal, showed his architecture projects to the conference at the invitation of the Director, KSID. He has carried out a number of works in the tradition of the great architect and his guru, the late Shri Laurie Baker. He showed examples of many projects done using crafts and local traditional building systems and he presentation was followed by a brief discussion.

Image05: Day two: Session three


Day 2
Session 3: Vision: Kerala Aspirations
Moderator: Shri Ashoke Chatterjee
Rapporteur: Shri Jogi panghal

Panelists
Shri Prakash Murthy
Dr Sunny George
Prof. Vinod Krishnan

Shri Prakash Murthy offered a checklist of actions that the KSID could take forward on an urgent basis. He stressed that the pride of the craftsmen was an issue that had to be addressed since many development initiatives have eroded that pride and it needs to be re-instilled in the social fabric of Kerala so that the youth would take up fresh initiatives in the crafts sector with design as a driver.

Prof. Vinod Krishnan raised the issue once again as to whether the KSID should focus on Crafts or on Design as its primary activity. He suggested that the Kerala Planning Board may need to take a call on this matter and issue a clarification so that the further planning could move forward in a determined manner. He proposed that the KSID could be partnered with a leading institute of repute that could help incubate its activities in the early stages of development. He stressed that there is a need for need assessment in Kerala and he endorsed the views expressed earlier for a need survey in Kerala today. He reiterated that KSID could start with a mapping of the various design opportunities that exist and based on this concretize a plan for a design school in Kerala.

Shri Ashoke Chatterjee commented from the Chair that that design could be carried out with crafts in focus and that incubation was a good idea. He called for a vision with an action plan and he called attention to the break between the building and architecture trade and the crafts and called for a renewal of these links through a planned programme of action by the KSID.

Shri T M Cyriac made a visual presentation of the hotel buildings that he had designed for a local developer. He said that the hospitality industry needed good quality furniture and services that were not currently available in Kerala or for that matter in India today. He showed the work that he had outsourced from producers in Bali, Indonesia and these covered stone, glass, wood and metal components and systems that had been executed to specifications produced in his office as well as based on drawings by local artists and master craftsmen. He explained that Bali had perfected the art of giving design and production services at a reasonable cost and at good quality using a very reliable supply etnic that made his work easy. He said that Bail offered a number of ready solutions that could be customized for local appiications with ease. He specifically commented that it was easy to get a new design prototyped and fabricated through the Bali producers. This is the impact of globalization.

In the discussions that followed many issues of globalization and cultural expression were discussed. Shri Jogi Panghal mentioned that Shri Singhal in Jaipur offered similar services to international architects using the Rajasthan crafts skills and contacts. Shri Ashoke Chatterjee added that he had seen a traditional expression done in the Carribean that was sourced from Bali. The discussion touched upon globalization, business excellence, competition and the role of crafts in the future and how KSID could take a cue for all that was happening around us today. Prof Sangita Shroff mentioned that crafts sensibilities need to be introduced from the school level itself and offered the example of the Krishmnamurthy Foundation schools that took this training and exposure very seriously for their students. Those who get such and exposure go on in life to many different occupations but they are all sensitive to art and culture and this majkes a huge difference to their professional lives and brings quality to all their activities. Shri Ashoke Chatterjee suggested that the infrastructure of the ITI’s could be a source for new opportunities for such high quality business training of artisans. He proposed the use of tools to reduce drudgery and offered a few examples of their successful use in some major projects involving stone, stained glass and other materials. Prof Sudhakar Reddy suggested that functional and utility crafts could be an area of focus. Shri Ashoke Chatterjee warned that excessive dependence on exports may harm the crafts due to rapid change in their demand structure and suggested that local markets as an alternative that could be developed.

Image06: Day two: Session four


Prof Vinod Krishnan came forward and gave a summary of the proceedings in Malayalam for the benefit of the participants from the local NGO sector.

Shri Ashoke Chatterjee summarized the comments and proposals from the preceding three sessions in a list of 32 specific suggestions and comments and he called for these points to be taken forward in the group workshop sessions that would follow after the groups reassembled. The groups were divided into two teams, one to look at the Administrative and Infrastructure issues that had to be addressed and the other group would look at Programmes and Activities that the KSID could take up with the immediate funds available with it and at its disposal. He listed a number of action points that had come up in all the discussions that had taken place so far.

1. KSID needs a full time Registrar to assist the Director.
2. KSID needs full time Programme officers to manage and handle startup projects as well as field work type projects.
3. KSID Director needs a full time Office assistant.
4. KSID needs a full time Librarian to be able to start the acquisition of book resources in a sustained manner.
5. A one page brief to be developed by the working group to be given to the KSID architects and a procedure that could be implemented urgently.
6. Location of the budgets needed and the development of suitable heads and subheads that could be assigned to specific tasks on a priority basis.
7. Delegation of powers for the use of these budgets by the Director and by other functionaries based on and approved action plan.
8. Documentation of all programmes carried out by the KSID so far needs to be done and these should be packaged so that they can have an impact with users and the State Government and other stakeholders who need to know.
9.Need for marketing expertise at KSID was felt and the Entrepreneurship Development Institute could help in this matter.
10. Mapping Kerala with the use of rich visual mapping techniques is an urgent need.
11. Photography skills could be rapidly developed and shared through the medium of short courses and workshops that are aimed at specific groups.
12. New opportunities could be explored with obvious partners such as the ITI’s, the Weavers Service Centres and look at the needs of sunrise sectors such as the Wellness Industry and the Hospitality sector, Health sector and Sports sector with a focus on National thrust areas.
13. A detailed Action Plan for the immediate period and an extended plan for the first two years.
14. Vision and Mission explained: Vision is a picture of tomorrow : Mission is the roadmap of how to reach that goal.
15. KSID has not shown any real progress since May 2009 meeting and that is not acceptable. State Government need to do more.
16. Commenting on Prof Prabhat Patnaik’s opening address he suggested that KSID should discuss the empowerment of people and the feudal make up of the Kerala. From this base develop a clear brief for the programmes and activities of the KSID.
17. Crafts could be a starting point for KSID activities.
18. Called for a clear articulation of “what does Kerala want?” and “What does Kerala need?’ based on the call made by Prof M P Ranjan in his approach paper.
19. Recalled that Shri Jogi Pangal had raised the same questions and had suggested field surveys as a way to answer some of these.
20. Asks for recommendations for the specific crafts that could be taken forward by KSID.
21. Asks for an active contribution from the KSID Board for directions forward from this event.
22. Stressed to get activities started even if the building and campus may take some more time.
23. Need top explore the suggestions of having an MOU with NID and IICD at an early stage.
24. Explore the relationship between designers and craftspersons and build strong linkages in the discussions ahead.
25. Need to develop mutual respect between designers and craftsmen.
26. Quality – What is it? The need for clear benchmarks for KSID to follow.
27. Bibliographies of all crafts documentations done by NID, IICD and NIFT could be collected by the KSID as a starting point for their own research initiatives.
28. List of key books for KSID own resource centre may be developed and the suggested ones immediately were tha Handmade in India, Bamboo & Cane Crafts, Stone Crafts of India etc.
29. Invite KSID and Crafts Council of India to conduct an economic survey of the Kerala crafts sector.
30. Recalled suggestion by Shri Jogi Panghal that vision and mission of KSID must be value based and called for the development of a list of values that could guide the further proceedings.
31. The question of wheteher KSID will be a Design School may be deferred for the future discussion while direct action plans are drawn up today.
32. Sugggested the formation of two breakout groups that could discuss these issues in depth and prepare recommendations for the KSID management to take up later.

In the discussions that followed Shri Jogi Panghal stressed that the visual mapping project may be taken up as a priority area. Prof M P Ranjan called for a multi disciplinary approach and said that besides designers the use of anthropologists and ethnographers may also be considered but work must be in a design mode of finding new opportunities rather than just collecting facts.

Prof M P Ranjan stressed the need for spreading design knowledge specifically in Kerala by the use of the local language in both schools as well as at the college levels as an activity for the KSID to take up that would bring it visibility for its intellectual contributions and a better understanding of the complex subject that is much needed in India today. Kerala and KSID could take leadership by producing some popular design books that explain the subject in the local language as a co-branded product or an KSID imprint in cooperation with the publishers as well ast the authors of the selected works. He specifically recommended two books listed below for consideration.
1. Design and Environment by Prof Kumar Vyas, National Institute of Design, Ahmedabad 2009
2. Design: A very Short Introduction, by Prof John Heskett, Oxford University Press – India Edition, New Delhi, 2007

Image07: Day two: Session five


Working Groups Formed
1. Administrative and Infrastructure needs of KSID
2. Programmes and Activities for KSID

Working groups assembled in two parts of the conference room and over two sessions worked our=t a checklist of recommendations that were captured on chart paper diagrams and these were presented to the plenary session in the presence of Prof Prabhat Patnaik. Base on these discussions the following recommendations emerged.

1. Administrative and Infrastructure needs of KSID
– to be detailed out and listed here by Shri P T Girish based on the notes from Prof T Y Vinod Krishnan (pictures of chart paper attached)

2. Programmes and Activities for KSID
– to be detailed out and listed here by Shri P T Girish based on presentation by Prof M P Ranjan and Shri Jogi Panghal (Pictures of chart paper used in presentation attached)

Concluding Session
Prof Pratap Patnaik summed up the conference presentations and complimented the delegates for the huge effort that had been put in over the two days at Kovalam. He agreed that the Infrastructure plans and activity plans for the KSID would need to be informed by flexibility in thinking and both the space and faculty planning had scope for innovation. He agreed that flexibility was important for a design institute and that all design institutes must be open to new ideas. He agreed that the KSID had started out as an Institute for design and the crafts sector could well be one of its major areas of focus in the early years. The intentions of the KSID have been articulated in the MOA based on which it was registered but the Government of Kerala had an open mind and the experts could shape the institute as we moved forward. However he suggested that we should not loose sight of design as a driver for the activities at the KSID.

He opined that KSID may face many hurdles and being in the Government sector may bring in its own constraints but this he felt should not burden the KSID and sometimes the struggle is within ourselves in articulating clearly where we would like to go from here. Frozen structures can only damage the long term viability of any entity and many great institutes tend to loose their vitality after sometime. He urged that the KSID would work in ways to keep this vitality alive for a long time to come and this needs vision and a clarity of mission. He recalled that in the West there are many institutes of excellence that have kept amazing us repeatedly over long periods of time, some over 100 or more years. History of its establishment may have set up some constraints for the KSID but while finance may take some time to respond he did not feel that there were any major constraints that would impede the development of an institute such as the KSID. He felt that there was a need to continue the dialogue with experts as had been done over the past two days and while the Geography in Kerala may be a bit of a constraint with limits set by the hills and the seas the mind need not be limited by these geographic limitations. He suggested that both the Governing Body and an Executive Body or Council could be considered if found necessary for operational reasons and thanked the members for their contributions at the conference and workshop sessions at Kovalam over the past two days.

The above post was drafted based on my notes at the two day conference at Kovalam on 9th and 10th November 2009.

Prof M P Ranjan

Thứ Tư, 8 tháng 7, 2009

Evolution of Design at NID: 50 Years on and still unfolding...

Evolution of Design at NID: Lessons for “Deep Design for India”


Prof M P Ranjan
The Government of India set up the National Institute of Design in 1961 through a stroke of madness or of sheer genius. This was a visionary move far ahead of the norms of the day when science and technology were the ruling deities in the country and many institutions were established across the land. This particular move was aided by the visionary document that was drafted by the Eames couple in 1958, called the India Report and fondly known as the Eames Report. The report called for sober investigation into those values and qualities that Indians hold important to a good life….

Image01: The Eames India Report and the famous quote about the role of design in India and its relevance to the grassroots level.


On the 29th of June 2009 I was invited to speak at the National Institute of Design (NID) Auditorium on the occasion of the World Industrial Design Day. I chose to expand on the personal journey that I have had at NID and in that my own reflections about the evolution of design thought and action at NID. The pdf file that formed the slides for my hour long talk as well as the voice file recorded during the lecture are available for download from this link here as “Evolution of Design.zip” that contains two separate files, a pdf file with all the images and an full length MP3 voice file (38.6 MB zip size) that can be viewed together if downloaded. This event gave me the occasion to reflect on the origins of NID and the early years of the Institute that was modeled like a clinical hospital with concurrent teaching and practice where the faculty and students were involved in handling design projects together and over the years many live and vibrant projects of national importance were addressed and through these the design culture at NID evolved as teaching and learning progressed at the Institute while the market for design services matured in the country.
Download Evolution of Design show and lecture here as a zip file.

Image02: The early years of NID education and practice from 1961 to 1975 saw the development of a campus for design education at Paldi in Ahmedabad and a number of significant projects that were handled by the institute where students and faculty worked closely with international consultants to deliver amazing results of high quality benchmarks in the early years of its existance. Fortuitously the first major project was the Jawaharlal Nehru Memorial Exhibition which brought Charles and Ray Eames and their team back to NID to work with the young team of faculty and students from the first PG course in Visual Communication. Product Design education started soon thereafter and many professional projects were handled by the faculty in those years.


Significant projects from that era were assembled as part of an NID brochure that was prepared in 1998 called the NID Milestones and I used the pictures from that presentation since they were available in an organized manner. However these do not cover all the significant projects that were done by NID over the years since that will be the subject of a huge research project that is still to be done by someone in the days ahead. However this presentation does cover the projects included in the Milestones brochure of 1998 and the images here show the thumbnails of the pictures shown in sequence as they appear on the pdf presentation that I used for the lecture at NID. The early period included many major identities for Indian corporations and shown here are the symbols for Indian Airlines by Benoy Sarkar, State Bank of India by Shekhar Kamat and the Operation Flood for the National Dairy Development Board by Vikas Satwalekar. The caption below each thumbnail picture has the year in front followed by a cryptic description and some identification of the individuals in the picture or the initials of the designers behind the project that is represented here. The voice file would have some further description when each of these were shown on the screen for the audience at my talk.
Download Eames India Report here as a pdf file 359 kb size
Download NID Documantation 1964 to 69 here as a pdf file 25 MB size
Download “NID Milestones 1961 to 1998 from here as a 2.1 MB pdf file.

Image03: The period between 1975 and 1985 saw some significant communication design projects with Ashoke Chatterjee as the Executive Director at NID. The Agri-Expo was perhaps the single largest design projects where the whole school with the exception of the foundation programme was involved in actively for many months in the research, design and execution phase of the massive exhibition project which was a true multi-disciplinary treat for all participants.


NID in those days lived up to the model of a design school as a clinical hospital where all the faculty and students were engaged in live projects inside and outside the classrooms. Pure Industrial Design projects were few and far between since Indian industry did not see the need to innovate in the “license-permit raj” of the day nor did Government have a vision of the potential uses of product design for the social needs of our country. The Jawaja Project that commenced in that period was an exception and Prof Ravi Matthai and Ashoke Chatterjee drew NID and the IIMA into a partnership that went on for many long years to bring the village needs to both the design and the management schools attention. Doordarshan the Indian Television channel got its symbol through a classroom assignment where the offering made by Devashis Bhattacharyaya a student of Visual Communication as part of the class explorations, a real life client inside the classroom and this set the tomne for the decades to follow. My own project where I was the Project Head, that made the Milestones list, was the Manipur Pavilion that was done in 1981 for the State Government of Manipur using the considerable research that we had already done for the Bamboo & Cane Crafts of Northeast India that was a book still in the making. This project won the Gold Medal for the State category at the India International Trade Fair at New Delhi and it brought me some personal recognition too and a place in the NID Design Office in the 10 years to follow. This gave me a vantage point from which to look at all the NID projects as the then Chairman Design Office and along with it came a huge body of experience in managing diverse projects that flowed into the Institute from a variety of sources.

Image04: Two significant events shaped the decade of the 80’s at NID and this was the arrival of the Sir Misha Black Award for Excellence in Design Education that was bestowed on the NID programmes by the Design Council, London through a function at NID when Ashoke Chatterjee was given this honour on behalf of NID and the second was the Award of the First Eames Award to Kamla Devi Chattopadhayay with the award being given to Kamladevi by Ray Eames in the presence of Prof Yash Pal the then NID GC Chairman and Vinay Jha who was the Executive Director from 1985 to 1989. With Vinaj Jha came many industrial design projects and the most significant amongst these was the design of the Electronic Voting Machine for the ECIL and the Election Commission of India besides a surge of new industry contacts and a renewed association with ICSID, the international body for Industrial Design.


Mega projects in Communication and exhibition design continued in those days but a new fresh crop of product design and craft design projects came up through Government contacts as well as efforts to build bridges with the Confederation of Indian Industries (CII) besides active collaboration with a few Indian companies that showed some interest in indigenous design. These were tough years for Indian product design and on an average one project materialized from out of about ten detailed and actively followed up project proposals, a huge body of experience for the faculty concerned but little to show by way of results. However while reflecting on these years in a paper that I wrote in 2001 for the first National Design Summit I called this phase a period of struggle that supported the “blossoming of cactus flowers in a desert”, commenting on what for me was India’s innovation stifling landscape in those pre-liberalisation days.
Download “Cactus Flower” paper and presentation, both in pdf format from here as a 14.1 MB zip file.
Download DesignFolio 7 with a report on two rural crafts and context studies from here as a 2.0 MB pdf file

Image 05: The late 80’s and early 90’s saw the setting up of a formal Publications Programme at NID and many significant exhibition design and industrial design projects were undertaken by NID designers. The area of social communication found special attention with the missions on water, Health and Family Welfare and the Festivals of India brought in more projects such as the My Land My People that traveled to the Soviet Union.


Vikas Satwalekar took over as NID’s Executive Director in 1989 and while many massive exhibition projects were undertaken by NID we also saw a substantial increase in product design and craft design projects coming to the institute and a stable flow of corporate identity projects continued without break. I switched from the Design Office to become the Chairman of NID’s Publications and Resource Centre in 1991 and we were able to launch many new books and establish a design publishing house with strong linkages with the book trade in the country for a limited period but this could not continue due to changes in internal policies. We started the Young Designer series that captured for the first time NID student projects within the covers of an annual publication that continues to date. The Milestones brochure missed all the craft design projects in textiles and handicrafts that continued all through these decades almost as if these were all flying under the radar of both internal as well as external attention. Also missed were the hundreds of corporate logos and other graphic design assignments that were perhaps too numerous to be seen as major landmarks in the NID design journey through the decades. The Bamboo book (Bamboo & Cane Crafts of Northeast India) which was published in 1986 lay dormant for many years till the UNDP came to NID in 1998 asking us for a vision report for the development of the bamboo sector in India, a project that was assigned to me which spelt the end of a long drought in the flow of funds for design in the bamboo sector, at least from the NID perspective.
Download UNDP vision report here as a 1.5 MB pdf file

Image06: The last of the Milestone entries from 1995-98 are followed by my own articulation of the bamboo story at NID which I used to summarise the insights from the many years of watching design thought and action unfold before my eyes as an observer and a keen participant in the evolution of design at NID. Significant bamboo projects shown are the bamboo house of 1969-70, the Manipur project 1981, Tripura bamboo collection of 1986 and the Bamboo Boards & Beyond 2000-01.


What was significant about the evolution of design at NID was in my view an unfolding of many convictions about the nature of design and the fact and realisation that neither the Government which continued to fund NID nor industry that had intermittent engagements with the institute had any real clue about the deeper value of the design offerings that were coming out of this very small institution located in one corner of the country, in far away Ahmedabad. Our graduates were making their mark in a number of sectors with graphic design being the most visible of professions but in a number of other sectors our graduates were climbing up to be recognized as leaders in their own creative fields such as animation, television, advertising and in the industrial design areas in textiles, engineering goods, consumer goods and most of all in the crafts sector all over India. Many of our graduates had set up their own business ventures that were doing significant work in crafts and textiles – retail and exports, furniture manufacture and interior, design consulting in graphic design as well as a small number in the area of product and industrial design. However during this presentation I had chosen to focus on the lessons from the Bamboo Initiatives at NID in which I was closely involved along with a number of faculty colleagues as well as a very large number of students whom we were able to provide sponsorship that covered materials, travel and in some cases stipend for diploma projects which have been reported as part of our Centre for Bamboo Initiatives reporting earlier on this blog.

CFBI-NID link on this blog
Download CD ROM “Bamboo Board & Beyond” as a 550 MB zip file here.
Download CD ROM “Beyond Grassroots” as a 560 MB zip file here.

Image07: Highlights of numerous bamboo and design projects from 1998 through to date along with the insights about the evolution of design and from these on to an understanding of the nature of design as we know it today. I call this journey the discovery of deep design at NID and look forward to the next 50 years of research and discovery.


While working with bamboo and with people at both ends, at NID and in the field, the linkages between design offerings and its effect on the people become visible quite slowly, just as a seed that germinates in a fertile climate may lie dormant for many years in a hostile environment, it so with design which needs a favorable climate in which it can grow and take root so that the benefits can flow to the people for whom it is being carried out in the first place. A number of insights were gained from the early design efforts which paved the way for new offerings and changes in our strategy that called for a shift from product focus to people focus in the field and through this the creation of a number of new institutions that could provide sustained supports that can help establish the deep value that the design efforts attempted to provide. The Iceberg Factor and the What is Design? Slides seen in the image above deal with the hidden dimensions of all complex design offerings and the need for extensive exploration and nurture as a core value of the design process which are not visible till the process has developed to a more mature level. This is a perennial dilemma in design support since we are face to face with a chicken and egg situation where supports are only forthcoming when some demonstration is made and demonstration is only possible when some faith is reposed in the design offering and it is given visionary support for the explorations and the maturation to take place. Will the next 50 years be better for design in India? Will we have a Ministry for Design that understands thus dilemma and provide the necessary supports to make Deep Design flourish and provide the much needed solutions that address the real quality of life issues that Charles and Ray Eames had talked about in their India report of 1958? Only time will tell.
Download Evolution of Design show and lecture here as a zip file.

Prof M P Ranjan

Thứ Năm, 7 tháng 5, 2009

NID at Crossroads: Leadership Lost and Regained

NID at Crossroads: Leadership Lost and Regained

Design for India: Prof M P Ranjan
The National Institute of Design (NID) was conceived 50 years ago through the Eames India Report (1958) that was commissioned by the then Prime Minister of India, Pandit Jawaharlal Nehru. We are once again at a crossroad having inducted a new Director at NID, this time from the ranks of the NID Faculty, and it is time to introspect and try and regain leadership in a nation that is in the midst of rapid change. There is new hope that the Director, Professor Pradyumna Vyas will be able to open new initiatives as well as cement all the valuable traditions that were rudely disrupted through the number game which came at the cost of both content and quality. Design needs to grow its footprint in India but this has to be done in the spirit of Eames and not at any cost. The challenges are huge and this got me thinking and my offering was a list of 50 agenda points that could be the subject of open discussion, debate and rapid action in the days ahead. I shared this list with my faculty colleagues at NID and with the Directors’ call to our alumni and the design professionals in India through his mail to the DesignIndia list on yahoogroups we have set the stage for a sharing of ideas and to build consensus for the path forward from here. My list is quoted below as a container that needs to filled and fleshed out in detail in the days ahead.

Image 01: Historic images of NID designed Logos for Indian Corporates at Paldi Campus and Pradyumna Vyas being welcomed as the new Director NID by a faculty from IILM, Gurgaon at an NID Alumni meet in New Delhi last week.


When I look back at the various stages of development of the idea and mission of NID over the past 50 years since the Eames India Report of 1958 (download pdf file 359 kb) I believe we have reached a crossroad and need to make active choices at this stage for which a deep application of mind is called for and this task cannot be left to the Government of India (DIPP) and the Governing Council of NID for it is not their role nor would they be adequate to this task if it did not have the full involvement of the Indian design community, the NID Alumni and the NID community. I recall the many stages of crisis at NID through its history, some of which I have outlined in my blog post on the past Executive Directors and Directors at the Institute. (blog post link) Each stage however saw focused intellectual action that resulted in a small report that helped guide the actions of the Institute, its Faculty and its Students. The early years of NID are known through the published
64-69 Report Documentation NID 1964 – 1969 which has been available for some time as a pdf file (link pdf file 25 mb) which must have been based on an internal report prepared by Gira and Gautam with Kumar Vyas titled report 63-69 that has now become available to all of us (pdf file 112 kb) after being kept a closely guarded secret for some unknown reason all these years. The first significant institution building offering was by Gautam and Gira Sarabhai who gave us the NID Structure Culture Document (download pdf file 360 kb) as a basis for sophisticated behavior and Institution building norms that guided the difficult period when Vice Admiral Soman left NID while raising many challenges for the NID Management and the Government of India. This was followed by the Thaper Committee Report (download pdf file 780 kb) that was led by Romesh Thaper and brought in change at NID with the arrival of Ashoke Chatterjee as the Execitive Director in 1975. The next intellectual significant offering was in 1979 with the drafting of the UNIDO-ICSID Ahmedabad Declaration and the Major Recommendations (download pdf file 11.1 mb) followed by the first of a series of Forward Plans (copies not available) instituted by Ashoke Chatterjee with Faculty involvement. AC’s influence continued well into the period when Vinay Jha came to NID and long after with Vikas Satwalekar at the helm. In 1989 we got the Dr Kamla Chowdhry committee report that spelt out the action plans with mission and goals in their “Future Planning and Forward Plans” report (download pdf file 5.5 mb). There are many internal reports that are still unpublished like the minutes of the fifty plus Faculty Forum meetings that are still confidential in the age of RTI and transparency of good governance. I hope this will change and those discussions too will be open to public gaze at some time soon particularly since we need to bring our alumni into the Governing Council and into the India Design Council, both of which need to have the wisdom of our design practitioners and its internal faculty and student body to guide the future actions in the days ahead.

Image 02: Jayant L Naik with his picture of the “Dandilion” or “Silk Cotton” seed that he gifted to me in memory of our joint concept proposal for the Eames India Award Trophy that was being discussed in the late 80’s. In our concept, design offerings for India in the Eames spirit were like these seeds that are created with deep intentions of reproduction and growth and then set loose to be germinated through nature’s processes at a specific location at a suitable and fertile place and time to produce long lasting value for the earth and its species. Think about this view of design…


I have been thinking about this “Seed” metaphor for Design for India ever since I came in touch with John Chris Jones’ book “Design Methods: Seeds of Human Futures” way back in the 70’s. Over the years I have realized that “Design” is indeed like a seed that needs to be carefully nurtured and cultivated before it yields value, real perennial value, which is why I prefer to use an agri-horticultural metaphor for design as opposed to an business-industrial metaphor of speed and strategy which is usually bandied about. Here below, I present the first list of 50 suggested action areas for NID in the changed context of Indian design landscape and invite NID alumni and the Indian design professionals to contribute to shaping the NID of the future. The call is for suggestions and discussions for the course of action to be initiated and followed so that in our eagerness to change and grow we do not throw out the baby with the bathwater! This list is not categorized nor is it prioritized and I invite our stakeholders and well-wishers to contribute to help streamline its acceptance and implementation with some degree of success.

Quote: List of 50 suggestions given to Chairman Education at NID and to the Director NID for their consideration and appropriate action in the days ahead.

Design for India – Leadership Lost & Regained


Wish List NID 2010 - 2012

Prof. M P Ranjan
National Institute of Design


001. Faculty Recruitment Multiplier Programme (for all design schools).
Urgently restructure Faculty Development Programme and make it National Focussed, outward looking and better structured to meet larger goals of national importance
002. FDC Revamp – Programmes + Infrastructure at Gandhinagar.
To achieve this use Gandhinagar campus as a platform for launch of this new programme
003. Faculty Training – New Centre & Programmes.
Build linkages worldwide for design trainers who can help faculty development and research support programmes for existing faculty.
004. Adjunct Faculty & Visiting Faculty – Contact / Exposure.
Expand faculty base in a systematic and sustained manner by signing MOU’s with Adjunct Faculty and Visiting Faculty at an Institutional level and monitor their contributions.
005. Faculty Publication – Education / Academic – Evaluation Criteria – Publish Courses.
Initiate faculty-publishing platform and include this in the faculty evaluation programme
006. Gandhinagar Campus – Modular Structure – Abandon Current Plans.
Stop all further construction at Gandhinagar based on old plans since they do not work and have proved to be poorly conceived. Fast track the redesign of a modular building based on NID Paldi campus that is tried and tested format for a design school. Change architects if necessary.
007. Document NID Education – Foundation + Others.
Initiate immediate documentation of all NID education programmes and get a team in place to carry this out and all faculty shall contribute each of their courses so that at the end of two years all courses are published in a basic form and in another two years all courses are covered in a revised and more detailed format.
008. Website & Intranet Revamp.
Complete revamp of website administration and put together a competent team with faculty committees to manage web content and make policies to make it happen.
009. Faculty Status Review – parity with IIM / IIT.
Initiate dialogue with Government and Governing Council for a review of Faculty status in the country on par with IIT and IIM.
010. KMC Document Archive in PDF + Share.
Initiate the process of converting all NID craft documents, diploma documents and project documents into pdf format along with policies to make them available on the web in a Creative Commons and Open Source format.
011. KMC Prototype Restore (Pompidou Centre).
Initiate process of research and assessment to restore all prototypes in the KMC collection with the assistance of experts and inside research teams.
012. KMC Books Multi Copy List / Multi Centre.
Prepare a list of critical books for design education and initiate processes for getting multiple copies or for local print editions that can make these critical resources available freely inside India to support the spread of design education in India.
013. NID Design Workshop Revamp – 21st Century WS.
Plan and identify a range of machines and hand tools that are available today to build and operate a high quality model building workshop suitable for a world class design school of the 21st century.
014. Design Workshop + Craftsmen Integration.
Initiate processes that will bring high quality craftsmen to the NID studios either full time or part time to support education at the Institute.
015. Faculty Incubation + Liberalisation.
Liberalise norms for faculty consulting and unshackle NID faculty after 50 years of restrictive controls that have proved to be counter productive and build a platform for the incubation of many new initiatives in a design rich environment where teachers and students can build the industry of the future.
016. KMC Photo Archive Digitise & Share.
Strengthen systems and supports in the KMC and NID Photo Department and liberalise the access and use of NID archives and provide digital access to all NID resources since they are a product of public funding.
017. KMC Diploma Projects Digitise & Share.
Initiate methods to collect all future diploma and craft documents in digital format with some uniform guidelines for sharing these as and when they are ready and can be made available for public review and use.
018. Course Documentation and Digital Archive.
Initiate processes for the production and sharing of all course documentations so that these become the defacto standard for teaching across the country and encourage other schools to do so themselves.
019. Curriculum Review & Publication.
Commission systematic review of all courses and curriculum and publish findings and other products
020. National Design Leadership Programme.
Initiate public participation in design action at the local level to build Design Cities of the future
021. NID Alumni in NID GC and IDC.
Advocate the inclusion of NID Alumni on NID Governing Council as well as National Bodies such as India Design Council.
022. Design Thinkers Forum: Cross Institutional Body.
Create a National Think Tank for Design Issues across all Institutes for Academic as well as Professional excellence.
023. Localised Curriculum for Regional Design Schools.
Identify and Build local agendas for local action in Regional Design Centres and Schools.
024. Sector Focused Institutes (IICD & BCDI Models).
Sector specific feasibility studies for new Design Institutes to be undertaken with specific parent Ministries to ensure decentralized funding and nurturing of each sector in design need.
025. Migrate out of DIPP towards Other Ministries (Multiply)
NID is too dependent on DIPP, which has shown limited vision for Design use in India. Other Ministries to be tapped for expanding the user base for design with financial supports from each such Ministry.
026. Develop Design Agenda for Lok Sabha Constituencies.
Design for public good to be explored in cooperation with Lok Sabha MP in each constituency using the discretionary funds available with each MP.
027. Design Library for Schools x 10,000 by 2010.
(Rs 100 crores value – Digitise and deliver in Rs. 1 crore). Build resources for school level action in design education and projects of local relevance.
028. Clean NID Administration – Transparent and Efficient by 2010.
Bring Transparency to all NID Administrative and Accounts actions and make all Administrators accountable and effective with supports and training.
029. Revive Consultative Processes at NID – Document and Share.
NID has a unique tradition of Consultative Processes, which needs to be revitalized and made more visible through Documentation and Public Sharing.
030. Discipline Specific Publications – Multiply.
Design deals with huge variety and this calls for decentralized Publication Programme at the Discipline Level to reach partner agencies in each sector.
031. FAB Lab / Model Lab / Innovation Lab - Multiply.
NID facilities for prototyping and model making have been decimated and are outdated. These need to made best of class and replicated at each centre with education programmes.
032. Alumni Association and Corpus Fund (Alumni Corpus).
Partnership with NID Alumni to be revived with active moves from NID towards the building of linkages and a corpus fund for activities.
033. Industry Association for Design Partnership (CII ++ / Industry Corpus).
Partnership with Indian large, medium and small industries to be revived with active moves from NID towards the building of linkages and a corpus fund for activities with support from appropriate Ministries.
034. 10,000 School Contact Programme – Teacher Registry Online).
Use internet access and build an active school contact programme by offering curriculum and training supports online to a large number of schools – target 10,000 by 2012.
035. T1 Internet for all Users at NID and Web 2.0 Standards for Communication.
Build high quality Internet platform for NID teachers and students for design research and action and use this platform for other value rich activities.
036. Full Transparent Accounts – Full Disclosure Norms.
Adopt new policies for Full Transparency in all Administrative activities and Accounts and build on the RTI principles adopted by Government of India and go further like Infosys.
037. Copy-Left Movement for all Student Projects – Share & Promote.
Participate in Open Source Movement by making all NID student and Faculty Research accessible to all sectors of our society.
038. Co-Create / Co-Incubate / Collaborate – Outreach Policies.
Develop and institute Outreach Policies that encourage and incubate innovative action in hundreds of initiatives across numerous sectors.
039. 230 Sector Survey & Monitor Design Opportunities.
Initiate series of Brainstorming and interaction platforms that can help build a massive Design Opportunity database, which can be categorized, prioritized and action programmed in cooperation with stakeholders.
040. 230 Sector Partner Agencies with Shared Strategies.
Active participation programmes with Partner agencies across 230 sectors of our economy
041. Rooster of Visiting Faculty & Active Contact Programme.
Database of Design Teachers for NID and other schools with focus on their interests and capabilities and the qualifications may be as a backdrop. Encourage documentation of a portfolio of course work and access of these online.
042. Faculty Resource Mapping.
Continue the effort with NID Fulltime faculty and build an archive of interests and capabilities and not just listing of qualifications. Encourage growth and maturation through participation in training and conferences etc.
043. Research Agenda Mapping for Design Action.
Identify and map out areas of priority and need as well as sources of funding for each such area.
044. Sector Specific Strategies & Partnerships.
Sector specific think tank sessions to draw up lists of active partner agencies, individuals and activities that can be sustained by NID Faculty in small buddy teams with common interests.
045. Ministry Specific Budget claims and Action programmes.
Action plans for each Ministry to be managed by active contact with the specific Ministry and an identified champion from within NID Faculty.
046. Policy Level Involvement of NID Faculty.
Encourage NID Faculty to be outspoken on areas of National Policy and support their research in these areas of declared interest to achieve national visibility and credibility through their sustained work.
047. NID Faculty on Planning Commission.
Policy Level involvement to be extended to being included in the Planning Processes at the level of the Planning Commission in a number of sectors where NID faculty have real expertise.
048. Faculty Forum: Discuss / Dialogue / Debate – Document & Share.
Policy shift from being secretive to being open especially in the think tank sessions within the Faculty Forum which should once again become a platform for dialogue, discussion and debate on matters of Institutional action and this should be shared as a source of inspiration for students and other agencies.
049. Design Opportunity Mapping of 230 Sectors & Ministries: Brainstorm / Document / Publish / Advocate.
Build a massive database of National and Regional sector and category specific design opportunities as imagined by NID Faculty and Students and Publish the same a san agenda for action by the National and Regional leaders and politicians. These can be revisited in some chosen frequency, say once every five years, or before each round of National and Regional elections.
050. Celebrate 50 Years of the Eames India Report and 100th Birth year of Charles Eames from 2009 to end of 2010 – Bring 20 great designers and conduct electives with Ford Foundation and Rockefeller Foundation support. Rope in Government of India and CII if needed
Revisit the spirit of Eames Report and do what the Founding Fathers of NID did in the first decade by bringing in the best designers from India and overseas back to our campuses and get students and faculty to use this exchange to build new capabilities and share these in a major celebratory exhibition at the end of the programme and do this through the web as well.
More to come…
UnQuote.

Design for India: Prof M P Ranjan

Thứ Năm, 23 tháng 4, 2009

Directors at NID: A Time to Reflect

Directors at NID: A Time to Reflect



Design for India: Prof. M P Ranjan

The stainless steel name boards in the picture below as seen outside the Directors office at NID were installed by Dr Darlie O Koshy just before he took premature relief from the post of Director NID in October 2008. This however does not tell the whole story of the Chief Executive positions at the National Institute of Design. The history of NID is yet to be written and the history of design in India too would be intricately intertwined with the actions and roles of the various persons who have played a leadership role at NID, particularly in the position of its CEO, which has had various nomenclatures at different points of time. With the announcement last week of the next incumbent to the post of Director NID, Prof Pradyumna Vyas, we get a chance to reflect on this particular position and to look back at the individuals who have played a role in this particular office at NID over the years.

Image 01: Stainless steel nameplates to celebrate the various persons who had occupied the position of Director NID over the years.
However the inlaid comments show that the actual nomenclature used was that of Executive Director till 2006 when it was changed during Dr Koshy’s second term to that of Director NID for which there has been no real explanation so far from anybody. The names and designations in between the plates are those of individuals who have held charge in the gap between two formally appointed Executive Directors which happened in 1972 and in 2008, both due to an unplanned transition in each case.


However, the NID did not start with its organization being headed by one Executive Director. According to the organization chart that was published in the NID Documentation1964 to 1969 (download the 24 mb pdf file here about the early history of NID) the institute was managed by a Directing Board which was later substituted by an Internal Management Board, both of which were headed by Gira Sarabhai while Gautam Sarabhai held the position of the founding Chairman of the Governing Council of NID. In 1970 they brought in Vice-Admiral Soman as the first Executive Director of NID with the intention of helping the faculty to ease the interface with the Ministry of Industries and the Government of India in order to obtain funds and to manage the general accounts and administration of the Institute. This did not work out as envisaged and there was a falling out of severe proportions and the first Executive Director, a distinguished Ex-Serviceman, was sacked by the Governing Council and all hell broke loose in the media and NID entered its first era of severe crisis of management.

Image 02: Organisation structure of NID before the induction of Vice Admiral Soman to the post of Executive Director at NID and Gira and Gautam Sarabhai with the Eames Office team at NID in 1964. The Directing Board was constituted to include the Heads of Industrial Design, Communication Design, Studios and Workshops, Architecture and the Secretary (Finance and Administration) and Chaired by Gira Sarabhai.


Prof Kumar Vyas and Dashrat Patel were both members of the Directing Board and later on the Internal Management Board, each representing the two major faculties, Industrial Design and Communication Design, respectively. I was a student at NID at that time and we too took sides in the grand battle lines that was drawn up between the ideological design teachers and students on the one side and the then NID Administration on the other trying to control and dictate how design education should be carried out. Vice Admiral Soman was a distinguished public figure but he was also quite unsuitable for the role that he took at NID and his departure from the institute and the controversy that followed left a long period of turmoil at NID after a decade of amazing developments that saw hundreds of great international designers making contributions to the shaping of a unique institution at Ahmedabad.

Image 03: Charles and Ray Eames camped at NID with the Eames Office team in 1964 to work on the Nehru Exhibition and this project was a major training ground for the first faculty at NID.


A list of these international design experts is available at the back pages of the NID Documentation 1964-69. Gautam Sarabhai produced an immaculate document that captured the spirit of NID culture and shared it with all of us students and the faculty in a series of meetings. The document, fondly called the “Structure Culture Document” has returned time and again in the hands of students and faculty whenever administrative problems came to a head at NID. Design was not understood by many and design education was an even bigger mystery for most administrators and Government babus, quite unlike the fairly comprehensible and stable systems that seemed to be present in medicine, technical and management education of the day.

Image 04: Governor of Gujarat, Sriman Narayan being hosted by Gautam Sarabhai at NID studios in 1972 and below Vice Admiral Soman guides distinguished visitors through the NID workshops.


Prof. Kumar Vyas was made the Head of the Internal Executive Committee that managed the affairs of NID from 1972 and 1975 during which time the affairs of the Institute were subjected to much scrutiny by a number of committees appointed by the Government of India to address the acquisitions of the outgoing Executive Director and in this period Gautam and Gira Sarabhai withdrew from the active management of the NID affairs leaving a bit of a power vacuum at the top of the NID management structure. The Wanchoo Commission Report of 1973 and then the Thaper Committee Report of 1974 – 75 gave a clean chit to the Sarabhais while they called for the creation of systems for the management of creative educational activities at NID. Romesh Thaper was instrumental for bringing in Ashoke Chatterjee as the next Executive Director of NID and he joined the Institute in mid 1975. Prof Kumar Vyas returned to being Head of Industrial Design Faculty. In the meantime my own relationship with the Institute was strained since I had joined the Faculty in early 1973 and had signed a bond to serve the Institute for a period of five years in return for the opportunity to travel to Chile, USA and UK as part of the Nehru Exhibition team in January 1973. However in the political turmoil of the era my services were abruptly terminated in May 1974 and I had to return to Madras to work with my father in his factory making wooden toys. Prof Kumar Vyas did not have an easy time at the top due to the constant fire fighting that needed to be done internally and the public reviews that were being conducted by various committees appointed by the Government of India. I was in constant contact with him through my mails from Madras asking NID to take me back as a faculty member and my appeal was forwarded to the then Chairman of Governing Council, Pupul Jayakar. Ashoke Chatterjee eventually invited me to come back to NID in mid 1976 to rejoin the faculty since I had by then made numerous representations to the Institute for a review of my case, and for me this being banished from NID was a blessing in disguise since I had a wonderful opportunity to work full time in a small scale industry and help transform it in a couple of years and in the process build a great deal of self confidence from this deep exposure to the real world of business and design. The story of my explorations with Rockytoys in Madras between 1974 and 1976 which was my period of being away from NID has been on this blog for some time now at these links below:
Rockytoys revisited blog post
Design for Small Scale Inductry: Some Reflections

Image 05: Ashoke Chatterjee with Romesh Thaper and a number of distinguished Governing Council members meeting senior faculty at a display of NID work in the show room and Aquarium area.


Ashoke Chatterjee (AC) came to Madras to meet me soon after he had settled himself in the hot seat at NID as the second Executive Director of an Institute in crisis. My letters for justice to the Chairman Governing Council had landed on his table and this visit besides other tasks was to check out what I had been up to in the year and a half that I had been away from NID. What he saw there at my fathers’ factory and the Rockytoys shop must have comforted him since I soon received a letter from Prof Kumar Vyas offering me a position at NID as a full time faculty, which I accepted and joined back in June 1976. AC was very fair in his dealings with everyone while he was firm in all his dealings and in doing what he thought was right, a stickler for ethics and values, which many feared since it was a new dimension for them in the bazaar values that prevailed in those days. He was interested in and understood Communication Design and in my view had a bias towards this field while the Industrial Design activity languished since there was no sympathy for this fledgling activity and industry in India did not seem to understand it either, need it or want it at all, at least in the form that we were offering it at NID. As a result much investments were made in communications design and designers at NID while the ID chaps bashed on at a lower echelon in the order of things at NID. Ravi Matthai emerged as a major mentor in this period and the Jawaja project.

Image 06: Ashoke Chatterjee and young NID faculty and students welcome Charles Eames on his last visit to NID in 1978.


The Rajasthan Family Welfare & Health project; the Water Mission Projects and the Agri Expo were examples of development action that AC supported and nurtured in his long tenure at NID as its ED from 1975 till 1985. Industrial design being left largely alone discovered other avenues of relevance and many of these were in the development and the crafts sectors in India and with opportunities in rural India, which was not being addressed by the communication design group. Under AC’s leadership NID conducted the remarkable UNIDO-ICSID Conference on Design for Development in 1979 and also won him the Sir Misha Black Award for excellence in Design Education at NID. In this period NID also won recognition at the ICSID-Phillips Award for excellence in Design for Development, a golden period for NID. (download the Ahmedabad Declaration as a pdf file and the Major Recommendations here). During this period NID also got massive financial support from the UNDP to upgrade equipment and send faculty for training as well as afford to invite a large number of international design consultants to review and strengthen its programmes and activities. However much of the UNDP investment went into the Communication Design areas of Video, Photography and Exhibit Design and I was a vocal critic of this imbalance particularly since there was no investment in the area of computers, which I felt was a critical new area to be explored. A huge number of Corporate Identity projects were handled by the NID faculty and students during this period.

Image 07: Vinay Jha and Prof. Yash Pal, Chairman Governing Council with Ray Eames and Kamaladevi Chattopadhyaya at the Eames Award Ceremony in 1988 on the NID Lawns, now called the Eames Plaza.


The strong bias towards Communication Design changed substantially, though briefly, when Vinay Jha, IAS joined NID for a brief tenure from 1985 to 1989 during which time the linkages with Indian Industry were improved through our sustained contacts with the Confederation of Indian Industries (CII) and the CII-NID partnership took hold. On the international front the ICSID contacts took a fresh turn when Vinay Jha joined the Board at ICSID and forged strong linkages with a number of international schools and design professionals through his involvement on the ICSID Board. I was fortunate to be handling the NID Consultancy Division as the Chairman Design Office from 1981 to 1991, in an acting capacity in the early years and in with a full charge when Vinay Jha took office at NID. Vinay Jha brought in administrative reforms and decentralized decision-making and delegated financial authority to faculty heads and activity chairmen for the first time at NID. We made grand plans to reach design to industry and a number of road shows about design were rolled out to take NID designers and design teachers out of the campus to meet corporate leaders and this was organized through the CII connections. However the economic liberalization of the Indian economy was still in the making and much of this investment fell on deaf ears but few projects did materialize through all the legwork that was done in those days. 4000 proposals that I was personally involved in drafting on behalf of the NID faculty teams as head of consultancy led to the actual landing of about 400 professional projects, small and large, at NID and this was a huge body of experience which is still to be fully analysed and appreciated, hopefully to be documented and published some day. In all these projects the NID Executive Director had a large role in both client interface as well as in providing internal resources and supports. In 1986 Vinay Jha supported my suggestion that the book, “Bamboo & Cane Crafts of Northeast India” could be designed and printed at Bombay which we completed and launched in October that year. I had also repeated my plea that NID review its computer policy and Vinay Jha decided with the help of a Governing Council Committee to use the residual funds from the UNDP grants to set up a Mac and PC Lab at NID, which brought in computers for distributed use into NID in a substantial way for the first time.

Image 08: Vikas Satwalekar as a young faculty in 1972 and later after he stepped down as Executive Director, NID in 2003 (picture uploaded by Vikram was taken at the 2003 Convocation exhibition).


Vikas Satwalekar took over in 1988, first as Acting Director and was later given full charge and for the first time an NID trained designer and a faculty member was at the helm of affairs. The bias towards Communication Design however continued at NID and this time the emphasis was on Exhibition Design and many mega multi-disciplinary projects were taken up by the Institute. In other areas the activities got bogged down in many ways and while education took centre stage with a major curriculum review programme the activities with an intention of establishing quality benchmarks in design education. The areas of research and outreach did not flourish much due to an inward looking attitude and in much effort being expended in solving legacy problems with the labour union activities at NID. Ashoke Chatterjee continued to teach and conduct research at NID, first in a special capacity as Advisor during the term of Vinay Jha and later as a Senior Faculty teaching Design Management and then as a Fellow in Communication Design with a focus on Social Communication. The work done at NID was documented in a two-page poster-folder called NID Milestones in 1998 and it lists the major achievements of NID from 1961 to 1998. (download pdf file NID Milestones here as a 2.1 mb file) A major review of education was conducted during this period and I was involved on a committee that undertook this enormous task, which resulted in the production of an eleven-volume document that was placed in the NID Resource Centre. Each course was described and teachers were asked to present their course to the Curriculum Review Committee as it was called along with work examples and the intention was to articulate course objectives, methods and content as well as assignment level details of the various programmes at NID. The quality benchmarks for each course were expressed in the document so that the teachers, coordinators and students would have adequate information about the courses being offered and could be monitored through the various regulatory channels that existed, namely the Consultative Forum, Discipline Meetings, Faculty Forum and the Course Presentations, all of which were dismantled with the arrival of Dr Darlie O Koshy. With education being the focus of Vikas Satwalekar’s term in office, I too was involved in Institution building tasks that took the NID expertise to other centres of design learning and these can be seen in our contributions to the setting up of the Accessory Design Department at NIFT, New Delhi, the setting up of the Indian Institute of Crafts and Design in Jaipur and later in the setting up of the Bamboo and Cane Development Institute at Agartala which is described at this link below.
New Design Institutes for India: Blog post<>
Lecture of Intellectual History of Design: Blog post

Image 09: A quick search of Dr Koshy on Google images came up with these pictures, which are based on his much cultivated media presence over the eight years at NID.


Dr Darlie O Koshy came into NID in June 2000 and immediately went about making mega plans for the expansion of the student base as well as disciplines that were taught at the Institute. Working on a brief provided by the DIPP and NID Governing Council he started profiling the Institute in the media and called for growth in all activities especially education. Hundreds of activities were initiated in setting up NID Satellites at huge costs in as many as 25 cities each being copiously profiled in the National media and all education programmes too were scaled up and the number game was up and running and the Government seemed to love the show and money poured in from all sides. Two new campuses were hastily initiated and set up but this I believe was unfortunately at the cost of both quality and content. He moved at great speed and it can only be compared to the moves of a “Bull in a China Shop” and whatever came in the way was laid waste and new spaces sprung up where workshops and studios existed before, each with a new name and an unclear but significant promise to be delivered down the line. Huge funds were generated from Government and massive expenses were incurred and it seemed that funds were unlimited and the supply was infinite while accountability was a thing of the past. The number game was truly on and the student numbers were constantly quoted as a justification for the critique of loss of quality that faculty and students and later the alumni joined in the chorus that became a crescendo. There was huge media coverage during this period with the NID Executive Director appearing in the media on a regular basis and the message from the Institute was disseminated through the Design Plus and on the web as a continuation of the Milestones list which can be seen at this link on the NID website. However the Milestones list on the NID website is silent on the period between 1997 and 2000 which set the tone for the Corporate Communications from NID as it was renamed like so many other NID activities, disciplines and departments under the new Executive Director in 2000 onwards. History was being rewritten at NID. The Executive Director was given a second extended term of office in 2005 but soon afterwards the designation was suddenly changed to that of Director NID. The final critique came to a head when the new Gandhinagar Campus started creating numerous logistics crises and the last straw was the problems with the buildings and facilities that made both students and faculty react strongly leading to a review of all plans for the immediate use of the new campus. Dr Darlie O Koshy took premature relief and moved to a new assignment in New Delhi. Akhil Succenna was given temporary charge of Officiating as Director in October 2008 and the Governing Council set up a Search Committee to find a new Director for NID. The process took several months and after a process put up three names to the Government for its final decision.

Image 10: Pradyumna Vyas being welcomed by faculty, students and staff of NID in the presence of Salman Haider, Chairman Governing Council of NID and Mahesh Korvvidi, COO of Design Business Incubator at NID at a community function of samosa and tea on the NID lawns.


We now have a new Director in place with the appointment of Prof Pradyumna Vyas as the second in the new series as Director at NID and eighth in the line of all Heads of Institute if we include all Executive Directors, Acting Directors and the Directors who have presided over the affairs of the Institute at Ahmedabad over the years and this excludes Gira Sarabhai who was the defacto Head of NID in her capacity as Chairman of the Internal Management Board in the early years of NID. There is now a new hope amongst students and faculty and they have been vocal in expressing their hope in looking forward to a period when design will once again be given the importance that is due both within the Institute as well as across India in the 230 sectors in which it is needed today. Prof Pradyumna Vyas had a session with the faculty where he talked about consolidation and the need to put together a comprehensive history of NID to make visible the 50 years of efforts at the Institute and I do hope that this will be something that the country can be proud about. We need our alumni and our former faculty to participate in this effort and if we can use this initiative to also map out the contributions of our alumni and graduates it would provide a platform from which design can be brought to the focused attention of Government and Indian Industry in order to bring it on par with science, technology and management after having languished on the back burner for 50 years since the Eames Report. 50 years on it is a good time to reflect and build the seeds for the future of Design for India.

Notes:
Chairman of Governing Councils at NID
1. Gautam Sarabhai - Oct 1961 to Feb 1974
2. Pupul Jayakar – March 1974 to June 1978
3. B G Verghese – July 1978 to June 1981
4. Shrenik K Lalbhai – July 1981 to June 1984
5. Prof. Yash Pal – July 1984 to June 1990
6. H Y Sharada Prasad – July 1991 to July 1994
7. Hasmukh Shah – August 1994 to June 2005
8. Ajai Dua (IAS) – January 2006 to February 2007
9. Salman Haider – March 2007 to date

References:
1. Charles and Ray Eames, The India Report, Government of India, 1958 (download pdf 359 kb)
2. Gautam Sarabhai, “National Institute of Design: Internal Organisation, Structure and Culture, NID, 1972 (download pdf 357 kb)
3. National Institute of Design, “National Institute of Design Documentation 1964-69, NID, 1970 (download pdf 25 MB)
3. Romesh Thapar, “Report of the Review Committee on the National Institute of Design” NID, February 1974
4. National Institute of Design, “Ahmedabad Declaration on Industrial Design for Development: Major Recommendations for Promotion of Industrial Design for Developemnt”, UNIDO-ICSID INDIA 79, NID, 1979 (download pdf file 11.1 mb)
5. National Institute of Design, “25 Years of Design Service: 1961 to 1986 – The Trainers” A poster of 43 faculty profiles from NID, NID, 1986 (download pdf 490 kb)
6. Kamla Choudhury, Report of the Review Committee on Future Directions and Forward Planning for National Institute of Design, August 30, 1989, NID, 1989
7. Ashoke Chatterjee, R K Bannerjee and Neera Seth, “40 Years of NID” (an unpublished draft manuscript), NID Publications, 1998.
8. National Institute of Design, “NID Milestones: 1961 to 1997”, NID, 1998 (download pdf file 2.1mb)
Design for India: Prof. M P Ranjan
9. Milestones on the NID website ; 1961-1970 ; 1971-1980 ; 1981-1990 ; 1991-1997; 2000-2001 ; 2002-2003 ; 2004-2005; 2006-2007 ; Integrated Design Services 2001-2005 Note these links to NID website are now disfunctional since NID has changed the links or dropped the items from their website.