Hand-Head-Heart: Ethics in Design

Hand-Head-Heart: Ethics in Design : Keynote address at the 4th National Design Convention at Istanbul on 8th October 2009.

Prof M P Ranjan

Prof M P Ranjan has been invited to deliver the keynote lecture at the 4th National Design Convention at Istanbul that is being organized by the Istanbul Technical University, Istanbul, Turkey. This gives us an opportunity to look at the forces that are influencing design today and those that have helped shaped it over the past five to eight decades since the Bauhaus and the Hfg Ulm schools in Germany. My lecture looks at the ethical dimensions in design and I am quoting the abstract of my paper below along with a couple of models that I shall be using to explore these dimensions in my lecture. It is supported by case studies that we had researched for the sustainability posters that we had designed for the World Economic Forum in January this year as well as some of our own work at NID that could illustrate these ethical dimensions as we go forward from here. The various ethical dimensions have been grouped into the three orders of design that had been written about in a previous post on this blog and the list of books from my design bookshelf is also quoted below for immediate reference.

Image01: Title page of the visual presentation titled “Hand-Head-Heart: Ethics in Design”

Abstract:

Keynote lecturer at the 4th National Design Conference between 8th and 9th October 2009 at ITU in Istanbul, Turkey at the invitation of the Department of Industrial Product Design at Istanbul Technical University (ITU) and the conference co-sponsors, Koleksion A.S., Profilo and the ITU.

Our understanding of design has been evolving steadily over the past 100 years and in recent years there has been a rush of new research into a variety of dimensions and Ethics is one the many dimensions that have received research attention. In this paper we look at the various dimensions of design and at current and past definitions to see the contemporary understanding of the subject as we see it today with the aid of models that the author has evolved over several years of reflection and research. We then trace the evolution of design as a natural human activity and restate this history in terms of the major stages of evolution from its origins in the use of fire and tools through the development of mobility, agriculture, symbolic expression, crafts production and on to industrial production and beyond to the information and knowledge products of the day. This sets the stage to ponder about the future of the activity and of the discipline as we see it today.

With the use of a model the expanding vortex of design value and action is discussed with reference to the role of ethics and value orientation at each of the unfolding stages through which we have come to understand and use design over the years. Beginning with the material values of quality and appropriateness we explore the unfolding dimensions of craftsmanship, function, technique, science, economy and aesthetics that has held the attention of design philosophers and artists over the post renaissance period. In the last fifty years our attention has shifted through the work of several design thought leaders to aspects of impact of design on society, communication and semiotics, environment and even on politics and culture with some discussion on each of the major contributors in this ongoing discourse. The further developments that lead to systems thinking and on to the spiritual levels are introduced to place the ethical debate at the centre of the design discourse at each of these levels of engagement.

Some critical case examples are introduced to exemplify the arguments that have been made to establish the various levels of ethical actions that design has discovered and with these the author will argue that design is evolving to a more complex form that will require new kind of integrated design education that is already being experimented with across the world in the face of a series of crisis that we have been facing in industrial, economical, social, and most visibly at the political and ecological levels. These ethical lessons are still diffuse and disconnected in the fabric of design action across the world and we will need to find ways of bringing these to the hand, head and heart of design education if we are to find a new value for design that will help us address the deep crisis that we are facing today.

The full paper addresses the following six questions by expanding on each as we go forward with the discussions that each question entails.
1. What is Design today?
2. How did Design evolve from being a core human activity to become a modern discipline with a significant future?
3. What are the unfolding dimensions and orders of Design that we can call the “Ethical Vortex of Design”?
4. Who are the thought leaders who have anticipated these expanding dimensions of Design particularly from an ethical perspective?
5. Are there some critical cases in this broader filed of Design that could provide clues for our journey forward at each of these ethical nodes towards an “Integrated Design of the Future”?
6. How do we move towards a new Design education that can “Create the Unknowable – the future for all of us”, in an ethical manner and still be in tune with the needs of our times?
~

Image02: Three Orders of Design: Model showing the expanding dimensions of the vortex of design thought and action.

Thought Leaders in Design: List of books that shaped design thinking in India.

Image03: The Ethical Vortex of Design with the Three Orders overlapped showing the placement of design thought leaders from my personal view and reading.

Design Theory related books which I call the “Design Bookshelf”.

1. Bruce Archer, Design Awareness and Planned Creativity in Industry, Office of Design, Trade and Commerce, Ottawa and the Design Council, London, 1974

2. John Chris Jones, Design Methods: Seeds of Human Futures, John Wiley & Sons Ltd, London, 1970

3. John Chris Jones, Designing Designing, Architecture Design and Technology Press, London, 1991

4. Johannes Itten, Design and Form: The Basic Course at the Bauhaus, Thames & Hudson, London, 1963, 1975

5. Josef Albers, Interaction of Color: Revised Edition, Yale University Press, 1971

6. Paul Klee, Pedagogical Sketchbook, Frederick A. Praeger, New York, 1953, 1962

7. Paul Klee, Paul Klee Notebooks Volume 1 The Thinking Eye, Lund Humphries, London, 1969

8. Paul Klee, Paul Klee Notebooks: The Nature of Nature Volume 2, Lund Humphries Pub Ltd, 1992

9. Lazlo Moholy Nagy, The New Vision: Fundamentals of Bauhaus Design. Painting, Sculpture and Architecture, by Laszlo Moholy-Nagy and Daphne M. Hoffmann, Dover Publications, New York, 2005

10. Nigel Whiteley, Design for Society, Reaktion Books Ltd, London, 1993

11. M K Gandhi, Gandhi: 'Hind Swaraj' and Other Writings, in Anthony J. Parel (Ed.), Cambridge University Press, Cambridge, 1997

12. Pierre Teilhard de Chardin, The Phenomenon of Man, Harper and Row, New York, 1965

13. Pierre Teilhard de Chardin, The Future of Man, HarperCollins, New York, 1969

14. Robert Prisig, Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, Bantam, New York, 1984

15. R Buckminster Fuller, Critical Path, St. Martin's Griffin; 2nd edition, New York, 1982

16. Otl Aicher, World as Design, Wiley-VCH, Berlin, 1994

17. Thomas Maldonado, Gui Bonsiepe, Renate Kietzmann et al., eds, “Ulm (1 to 21): Journal of the Hoschule fur Gestaltung”, Hoschule fur Gestaltung, Ulm, 1958 to 1968

18. Tomas Maldonado, Design, Nature, and Revolution: Toward a Critical Ecology, Harper & Row, New York, 1972

19. Gui Bonsiepe, Interface - An Approach to Design, Jan Van Eyck Akademie,Netherlands, 1999

20. Christopher Alexander, Nature of Order, Book 1 – Phenomenon of Life, Book 2 – A Vision of Living World, Book 3 – The Process of Creating Life and Book 4 – The Luminous Ground, The Centre for Environmental Structure Publishing, Berkeley, 2001 to 2004

21. David Pye, The Nature of Design, Studio-Vista, London, 1964

22. David Pye, Nature and Art of Workmanship, Cambium Press; Revised edition, London, 1995

23. Norman Potter, What is a Designer: things, places, messages, Hyphen Press, London, 2002

24. John. Heskett, Industrial Design, Thames & Hudson, London, 1985

25. John. Heskett, Toothpicks and Logos: Design in Everyday Life, Oxford University Press, Oxford, 2002

26. Victor Papanek, Design for the Real World: Human Ecology and Social Change, Pantheon Books, New York, 1971

27. Victor Papanek, The Green Imperative: Natural Design for the Real World, Thames & Hudson, 1995

28. Claude Levi-Strauss, Structural Anthropology, Volume 2, University Of Chicago Press, Chicago, 1983

29. Stafford Beer, Platform for Change: A Message from Stafford Beer, John Wiley & Sons Inc, London, 1975

30. Charles & Ray Eames, Eames Design: The Work of the Office of Charles and Ray Eames, in John Neuhart, Marylin Neuhart and Ray Eames (authors), Abrams, New York, 1994

31. Jiddu Krishnamurthy, Freedom from the Known, HarperOne, New York, 1975

32. Richard Buchanan and Victor Margolin, Discovering Design: Explorations in Design Studies, University Of Chicago Press, Chicago, 1995)

33. Victor Margolin, Politics of the Artificial: Essays in Design and Design Studies, University of Chicago Press, Chicago, 2002

34. Victor Margolin and Richard Buchanan, Idea of Design: A Design Issues Reader, The MIT Press, Cambridge, Mass., 1996

35. Donald A. Norman, The Design of Everyday Things, Basic Books, New York, 2002

36. Donald A. Schon, The Reflective Practitioner: How Professionals Think in Action, Basic Books, New York, 1983

37. Bruno Latour, Science in Action: How to Follow Scientists and Engineers Through Society, Harvard University Press, Cambridge Mass., USA, 1987.

38. Bruno Latour, Politics of Nature: How to Bring Sciences into Democracy, (tr. by Catherine Porter), Harvard University Press, Cambridge, Mass., USA, 2004.

39. Hazel Henderson, Beyond Globalization. Kumarian Press, 1999

40. Hazel Henderson, Ethical Markets: Growing the Green Economy, Chelsea Green Publishing, 2006

41. Bryan Czeck, Shoveling Fuel for a Runaway Train: Errant Economists, Shameful Spenders, and a Plan to Stop them All, University of California Press, Berkeley, 2000

42. Mihaly Csikszentmihalyi, Creativity : Flow and the Psychology of Discovery and Invention, Harper Perennial, New York , 1996

43. Howard Gardner, Mihaly Csikszentmihalyi, and William Damon, Good Work: When Excellence and Ethics Meet, Basic Books, New York, 2002

44. Howard Gardner, Mihaly Csikszentmihalyi, and William Damon, Good Business: Leadership, Flow, and the Making of Meaning. Basic Books, New York, 2002

45. Klaus Krippendorff, The Semantic Turn: A New Foundation for Design, Taylor & Francis CRC, New York, 2006

46. Wolfgang Jonas and Jan Meyer-Veden, “Mind the gap! on knowing and not-knowing in design”, H.M Hauschild GmbH, Bremen, 2004

47. John Thackara, In the Bubble: Designing in a Complex World, MIT Press, 2005

48. Harold G. Nelson & Erik Stolterman, The Design Way: Foundations and Fundamentals of Design Competence, Educational Technology Publications, New Jersey, 2003

49. Bryan Lawson, How Designers Think, Architectural Press, New York, 1997)

50. Bryan Lawson and Kees Dorst, Design Expertise, Architectural Press, New York, 2009

51. Kees Dorst, Understanding Design: 175 Reflections On Being A Designer, Gingko Press, Berkeley, 2004 & 2006

52. Peter G. Rowe, Design Thinking, MIT Press, Cambridge, 1991

53. Gregory Bateson, Steps to an Ecology of Mind: Collected Essays in Anthropology, Psychiatry, Evolution, and Epistemology. University Of Chicago Press, Chicago, 1972

54. Frei Otto, IL20 TASKS, Institute for Lightweight Structures, Stutgart, 1975
~

Download full paper titled "Hand-Head-Heart: Ethics in Design" here -PDF file 360kb Full Text
Download visual presentationas a pdf file here - PDF file 4.8 mb visual presentation screen resolution

Download visual presentation at print resolution as pdf file here - PDF file print resolution 14.8 mb

Prof M P Ranjan

Reports on the lecture at Istanbul; have started coming in and these will be pointed from the links here below:

Designophy link: 8th October post on Designophy about the keynote lecture with images

Sustainability & Design at Davos 2009: Posters in PDF

Sustainability & Design at Davos 2009: Five Posters in A3 size in printable PDF format

Prof M P Ranjan

Image01: Views of Sustainability Design Charette at New Delhi on 15 November 2008 as part of the India Economic Summit which was organised by the World Economic Forum.

The “Sustainability for Tomorrow's Consumers: India Innovation Charette” was organised on the 15th November 2008 at New Delhi as part of the India Economic Summit 2009 under the auspices of the World Economic Forum. The Charette consisted of mixed groups of business executives, sustainability experts, social entrepreneurs, designers and design students, all working together to build on the three pillars which define the initiative were proposed by the World Economic Forum team headed by Marcello Mastioni:

A. Business Case for Sustainability,
B. Innovation for Tomorrow’s Business, and
C. Building the Framework Conditions.

The day long discussions and workshop sessions at the Design Charette at New Delhi saw six key themes emerge:
1.ENGAGE CONSUMERS: co-create and close the loop
2.Move from stuff to VALUE BUSINESS MODELS: consume right, not less
3.Embrace OPEN SOURCED innovation: leverage copy left
4.INTEGRATE to deliver innovation: collaborate along the value chain
5.REDEFINE THE CORE: meta-morph and reinvent
6.Leverage EMERGING TECHNOLOGY: put science at work

Image02: Views from the two day Visualising Sustainability Workshop conducted at NID on 26 and 27 December 2008 for a hands on session for visualising approaches to sustainability along six selected themes.

The push for the follow up meet at NID would now be to understand the ideas that will leverage these broad frameworks into the future. The aspects that currently maintain the status quo must be examined, and concepts that will bring about transformation will have to be envisioned and articulated. The broad themes have to therefore be detailed, visualised and made tangible.

In order to take these themes forward, the National Institute of Design (NID) proposed a two day workshop, ‘Visualising Sustainability for Davos 2009’ and the same was organised on the 26th and 27th of December 2008, where six multidisciplinary teams of design students, faculty, and invited experts explored these six themes, in order to create detailed concepts within each of these broad frameworks.

Image03: Selection of thumbnail sketches that could capture various themes and issues associated with sustainability visualisation as a preparation for the poster making that would follow.

The outcomes of this workshop was further developed by a core team of three faculty and five students at NID so that these could be presented at the “Sustainability for Tomorrow's Consumers” Governors Meeting Session, on the 29 January 2009. What emerged was a set of five posters that drew on the six key themes that were proposed earlier in consultation with the World Economic Forum organisers through online and telephonic discussions while the core team developed the concepts and visualised the specific themes at the NID, Ahmedabad.

Image04: Posters on five themes that were sent to Davos for the closed door meeting of CEO's that discussed various approaches and strategies for sustainability in the business world in the days ahead.Let us look forward to their proposals for all of us.

The five posters are offered here as printable A3 size PDF downloads for use in schools and business settings alike to stimulate the use of design thinking and sustainable practices in the creation and delivery of new and improved products, services and business strategies that are sustainable – both people as well as environment friendly – in both thought and action.

0. Poster introducing the set of five posters on sustaibnability and the process of making these for the World Economic Forum in Davos 2009.

1. Poster on the theme of Co-Creation for Sustaibnability: PDF file 2.9 MB

2. Poster on the theme of Dematerialisation for Sustaibnability: PDF file 2.2 MB

3. Poster on the theme of Essence Making for Sustaibnability: PDF file 3.1 MB

4. Poster on the theme of Innovating the Value Chain for Sustaibnability: PDF file 2.7 MB

5. Poster on the theme of using Emerging Technologies for Sustaibnability: PDF file 2.7 MB

6. Full set of six posters as a compact booklet in A3 size_4 MB pdf.

7. Full set of six posters as a printable booklet in A3 size_16 MB pdf.

Prof M P Ranjan

World Economic Forum – Sustainability & Design at Davos

World Economic Forum – Feedback from Davos.

Prof M P Ranjan

Image 01: CEO’s of major global corporations at the Sustainability session at Davos using the NID designed posters.

We got a brief message from Davos on 31 January 2009 from Marcello Mastioni of the World Economic Forum on the successful completion of a collaborative journey between NID and the WEF that started last year with the Sustainability Design Charette in New Delhi on the 15 November 2008 about which I reported earlier on this blog. The event on sustainability took place at Davos on the 29 January 2009 using the visual materials that were designed for the purpose by students and faculty teams at NID through a two day workshop on the 26 and 27 December 2008 which was followed by an intensive effort to capture all the insights into an expressive set of five posters shown below.

I Quote this below:
“Dear NID Team,

The Sustainability meetings have been successfully completed, but the Davos Meeting is not over yet, and we are still busy closing it. You will forgive us for now for not reaching out with as many details as it would be appropriate.

The sessions went very well, with extraordinary participation and with the definition of a clear mandate for action in 2009, which was our primary objective. The visuals contributed greatly to creating a conducing environment that would inspire the CEOs towards innovation and collaboration.

The pictures the official photographer took are not yet available to me, but I wanted to attach a few pictures to show you how close we put our leaders to the visuals, and the type of environment we created for the event.

Many thanks again for your extraordinary support.

We look forward to talking to you in one week or so for a more thorough debrief.

All best,

Marcello”
UnQuote

Image 02: World business leaders meet world thinkers on sustainability at Davos 2009 and use the NID designed posters on Visualising Sustainability.

In an earlier message on 23January 2009 sent to us after we had submitted all the five posters Marcello informed us of the intentions of the WEF in using the posters at Davos this year.

I Quote from his mail below:
“Dear NID Team,

I wanted to take a moment to say a big thank you to all of you.

The posters are printed and on their way to Davos, where they will be featured in an event with 50 participants, including the CEOs of companies such as Nike Inc., The Coca-Cola Company, Unilever, Land O'Lakes Inc., Nestlé SA, Monsanto Company, Young & Rubicam Inc., METRO Group, Best Buy Co. Inc., Yara International ASA, IDEO Inc., The Olayan Group, nGenera, The Reitan Group, S. C. Johnson & Son Inc., Kraft Foods Inc., General Mills Inc. and Dow Jones & Company Inc., amongst others.

Everybody here expressed wonder and admiration on the work done. You have been very courageous to tackle such a complex systemic issue as Sustainability with an open universal approach, and then go through the immense task of distilling the discussions into meaningful conclusions and relevant visuals.

You had success at your mission, and you can proud of that. Please let us praise your achievement.

I won’t of course miss to keep you in the loop as things develop here.

All best,

Warmly,

Marcello

Marcello Mastioni
Associate Director, Head or Retail and Consumer Goods Industries
Global Leadership Fellow
World Economic Forum”

UnQuote

I will make a detailed post about the process of exploration, cooperation and design that we used to make these posters and the various players involved in this process at NID and at Geneva office of the WEF. I include below images of the five posters for immediate reference and pdf files will be made available soon along with the posts that follow as the story unfolds.

Image 03: Essence Making: Rethinking the Business Models.

Image 04: Innovating the Value Chain: Collaborate along the Value Chain.

Image 05: Co-Creation: Meaningfully Engage Consumers.

Image 06: Dematerialising the Economy: Innovate out of Stuff and into Value.

Image 07: Emergent Technology: Explore Emergent Technology.

Prof M P Ranjan

Rahul Gandhi visits NID: All informal and chatty

Rahul Gandhi's visit to NID today: An opportunity to reflect on the status of "Design" in India

Prof M P Ranjan

Image 01: Rahul Gandhi with NID students, faculty and staff at the Amphi-theatre behind the NID Charles Eames Plaza.

It is many years since we have had a national politician showing any interest in design and here we had a young and enthusiastic cutlet of a politician dropping in for lunch at the student canteen with the z-level security team running around in circles while he tried to integrate with the young design students and have a cozy conversation. The NID Director, Akhil Succenna and the Chairman Education, Pradyumna Vyas and their large entourage of followers had to literally run to keep up with the swift movements of the young national leader and Member of Parliament from the Youth Congress while he whisked his way through the NID lawns and to the back campus for lunch date with students in an impromptu visit that was as informal as it was stimulating. Rahul Gandhi came visiting an almost forgotten place three generations after his great grandfather Pandit Jawaharlal Nehru the then Prime Minister of India had approved the formation of the National Institute of Design at Ahmedabad and this is also exactly Fifty Years after the writing of the insightful Eames India Report of 1958. This gives me an opportunity to reflect on the state of design in India and its status in the country vis a vis Science, Technology and Management, all of which receive substantial support from the Government for a variety of activities and this has been the case over the past five decades while design has remained on the back-burner of Government Policy all through this era of development and change.

We now face climate change and financial meltdown of the global economy and perhaps it is time to look at design for some answers if only a reasonable investment can be made in this activity and some policy intiiatives can also be initiated to nurture the disciplines of design that are needed by as many as 230 sectors of our economy that is still breezing along in blissful ignorance of this crying need. After his four hour long tour of NID canteen, studios, workshops and lawns and finally in the shade of the large Neem tree over the NID amphi-theatre we got to meet him face to face in a very informal and human setting. I was particularly surprised and pleasantly so when he walked up to me and shook my hand asking what I did at NID!! Everything – teaching, research and living… I said.

Image 02: Rahul Gandhi in a group picture with NID community at the NID amphi-theatre.

In the discussions that followed he asked students what they felt about the state of politics in India and what they felt about the politicians in India. They responded with candid statements and some naïve ones that gave Rahul Gandhi an opportunity to show his maturity as a national politician and share his own journey into politics after the death of his father, Rajiv Gandhi who was also a former Prime Minister of India. His grand mother, Indira Gandhi, another great Indian Prime Minister, had visited NID in 1964 when Charles and Ray Eames were working at NID on the classic Nehru Exhibition that went on to tour the world across many countries. This exhibition gave me the opportunity to learn design in the Eames tradition when I worked on it for the 1972 version that was set up at New Delhi and then travel to Chile in January 1973 to help set it up in the museum at Santiago, a life changing experience for me, personally. This is where I met President Salvadore Allende briefly on the 26th of January 1973 when he came to open the exhibit in the presence of the Indian Ambasador and his delegation in Chile. A few years later we got the book “Platform for Change” by Stafford Beer and this informed us of the strategic role that design had played in the shaping of the Chile’s economy in the Allande era which caused his assassination because it threatened the big brother nearby and the rest is history. Design is a political tool and it is also a political activity if one looks at the definition by both Tomas Maldonado in his book “Design, Nature, Revolution” and the other by Harold Nelson and Eric Stolterman titled “The Design Way: Intentional Change in an Unpredictable World”. Both these books strip the myths about design as a mere associate of art used to bring aesthetic value to industrial produce and places the true role of design as a transformational process that can indeed bring intentional change of great value across society and in India this is what is needed in the 230 sectors of our economy today.

Image 03: Rahul Gandhi and NID Director, Akhil Succenna at the amphi-theatre meeting with NID students and faculty today.

I asked Rahul Gandhi what he would do for design when he went back to Delhi and back to the Parliament. He asked back, what do you want me to do? NID students and faculty and its wide spread alumni need to ponder this question and act quickly and empower the NID Director to write a coherent letter to the potential champion of design in New Delhi on the possible agenda for design in India in the days ahead. We do hope that the next 50 years is an entry into the era of Design for India and Design with India….. We can dream and act quickly. What do you think can be done? Do we need a Ministry of Design? India needs design across all its Ministries – Rural Development, Education, Communication, Industry – and many more. Will this happen soon? How do we make it happen? Can the National Design Policy be rolled out of its cocoon and made active in the field sooner than later? I look forward to some answers and some real action, soon. I am however happy that NID gifted him a copy of our new book "Handmade in India" and I do hope that he takes this forward as a starting point for design action across India.

Image 04: Five posters on “visualizing sustainability” that were discussed at Davos at a special session on Sustainability on 29 January 2009.

Perhaps this is what the World Economic Forum (WEF) had in mind when it asked NID and its faculty and student teams to explore the issues that faced the world on the subject of Sustainability and asked them to offer some insights into how these intractable problems – nay wicked problems – could be addressed by the business community in the days ahead. As an outcome of this invitation from the WEF, NID and its teams prepared five posters that attempted to visualize the approaches towards a more sustainable world and these have been discussed at Davos and we await news from the Forum of the outcome of the deliberations there. We hope that the impact is not just immediate but also long term, the world is in dire need of such a long term impact. I hope that we have succeeded in our mission here, only time will tell.

Photographs by Deepak John Mathew of NID

Prof M P Ranjan

Sustainability Charette: World Economic Forum in New Delhi

India Economic Summit, New Delhi as a venue for the First Sustainability Charette of the World Economic Forum.
Prof. M P Ranjan

Image 01: NID designers Anand Saboo, Vishnu Priya, M P Ranjan, Praveen Nahar, Shreya Sarda and Mitushi Jain at the India Economic Summit’s Design Charette with world industry and expert participants across six groups that examined and developed innovative concepts and frameworks for sustainable futures leading to design opportunity offerings for many sectors of the consumer industry.

The World Economic Forum made a call earlier this year for collective action to manage Sustainability for Tomorrow’s Consumers Initiative. A series of steps were hence initiated to lead up to a CEO Report to be taken up at the Davos Governors Meeting on 29th January 2009. The first steps included the New York strategy meet, which kicked off the search for directions and solutions to the worlds pressing problem of bringing sustainability to its Consumer Initiatives. The WEF developed a three-stage framework to tackle the issues and these are listed below:
1. The Business Case for Sustainability.
2. Design Innovations for Sustainability
3. Shaping the Framework Conditions.
For the first time the WEF turned to designers in India and this brought them to NID, one of India’s leading design schools, to participate in the proposed Design Charette in New Delhi with students and faculty involvement along with a carefully selected group of lead industries and experts in sustainability to examine the issues and perspectives across several consumer industries in order to innovate and build prototypes and models for future sustainable practices and products and services.

Image 02: Participants at the hands on Design Charette set up by the World Economic Forum team with Deloitte consulting at Taj Palace Hotel in New Delhi on 15th November 2008.

The six groups looked at six broad product categories from the future sustainability angle to examine resource constraints, regulatory and policy implications as well as possible design opportunities that the situation offered to take stock of the current and future trends and make sensitive offerings at business process, product design and behavior change levels that may need to be addressed by businesses as well as governments of the world. The charette was a stimulating learning setting for all participants and it brought together designers from industry, social entrepreneurs, economists and experts all looking at the multi-dimensional problem of sustainability using systems thinking. I am pleased that we were involved in the first such event in New Delhi and we do hope that design will now be brought into the centre of our global search for solutions and through these we will build a sustainable future for all. The World Economic Forum’s initiatives are here at their website and I am sure more will follow as the work done in New Delhi grows to become a movement for the use of design across many geographies and sectors that are in search for sustainable models for the future.

Image 03: Three Social Entrepreneurs shortlisted for the final award of 2008 making a presentation of their innovation concept and action on the ground. Rajat Gupta delivered the keynote lecture at the event.

The evening event shifted to the Hotel Imperial on Janpath where the celebrations were on to felicitate the three finalists for the “Social Entrepreneur of the Year India 2008”. The Schwab Foundation for Social Entrepreneurship was started by the founder of The World Economic Forum, Klaus Schwab in 2000 and since then the process has identified and felicitated over 150 social entrepreneurs in 40 countries. A significant achievement by any standard.

I hope that they will some time discover designers who have been working in the grassroots sector in India and elsewhere in the years ahead. I remember the group of girls in my DCC class of 2001, who were telling us that they had discovered the way to eliminate poverty using start-up entrepreneurship and they called it the “Baadal” strategy, named after the Indian Monsoon, which picks up good practices from all over India and rains it back over the population just as the monsoon does. They have been working at it for a few years now, in refining their concept and in building their own individual capabilities across many attributes that are needed to deliver the action on the ground and I am sure that in a few more years they would deliver what they had held out as a concept to all of us at NID during their concept presentation to the public which we called the “Concept Mela”. We need more such concept melas and more designers joining the action on the ground in the days and years ahead. These Design Charettes do much the same thing with the participants, small attitude change which would lead to the big sustainable actions in areas where they work and live in the years ahead through design and leadership that they would provide to those around them.

Prof. M P Ranjan