CAD CAM ENGINEER: Dematerialisation

Thứ Hai, 9 tháng 2, 2009

Sustainability & Design at Davos 2009: Posters in PDF

Sustainability & Design at Davos 2009: Five Posters in A3 size in printable PDF format

Image01: Views of Sustainability Design Charette at New Delhi on 15 November 2008 as part of the India Economic Summit which was organised by the World Economic Forum.

The “Sustainability for Tomorrow's Consumers: India Innovation Charette” was organised on the 15th November 2008 at New Delhi as part of the India Economic Summit 2009 under the auspices of the World Economic Forum. The Charette consisted of mixed groups of business executives, sustainability experts, social entrepreneurs, designers and design students, all working together to build on the three pillars which define the initiative were proposed by the World Economic Forum team headed by Marcello Mastioni:

A. Business Case for Sustainability,
B. Innovation for Tomorrow’s Business, and
C. Building the Framework Conditions.

The day long discussions and workshop sessions at the Design Charette at New Delhi saw six key themes emerge:
1.ENGAGE CONSUMERS: co-create and close the loop
2.Move from stuff to VALUE BUSINESS MODELS: consume right, not less
3.Embrace OPEN SOURCED innovation: leverage copy left
4.INTEGRATE to deliver innovation: collaborate along the value chain
5.REDEFINE THE CORE: meta-morph and reinvent
6.Leverage EMERGING TECHNOLOGY: put science at work

Image02: Views from the two day Visualising Sustainability Workshop conducted at NID on 26 and 27 December 2008 for a hands on session for visualising approaches to sustainability along six selected themes.

The push for the follow up meet at NID would now be to understand the ideas that will leverage these broad frameworks into the future. The aspects that currently maintain the status quo must be examined, and concepts that will bring about transformation will have to be envisioned and articulated. The broad themes have to therefore be detailed, visualised and made tangible.

In order to take these themes forward, the National Institute of Design (NID) proposed a two day workshop, ‘Visualising Sustainability for Davos 2009’ and the same was organised on the 26th and 27th of December 2008, where six multidisciplinary teams of design students, faculty, and invited experts explored these six themes, in order to create detailed concepts within each of these broad frameworks.

Image03: Selection of thumbnail sketches that could capture various themes and issues associated with sustainability visualisation as a preparation for the poster making that would follow.

The outcomes of this workshop was further developed by a core team of three faculty and five students at NID so that these could be presented at the “Sustainability for Tomorrow's Consumers” Governors Meeting Session, on the 29 January 2009. What emerged was a set of five posters that drew on the six key themes that were proposed earlier in consultation with the World Economic Forum organisers through online and telephonic discussions while the core team developed the concepts and visualised the specific themes at the NID, Ahmedabad.

Image04: Posters on five themes that were sent to Davos for the closed door meeting of CEO's that discussed various approaches and strategies for sustainability in the business world in the days ahead.Let us look forward to their proposals for all of us.

The five posters are offered here as printable A3 size PDF downloads for use in schools and business settings alike to stimulate the use of design thinking and sustainable practices in the creation and delivery of new and improved products, services and business strategies that are sustainable – both people as well as environment friendly – in both thought and action.

0. Poster introducing the set of five posters on sustaibnability and the process of making these for the World Economic Forum in Davos 2009.

1. Poster on the theme of Co-Creation for Sustaibnability: PDF file 2.9 MB

2. Poster on the theme of Dematerialisation for Sustaibnability: PDF file 2.2 MB

3. Poster on the theme of Essence Making for Sustaibnability: PDF file 3.1 MB

4. Poster on the theme of Innovating the Value Chain for Sustaibnability: PDF file 2.7 MB

5. Poster on the theme of using Emerging Technologies for Sustaibnability: PDF file 2.7 MB

6. Full set of six posters as a compact booklet in A3 size_4 MB pdf.

7. Full set of six posters as a printable booklet in A3 size_16 MB pdf.

Prof M P Ranjan

Thứ Bảy, 31 tháng 1, 2009

World Economic Forum – Sustainability & Design at Davos

World Economic Forum – Feedback from Davos.

Prof M P Ranjan

Image 01: CEO’s of major global corporations at the Sustainability session at Davos using the NID designed posters.

We got a brief message from Davos on 31 January 2009 from Marcello Mastioni of the World Economic Forum on the successful completion of a collaborative journey between NID and the WEF that started last year with the Sustainability Design Charette in New Delhi on the 15 November 2008 about which I reported earlier on this blog. The event on sustainability took place at Davos on the 29 January 2009 using the visual materials that were designed for the purpose by students and faculty teams at NID through a two day workshop on the 26 and 27 December 2008 which was followed by an intensive effort to capture all the insights into an expressive set of five posters shown below.

I Quote this below:
“Dear NID Team,

The Sustainability meetings have been successfully completed, but the Davos Meeting is not over yet, and we are still busy closing it. You will forgive us for now for not reaching out with as many details as it would be appropriate.

The sessions went very well, with extraordinary participation and with the definition of a clear mandate for action in 2009, which was our primary objective. The visuals contributed greatly to creating a conducing environment that would inspire the CEOs towards innovation and collaboration.

The pictures the official photographer took are not yet available to me, but I wanted to attach a few pictures to show you how close we put our leaders to the visuals, and the type of environment we created for the event.

Many thanks again for your extraordinary support.

We look forward to talking to you in one week or so for a more thorough debrief.

All best,

Marcello”
UnQuote

Image 02: World business leaders meet world thinkers on sustainability at Davos 2009 and use the NID designed posters on Visualising Sustainability.

In an earlier message on 23January 2009 sent to us after we had submitted all the five posters Marcello informed us of the intentions of the WEF in using the posters at Davos this year.

I Quote from his mail below:
“Dear NID Team,

I wanted to take a moment to say a big thank you to all of you.

The posters are printed and on their way to Davos, where they will be featured in an event with 50 participants, including the CEOs of companies such as Nike Inc., The Coca-Cola Company, Unilever, Land O'Lakes Inc., Nestlé SA, Monsanto Company, Young & Rubicam Inc., METRO Group, Best Buy Co. Inc., Yara International ASA, IDEO Inc., The Olayan Group, nGenera, The Reitan Group, S. C. Johnson & Son Inc., Kraft Foods Inc., General Mills Inc. and Dow Jones & Company Inc., amongst others.

Everybody here expressed wonder and admiration on the work done. You have been very courageous to tackle such a complex systemic issue as Sustainability with an open universal approach, and then go through the immense task of distilling the discussions into meaningful conclusions and relevant visuals.

You had success at your mission, and you can proud of that. Please let us praise your achievement.

I won’t of course miss to keep you in the loop as things develop here.

All best,

Warmly,

Marcello

Marcello Mastioni
Associate Director, Head or Retail and Consumer Goods Industries
Global Leadership Fellow
World Economic Forum”

UnQuote

I will make a detailed post about the process of exploration, cooperation and design that we used to make these posters and the various players involved in this process at NID and at Geneva office of the WEF. I include below images of the five posters for immediate reference and pdf files will be made available soon along with the posts that follow as the story unfolds.