Cedric Lynch

Inventor an totally latteral thinker, obsessed in a good way by electric propulsions.
Here some links and pictures to start looking into his background.
Some refer to Cedric as the über EMOH (Electric MOtor Head)

Cedric's motor is a so called flat (pancake) axial gap permanent magnet brushed DC motor. 

Cedric on Wikipedia
There also a nice litlle bio on this link.
Agni motors where his motors are produced today