Thứ Bảy, 5 tháng 11, 2011

#MakeNoiseForMarcoSunday -- update Saturday at 1430 GMT

Well, the number of people who plan to make noise for Marco Sunday is increasing. People have joined the #MakeNoiseForMarcoSunday Facebook group from all over the world.

On Sunday morning at 1030h, motorcyclists will stop what they're doing, and rev up their bikes for 58 seconds to honor the memory of Marco Simoncelli. Hopefully, lots of them will do it in groups, and I hope that many of them will upload their video tributes to the #MakeNoiseForMarcoSunday Facebook group page.

As I'm writing this post, it will be 10:30 on Sunday morning in Auckland NZ in about seven hours. That will be one of the first places motorcyclists will make noise for Marco. Motorcyclists in Moscow will get their chance in 16 hours; Mexicans in 26 hours, and finally, motorcyclists on Maui will make noise for Marco in 30 hours.

Over the course of the 24 hours, our wave of sound will travel around the world. We'll literally wave good-bye.

People have already asked, "How do we make this an annual event?" The timing is about right; smack in the middle of the two-week period that begins with the Day of the Dead and ends with Remembrance Day.  At the end of the racing season, and the riding season in many countries. Maybe this should be the day and time, henceforth, when motorcyclists honor their dead.

There's a part of me that wishes that #MonsterEnergy and #IMS (Indianapolis Motor Speedway) to say nothing of Honda, would get behind the #MakeNoiseForMarcoSunday group, since they have the media clout to really help to spread the word.

I guess that, despite the fact that those businesses have whole departments devoted to marketing & communications, and have employees with titles like 'Director of New Media', etc, they can't be expected to respond to a movement that will be conceived, grow up, and stage it's demonstration in less than a week. In any case, maybe it's just as well if this is a truly grassroots effort, with no hint of commercialization.

Anyway, #MakeNoiseForMarcoSunday is less than a day away for most of us now. Check your battery; if you've put your bike away for winter, gas it up again. If you make a video, please try to title it, or hold up a sign telling us where you are.

Ciao, Marco!

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