RR bluebird hydrogen (internship project)

a brand-shaper for Rolls-Royce...

like BMW did with the Mille Miglia concept...STREAMLINE TIME
a retrospective of the RR brand values.

the project was driven by the well known words of Sir Henry Royce:

"Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it."


in all the pictures of the Rolls-Royce record history (for example: Supermarine, bluebird record cars and boats> K3, K4, K7 ,etc.) you can see what Sir Henry Royces words were ment for. The pictures are showing authentic heros like the Campbells who were always striving for the best. It was a matter of life and death.

Rolls-Royce combines always traditional aspects with a lot of high-tech. The current Phantom for example is based on an aluminium space frame. The front fenders are made of composites to reduce weight and to place the antennas underneath. These are only some examples of the progressive thinking of the company which I wanted to emphasize with a new interpretation of the bluebird record car.