Thứ Bảy, 20 tháng 12, 2008
Thứ Tư, 17 tháng 12, 2008
Autodesk Mergers Continue; Buys Algor FEA
When I posted several days ago that economic downturn was a good time to invest in new technology, I didn't exactly have serial corporate takeovers in mind. Despite its fallen share price, Autodesk continues its series of acquisitions with its takeover of Algor. In business since 1974, ALGOR, Inc. is a long-standing provider of finite element analysis software.
It was announced on Tenlinks today that Autodesk is to buy Algor "for approximately $34 million". Similar announcements have been made on Yahoo Biz and Reuters.
According to the announcement in Reuters, "Upon completion of the acquisition, Autodesk's current intent is to integrate ALGOR into its Manufacturing Solutions business unit and to continue developing and selling ALGOR's core product line. Autodesk plans to continue developing the ALGOR products with an open approach, allowing direct data exchange between ALGOR products and multiple computer aided design software offerings."
Algor currently integrates their base static stress FEA "Designcheck" solution with several CAD CAM industry solutions, including Rhino, Cadkey, SolidWorks and Autodesk Mechanical Desktop. Several of Algor's strategic business partners were not anticipating the Autodesk takeover.
It was announced on Tenlinks today that Autodesk is to buy Algor "for approximately $34 million". Similar announcements have been made on Yahoo Biz and Reuters.
According to the announcement in Reuters, "Upon completion of the acquisition, Autodesk's current intent is to integrate ALGOR into its Manufacturing Solutions business unit and to continue developing and selling ALGOR's core product line. Autodesk plans to continue developing the ALGOR products with an open approach, allowing direct data exchange between ALGOR products and multiple computer aided design software offerings."
Algor currently integrates their base static stress FEA "Designcheck" solution with several CAD CAM industry solutions, including Rhino, Cadkey, SolidWorks and Autodesk Mechanical Desktop. Several of Algor's strategic business partners were not anticipating the Autodesk takeover.
Bangalore wins Vote: The Design City of the Future
Bangalore wins Vote: The Design City of the Future
Prof M P Ranjan’s Papers

The British Council and the Design Museum in London had an exhibition to promote at their establishment located on the banks of the Themes River in London. They invited four designers and design thinkers from the BRIC nations to come all the way to London to a debate and each was asked to make a pitch about one selected city from each of their countries that had the most likely chance of becoming the next design city of the world. The Design & Architecture team at the British Council had proposed this event to the Design Museum and it was through the support from the British Council in London and India that I managed to travel to London to participate in this exciting event.
Deyan Sudjik, the curator of the Design Cities exhibition at the Design Museum and it current Director had made a selection of eight points in time when the world was changed in some significant way through the use of design. These eight events happened in seven different cities around the world and in his argument it started in London with the Great Exhibition at the Crystal Palace in 1851 and returned to London in 2008 and in the intervening period shifted from Vienna 1908, Dessau 1928, Paris 1931, Los Angeles 1949, Milan 1957, Tokyo 1987 and then back to London in 2008. The exhibition has an impressive collection of designed objects from each city and from the era that they represented and these were supported by pictures of the designers and some other related prints and texts. I am however surprised that Scandinavia of the 1960’s has been overlooked especially the work of the furniture masters at the Copenhagen school. Another point that crossed my mind is that the exhibition was almost completely object centric and the processes that formed the intangible parts of the visible offering did not form part of the debate in its favour. I am sure Deyan Sudjik has his own logic for the choices made from the vast array of possibilities that could be argued, for and against a particular city or an era when design made significant contributions to the world.
The people recognized by the curator in his catalogue are as follows:
William Morris and Christopher Dresser (London)
Adolf Loos and Josef Hoffmann (Vienna)
Walter Gropius, Marcel Breuer and Mies van der Rohe (Dessau)
Le Corbusier and Eileen Grey (Paris)
Charles and Ray Eames (Los Angles)
Gio Ponti and Joe Colombo (Milan)
Akio Morita and Tadao Ando (Tokyo)
Norman Foster and Paul Smith (London)
The exhibits included works of several other designers who were living and working in the specific contexts listed above and the return to London in 2008 included many contemporary designers who have made a mark in the artistic and commercial circles with their design offerings.
The four architect/designers/journalist from the BRIC nations were asked to make a ten minute presentation each, back to back, followed by a rapid fire questions from the chair and the audience before the matter was placed before the whole audience to cast their vote to select the city of their choice based on their own reading of the four presentations. Ruy Ohtake represented Brazil and pitched for Sao Paolo as the next potential Design City. Denis Cherdantsev chose Moscow for Russia and Ou Ning offered Beijing as the choice from China while Prof M P Ranjan pitched for Bangalore, nay, Bengaluru as the next Design City from India.
The audience trooped in at 7.00 pm on the 15th December 2008 and the debate began with the first presentation about Sao Paolo followed Moscow, Bengaluru and Beijing. This was followed by questions from the chair and the audience and the when the matter was put to vote at 8.30 pm, Bengaluru was the clear winner by a decisive margin followed by Sao Paolo, Beijing and then Moscow. Systems models from Nature and people’s participation in a local Democracy were the highlights of the Bengaluru offering. The champions of the Bengaluru success are Poonam Bir Kasturi with her Daily Dump that promises to clean up the city through individual action motivated by the community and design scheme and this in turn promises to clean up the world when the design offering from Bengaluru is cloned in all the cities around the world just as the Bus Rapid Transit System (BRTS) from Bogota in Colombia is now being cloned in New Delhi and Ahmedabad and soon will reach Hyderabad and Bengaluru as well. The other example from Bengaluru was the Industree success story as well as the scaling up achieved by Ray + Kesavan and IDIOM through merger and acqusition processes with big business involvement and the small and big design studios that have been set up by our designers as models for others to follow. The full presentation made by Prof M P Ranjan has been linked for download on the previous post on this blog.
I am happy that the audience gave the thumbs up signal to the Design City proposal from India in the form of Bengaluru and I do hope that this message will sweep back to India where design policy and design action is languishing due to government and industry apathy over the years. We do need to get local politics to take charge of design in the local context and move the action from the objects of desire in the consumer industry space to the much needed public facilities and shared facilities that are so critical for the city to become a place with “The Quality without a name” which had been explained by Christopher Alexander in his book “The Timeless Way of Building”, a quality that can be sensed and not necessarily be seen. Bengaluru has all the ingredients to make this work and show the world that the next design city will celebrate a new kind of design that transcends the material and deal with the intangibles that make a difference in the world and in the minds and hearts to the people.
The morning session on the 15th December began with an interview at the BBC at Bush House London the seat of BBC Radio that I used to listen to in my childhood days at Madras. Deyan Sudjik, Ou Ning and Prof M P Ranjan were interviewed by the BBC Radio team and the breadcast is expected later in the week and the schedules will be posted on the BBC World Service website. The next day in the morning a breakfast interview with the DesignWeek concluded our involvement in the series of Design City related events in London and their report is expected to be posted on the website here as well as in the print version of the magazine soon.
Prof M P Ranjan’s Papers
Prof M P Ranjan’s Papers

Image: Denis Cherdentsev from Russia and Prof M P Ranjan from NID Ahmedabad at the Design Museum terrace garden facing the Themes River with a view of the Tower Bridge and Norman Fosters famous Gerkin in the background view.
The British Council and the Design Museum in London had an exhibition to promote at their establishment located on the banks of the Themes River in London. They invited four designers and design thinkers from the BRIC nations to come all the way to London to a debate and each was asked to make a pitch about one selected city from each of their countries that had the most likely chance of becoming the next design city of the world. The Design & Architecture team at the British Council had proposed this event to the Design Museum and it was through the support from the British Council in London and India that I managed to travel to London to participate in this exciting event.
Deyan Sudjik, the curator of the Design Cities exhibition at the Design Museum and it current Director had made a selection of eight points in time when the world was changed in some significant way through the use of design. These eight events happened in seven different cities around the world and in his argument it started in London with the Great Exhibition at the Crystal Palace in 1851 and returned to London in 2008 and in the intervening period shifted from Vienna 1908, Dessau 1928, Paris 1931, Los Angeles 1949, Milan 1957, Tokyo 1987 and then back to London in 2008. The exhibition has an impressive collection of designed objects from each city and from the era that they represented and these were supported by pictures of the designers and some other related prints and texts. I am however surprised that Scandinavia of the 1960’s has been overlooked especially the work of the furniture masters at the Copenhagen school. Another point that crossed my mind is that the exhibition was almost completely object centric and the processes that formed the intangible parts of the visible offering did not form part of the debate in its favour. I am sure Deyan Sudjik has his own logic for the choices made from the vast array of possibilities that could be argued, for and against a particular city or an era when design made significant contributions to the world.
The people recognized by the curator in his catalogue are as follows:
William Morris and Christopher Dresser (London)
Adolf Loos and Josef Hoffmann (Vienna)
Walter Gropius, Marcel Breuer and Mies van der Rohe (Dessau)
Le Corbusier and Eileen Grey (Paris)
Charles and Ray Eames (Los Angles)
Gio Ponti and Joe Colombo (Milan)
Akio Morita and Tadao Ando (Tokyo)
Norman Foster and Paul Smith (London)
The exhibits included works of several other designers who were living and working in the specific contexts listed above and the return to London in 2008 included many contemporary designers who have made a mark in the artistic and commercial circles with their design offerings.
The four architect/designers/journalist from the BRIC nations were asked to make a ten minute presentation each, back to back, followed by a rapid fire questions from the chair and the audience before the matter was placed before the whole audience to cast their vote to select the city of their choice based on their own reading of the four presentations. Ruy Ohtake represented Brazil and pitched for Sao Paolo as the next potential Design City. Denis Cherdantsev chose Moscow for Russia and Ou Ning offered Beijing as the choice from China while Prof M P Ranjan pitched for Bangalore, nay, Bengaluru as the next Design City from India.
The audience trooped in at 7.00 pm on the 15th December 2008 and the debate began with the first presentation about Sao Paolo followed Moscow, Bengaluru and Beijing. This was followed by questions from the chair and the audience and the when the matter was put to vote at 8.30 pm, Bengaluru was the clear winner by a decisive margin followed by Sao Paolo, Beijing and then Moscow. Systems models from Nature and people’s participation in a local Democracy were the highlights of the Bengaluru offering. The champions of the Bengaluru success are Poonam Bir Kasturi with her Daily Dump that promises to clean up the city through individual action motivated by the community and design scheme and this in turn promises to clean up the world when the design offering from Bengaluru is cloned in all the cities around the world just as the Bus Rapid Transit System (BRTS) from Bogota in Colombia is now being cloned in New Delhi and Ahmedabad and soon will reach Hyderabad and Bengaluru as well. The other example from Bengaluru was the Industree success story as well as the scaling up achieved by Ray + Kesavan and IDIOM through merger and acqusition processes with big business involvement and the small and big design studios that have been set up by our designers as models for others to follow. The full presentation made by Prof M P Ranjan has been linked for download on the previous post on this blog.
I am happy that the audience gave the thumbs up signal to the Design City proposal from India in the form of Bengaluru and I do hope that this message will sweep back to India where design policy and design action is languishing due to government and industry apathy over the years. We do need to get local politics to take charge of design in the local context and move the action from the objects of desire in the consumer industry space to the much needed public facilities and shared facilities that are so critical for the city to become a place with “The Quality without a name” which had been explained by Christopher Alexander in his book “The Timeless Way of Building”, a quality that can be sensed and not necessarily be seen. Bengaluru has all the ingredients to make this work and show the world that the next design city will celebrate a new kind of design that transcends the material and deal with the intangibles that make a difference in the world and in the minds and hearts to the people.
The morning session on the 15th December began with an interview at the BBC at Bush House London the seat of BBC Radio that I used to listen to in my childhood days at Madras. Deyan Sudjik, Ou Ning and Prof M P Ranjan were interviewed by the BBC Radio team and the breadcast is expected later in the week and the schedules will be posted on the BBC World Service website. The next day in the morning a breakfast interview with the DesignWeek concluded our involvement in the series of Design City related events in London and their report is expected to be posted on the website here as well as in the print version of the magazine soon.
Prof M P Ranjan’s Papers
Thứ Ba, 16 tháng 12, 2008
Playing with the Biscuits on the Green
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| From Biscuits on the Green |
We just got out a few days ago on the Green with the protos of the Biscuit.
I figured I would show you the few shots that we got.
Yonton and Grace showing their playboating prowess.
Also a good reason to not run Gorilla at 5.5 inches.
This is what happens when you have done a river a bunch,
and it doesn't rain, and your mountain bike is broken,
and your girlfriend wants you out of the house?
You go run that river again but this time you go in a tiny boat
so that you can play your brains out and scare yourself a little.
Anyway here are a couple more shots of the Biscuits.
Later
Shane
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| From Biscuits on the Green |
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| From Biscuits on the Green |
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| From Biscuits on the Green |
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| From Biscuits on the Green |
Nhãn:
Biscuit,
Green River,
Liquidlogic
Google Account Video Purchases
Green River, North Carolina, USA
Chủ Nhật, 14 tháng 12, 2008
Design Cities Debate: Bengaluru at the Design Museum, London
Prof. M P Ranjan's papers

I was invited by the British Council, London to participate in the Design Cities Debate at the Design Museum in London on 15th December 2008. On my way in here I wrote the following note to the DesignIndia discussion list since there was a raging debate already going on there based on the DNA news report that talked about my intention to speak about Bangalore as the potential Design City from India. The Design & Architecture team at the British Council had proposed this event to the Design Museum and it was through the support from the British Council in London and India that I managed to travel to London to participate in this exciting event.
My presentation slide show titled “Bengaluru: the making of a Design City” can be downloaded as a 2.4 mb PDF file from here
I quote my post on Design India below:
“Dear Uday and Friends…
I am sitting in the lounge at Sahar Airport and have some time now to respond to all the very interesting discussions that came out of this thread on Design Cities and now on the Design Capital.
I agree with you entirely that the concept of a capital based on a designer centric view is indeed an ego trip for the profession which is perhaps the last thing that we need to do in a climate of extreme lack of understanding of the core ideas of design as we know it today.
I was excited when the British Council in London invited me to participate in the Design Cities Debate to take place at the Design Museum in London on 15th December 2008 since this would give us an opportunity to explore the idea of design as it would and perhaps could apply to the shaping of a city of the future here in India. For me this was not a call to see which city had already arrived there or which one had the most designers and design related companies, however these would be an influencing factor, but not always relevent, since sometimes design is better off without designers.
Design for me is a basic human activity as well as a professional activity performed at many levels by a variety of professionals with their vast range of skill sets and an equally wide range of motivations and intentions, some deep and profound and some definitely shallow and short term, all of which may be needed and necessary based on the complexity and the context that is being addressed.
My approach was therefore to look at this as an opportunity to articulate what would be the attributes and necessary ingredients for a city to be called a design city of the future in India and then I looked at which city in my opinion could make the grade in the near future provided the necessary conditions and the public and political support could be mobilised to meet this end. All cities have the possibility to be called a Design City if they are able to meeet the conditions that I hoped to articulate in the process of this debate.
I chose Bangalore because I know it best and have been associated with the city from my childheeod visits in summer and I also see some very exciting things happening there that is far beyond the service provided by the practicing design studios, a sort of taking the design abilities and getting critical things done through the use of design thought and action in the public space. Here, I will comment that Poonam Bir Kasturi's Daily Dump is a shining example of such work that has the possibility not just to transform Bangalore but all cities in the world if the success here gets replicated in each local situation with the necessary local adjustments etc. Similarly the amazing success of Industree in mobilising 15000 women in rural India using local grasses and skills to provide fair employment and a hope for the future is another great example that is still work in progress.
Bangalore has also had two great scale building examples with R+K going to WPP and IDIOM joining Kishore Biyani and these show the way forward to meet the huge responsibility that design and designers have to deliver in India today. The other design entrepreneurs in Bangalore and the design schools for a platform that can catalyse huge change in the public space and for me this is very important. Design for industry has been harped upon for may years and I am not very impressed by these achievements. However social good that can reach the aam aadmi or the man in the street is still a far away dream it seems. The IT sector in Bangalore provides us an opportunity to use web2.0 tools to reach public needs be it services or local assiatance in local governance. Bangalore with the Janagraha and other public domocratic institutions are working together with design to help transform.
Yes, political will must be brought into the equation if massive change is to be achieved in geting the city to feel right for its citizens. The quality that Christopher Alexander has called "The Quality without a name", in his Timeless Way of Building", it is not Fashion but a durable and amazing quality that can be felt but cannot be seen or explained....
This for me comes back to the flower garlands that are made everyday in Bangalore and in many Indian cities, handmade strung flower by flower to make an ephemeral thread of fragrence that is worn on the head or offered in prayer on a daily basis. Nature has provided the abundance of flowers to Bangalore which is indeed the flower power of the world and the Rain Tree with its wide arching branches and its equally complex roots shows systems that we need to learn from so that our democracy can work as a designed offering to transform the city to a Design City of the Future. Bangalore can indeed show the way and I do hope that all our cities and villages will follow suit or take a runaway lead in a win win world of tomorrow.
With warm regrads
M P Ranjan
from the Clipper Lounge at Sahar
14 December 2008 at 11.55 am IST”
UnQuote
I am now in London and getting ready to join the other invitees from Brazil, Russia and China (The BRIC Nations) at an interview with BBC Radio at Bush House London and later in the day at the Design Museum for the Debate in the evening. I look forward to the event. More later.
M P Ranjan
Blogging from London
15 December 2008 at 7.30 am local time
Prof. M P Ranjan's papers
Design Cities Debate: Bengaluru at the Design Museum, London

Image: Opening slide of my presentation in London at the Design Museum pitching for Bangalore, nay "Bengaluru" as the emerging design city of the world, provided the design community and the local political leadership get it right in the days ahead.
I was invited by the British Council, London to participate in the Design Cities Debate at the Design Museum in London on 15th December 2008. On my way in here I wrote the following note to the DesignIndia discussion list since there was a raging debate already going on there based on the DNA news report that talked about my intention to speak about Bangalore as the potential Design City from India. The Design & Architecture team at the British Council had proposed this event to the Design Museum and it was through the support from the British Council in London and India that I managed to travel to London to participate in this exciting event.
My presentation slide show titled “Bengaluru: the making of a Design City” can be downloaded as a 2.4 mb PDF file from here
I quote my post on Design India below:
“Dear Uday and Friends…
I am sitting in the lounge at Sahar Airport and have some time now to respond to all the very interesting discussions that came out of this thread on Design Cities and now on the Design Capital.
I agree with you entirely that the concept of a capital based on a designer centric view is indeed an ego trip for the profession which is perhaps the last thing that we need to do in a climate of extreme lack of understanding of the core ideas of design as we know it today.
I was excited when the British Council in London invited me to participate in the Design Cities Debate to take place at the Design Museum in London on 15th December 2008 since this would give us an opportunity to explore the idea of design as it would and perhaps could apply to the shaping of a city of the future here in India. For me this was not a call to see which city had already arrived there or which one had the most designers and design related companies, however these would be an influencing factor, but not always relevent, since sometimes design is better off without designers.
Design for me is a basic human activity as well as a professional activity performed at many levels by a variety of professionals with their vast range of skill sets and an equally wide range of motivations and intentions, some deep and profound and some definitely shallow and short term, all of which may be needed and necessary based on the complexity and the context that is being addressed.
My approach was therefore to look at this as an opportunity to articulate what would be the attributes and necessary ingredients for a city to be called a design city of the future in India and then I looked at which city in my opinion could make the grade in the near future provided the necessary conditions and the public and political support could be mobilised to meet this end. All cities have the possibility to be called a Design City if they are able to meeet the conditions that I hoped to articulate in the process of this debate.
I chose Bangalore because I know it best and have been associated with the city from my childheeod visits in summer and I also see some very exciting things happening there that is far beyond the service provided by the practicing design studios, a sort of taking the design abilities and getting critical things done through the use of design thought and action in the public space. Here, I will comment that Poonam Bir Kasturi's Daily Dump is a shining example of such work that has the possibility not just to transform Bangalore but all cities in the world if the success here gets replicated in each local situation with the necessary local adjustments etc. Similarly the amazing success of Industree in mobilising 15000 women in rural India using local grasses and skills to provide fair employment and a hope for the future is another great example that is still work in progress.
Bangalore has also had two great scale building examples with R+K going to WPP and IDIOM joining Kishore Biyani and these show the way forward to meet the huge responsibility that design and designers have to deliver in India today. The other design entrepreneurs in Bangalore and the design schools for a platform that can catalyse huge change in the public space and for me this is very important. Design for industry has been harped upon for may years and I am not very impressed by these achievements. However social good that can reach the aam aadmi or the man in the street is still a far away dream it seems. The IT sector in Bangalore provides us an opportunity to use web2.0 tools to reach public needs be it services or local assiatance in local governance. Bangalore with the Janagraha and other public domocratic institutions are working together with design to help transform.
Yes, political will must be brought into the equation if massive change is to be achieved in geting the city to feel right for its citizens. The quality that Christopher Alexander has called "The Quality without a name", in his Timeless Way of Building", it is not Fashion but a durable and amazing quality that can be felt but cannot be seen or explained....
This for me comes back to the flower garlands that are made everyday in Bangalore and in many Indian cities, handmade strung flower by flower to make an ephemeral thread of fragrence that is worn on the head or offered in prayer on a daily basis. Nature has provided the abundance of flowers to Bangalore which is indeed the flower power of the world and the Rain Tree with its wide arching branches and its equally complex roots shows systems that we need to learn from so that our democracy can work as a designed offering to transform the city to a Design City of the Future. Bangalore can indeed show the way and I do hope that all our cities and villages will follow suit or take a runaway lead in a win win world of tomorrow.
With warm regrads
M P Ranjan
from the Clipper Lounge at Sahar
14 December 2008 at 11.55 am IST”
UnQuote
I am now in London and getting ready to join the other invitees from Brazil, Russia and China (The BRIC Nations) at an interview with BBC Radio at Bush House London and later in the day at the Design Museum for the Debate in the evening. I look forward to the event. More later.
M P Ranjan
Blogging from London
15 December 2008 at 7.30 am local time
Prof. M P Ranjan's papers
Thứ Sáu, 5 tháng 12, 2008
Four Reasons Economic Downturn is Good Timing For R&D
Global economies run in cycles. What goes up must come down. Likewise, we hope that what goes down must come back up. When we understand economic cycles we see, however, why a downturn is a good time to invest in R&D. Obviously cuts are in order during a downturn, this article explains four reasons why R&D shouldn't be one of them.1) R&D is a better bargain. Economic downturn is a buyers market. Corporate lay-offs and budget cut-backs can yield a multitude of redundant professionals for cherry picking. The well known Bersin & Associates encourages "Rather than 'freezing all hiring', you should use this as an opportunity to upgrade your own organization. " Supply vendors, also under increased financial pressure, may lower prices for you to maintain sales. For those with cash, downturn is time to buy up, not sell out.
2) R&D keeps businesses internationally competitive. Most companies would agree with this. Some examples are Taiwan, North Ireland, and the USA. R&D also finds smarter and cheaper ways of doing things internally, thus directly saving companies' capital. Some governments award subsidies to product innovation, especially to innovation that will be exported.
3) R&D investment is easier to focus. Poor R&D investment quickly becomes manifest. Durable brands and quality products distinguish themselves from gadgets that consumers start doing without when belts tighten. In times of financial crisis, well focused R&D spending can really make products stand out from the crowd. Develop products and services still appealing to the buyers who do have money, not those who don't.
4) R&D discovers new markets. A recent Business Week article entitled "Innovate Out of the Economic Downturn" called R&D related activity "the single most important condition for transforming the crisis into an opportunity". An example of this is seen in the American Biomedical industry. "The CHI and PricewaterhouseCoopers 2002 report, "Biomedicine: The Next Wave for California's Economy," showcases the importance of medical and biomedical research, development, and manufacturing to California's regional economies and ultimately, to the nation's health." - Business Wire
4) R&D discovers new markets. A recent Business Week article entitled "Innovate Out of the Economic Downturn" called R&D related activity "the single most important condition for transforming the crisis into an opportunity". An example of this is seen in the American Biomedical industry. "The CHI and PricewaterhouseCoopers 2002 report, "Biomedicine: The Next Wave for California's Economy," showcases the importance of medical and biomedical research, development, and manufacturing to California's regional economies and ultimately, to the nation's health." - Business Wire
The afore-quoted Bersin & Associates went on to state, "Downturns should be expected, so plan for them. Do not be surprised or panic." Financial downturn can be a reckoning to see who really has planned properly - and who hasn't. Those who have planned for rainy days should reap these rewards of innovation at lower costs than during periods of economic growth, resulting in more competitive products and services to offer for the economic cycle's next financial upturn.
Nhãn:
branding,
budget,
economy,
industry,
innovation,
investment,
money,
RD,
research
The Four Os For Finding Work (as a CAD Designer)
Personally, I think that the four Os for finding work are really more or less an elaborate way of saying "gather more information", with four keyword points that just help us remember four useful aspects. This article focuses on applying them to find work in design careers, but they can be used in other fields too:
1. Offer: You need to know what the actual offer is, the real "give and take" of your current job market. Knowing (and accepting) the general offer climate is important when negotiating any specific opportunities discussed in point two. Have you discussed your search with those who already work in the field? What skills do you offer now? Should you offer more? What are employers really offering in return? Do they offer more elsewhere (or less)? Is money your only consideration? Will you get a better offer in another line of work? Do not assume that a more affluent country automatically offers higher wages in all fields. Finding an appropriate salary survey sometimes helps, like this one from AUGI (Autodesk User Group International) for 2008.
2. Opportunities: Establish all potential employment you are willing to accept. Do you know all of the specific design opportunities in your region? Are you willing to work part-time? Full-time? There are a number of online contract work portals available:
- Elance
- ScriptLance
- CAD Ground
- CADAuctions
- GetAFreelancer
- iFreelance.com
- DesignQuote
- Sologig
- Space Master Interiors
- countless more... (comments and feedback welcome)
As a tip, I find the most successful job hunter is never unemployed, because to him/her finding a job is already viewed seriously as opportunity. One could ask oneself, "What opportunities am I NOT yet using to find work? For example, do my friends and/or family know I am looking for this kind of job? Have I checked with all local employment offices & employment websites? Am I willing to try contract work agencies and temp services?"
3) Obstacles: Know why you are unemployed now. Is it the area you live in? Is it your level of experience? Is it new technology? What is it? Be honest, at least with yourself. Know the answer and fix it if you can.
4) Operation: Once you gather information, use it to your advantage - even when you don't have a job yet. Understand intimately the needs of each potential employer before the job interview, not after. Know your market and find your niche in it. Learn new skills that are marketable. Find ways to meet others already successfully working in the field you want and listen to them. Sometimes CAD Internet forums can be useful for finding the right community of people to talk to. Finally, share your research with other people who are, in turn, willing to share with you. If you aren't sharing then don't have friends. But if you share too much, other people might just start to use you. Try to find that balance.
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