Hiển thị các bài đăng có nhãn CNBC TV18. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn CNBC TV18. Hiển thị tất cả bài đăng

Thứ Hai, 2 tháng 11, 2009

Animation at NID: A brief History

Chitrakatha 2009 and the memories from NID's animation journeys



Prof. M P Ranjan

With the CNBC TV18 bestowing a singular honor by recognizing Sekhar Mukherjee as India’s animation teacher of excellence through their Golden Cursor Excellence in Animation Awards conferred on him 8 May 2009 at a glittering function in Mumbai we get an opportunity to look back at the stirrings of animation in India and how it set roots at NID.

Image01: The CNBC TV 18 award to Sekhar Mukherjee has finally brought some recognition to NID teachers in Animation Design discipline. We can review this in the backdrop of the Chitrakatha 2009 events at NID over the past three days.


This is a brief but incomplete history of the valiant efforts made at NID over the years to establish an animation based profession in India, the first institute to take up this challenge. Jayanthi Sen in her article in Animation World Network ion 19 October 1999 maps the origins of animation in India with the arrival of the Cartoon Film Unit at the Films Division set up buy the Government of India. In the mid 50’s they brought Disney Studio maestro, Claire Weeks to train the first batch of trained animators for the Indian scene. The story of NID’s contribution to Indian animation has not been written and I do hope that some serious research scholar will take up this challenge and articulate the epic journey from its origins in 1963 when the Oxbury camera came to NID to the Chitrakatha 2009 and beyond.

Image02: Animation heros seen at the Chitrakatha 2009 event on the NID campus at Paldi. Each of them a leader in the field and with many successful films to their credit.


However in 1961 NID was set up at Ahmedabad and very early in its development the Visual Communication programmes were established with the offering of the first Post Graduate Programme that started in 1963. Amongst the first batch was Ishu Patel who having joined the programme to study Graphic Design gravitated to learning animation after a foundation in Graphics from the master Armin Hoffman. While he was a student at NID two animators came to NID and made a great little film in the mid 60’s called Swimmy. Leo Leonni and Gulio Gianini were assisted by Ishu Patel, Mahendra C Patel, Vikas Satwalekar and I S Mathur, all first generation students at NID in the Visual Communication programme.

Image03: Chitrakatha 2007 showcased NID animation and set the stage for a broader recognition of NID’s contributions to the field of animation film making in India over the years.


Ishu Patel studied Graphics at Basel under Armin Hoffman and in 1970 was deputed to the National Film Board of Canada to study animation. This started a life long passion for animation and a long string of great experimental films made both at NID as well as at the NFBC which he joined full time in 1972. He returned to India each year to share his work at the Institute and many NFBC films came into the NID archives most notable of which are the fine collection from Norman McLaren and later from Ishu Patel himself. Saul Bass and Charles and Ray Eames too were highly influential in the early years in shaping the directions of animation at NID through screenings of their work on a regular basis in the NID auditorium.

Ishu Patel on Wikipedia
Leo Leoni on Wikipedia
Gulio Gianini on Wikipedia
Charles and Ray Eames on Wikipedia
Saul Bass on Wikipedia
National Film Board of Canada on Wikipedia

Image04: Scenes from Chitrakatha 2009 at NID campus between 29th and 31st October 2009.


The next generation of NID students included R L Mistry and Narayanbhai Patel who took to animation and illustration through their long career as student and later teachers NID. Narayanbhai experimented with paper sculpture based animations while R L Mistry explored many styles of illusrtration and developed his art to a very high level of perfection and achieved the distinction of getting the National Award for his film the national Highway from the President of India. After Ishu Patel left NID in 1972 it was R L Mistry who took up the major responsibility of teaching animation to students at NID and there were a steady stream of interested candidates who loved the medium and wished to explore but the funding was limited and hard to find and the Oxbury camera was available only in limited periods due to cost of operation. NID’s exhibition design projects brought in many opportunities for the animation activity and the education programme too legitimized the periodic use of the medium for basic exercises that were many.

R L Mistry on NID website : A book by Prakash Moorthy



Image05: Additional scenes from Chitrakatha 2009 at NID campus between 29th and 31st October 2009.


The next batch of NID animators included Nina Sabnani, Binita Desai and Chitra Sarathy who joined NID as informal learners in short term programmes offered by the department and International consultants were present to conduct some of the programmes for these students at NID. The trio spent a period of experimental work in Calcutta with the Graphic Designer Raghunath Goswami who experimented with the medium for social communication tasks as part of his studio in the Eastern India. NID produced a intermediate technology animation stand for use with a stop frame movie camera and this stand was shifted to Calcutta for use by the NID animators in Goswami’s office. Late 70’s and the early 80’s found Ashoke Chatterjee at the helm of NID as its Director and he insisted on the use of animation for developmental comminication of a variety of types. He managed to get the Ministry of Health to invest in NID animation abilities and Nina Sabnani produced a series of films on the subject of maturation of the girl child and child birth and the associated health issues. In the 80’s and 90’s animation was used extensively for making many short instructional films for screening at the NID designed theme exhibitions such as the Energy pavilion in 1983 that was headed by Vikas Satwalekar. However in spite of these successful demonstrations funding from Government sources was hard to come by and it was back to education assignments to keep the Oxbury camera busy through the year.

Binita Desai made a presentation about 20 years of NID animation at Chitrakatha 2007 and the link here shows her talk in summary on the blog All About Animation:



The UNDP programme of support for the Institute in late 80’s saw the arrival of some support for the animation programme at NID by way of international consultants and travel and study opportunities for NID faculty. Nina and Binny having joined the faculty were deputed to the UK to study animation under Roger Noake while their initial training was provided by Claire Weeks at NID. After their return Nina and Binny got involved in animation education and in making occasional demonstration films and work on a variety of projects that included animation skills such as the animated symbols for the Doordarshan TV channels. The next generation of students included both those in the Post Graduate programme as well as students for the Under Graduate programme at NID. With the arrival of digital technology in the 90’s the field of animation received a great deal of interest in India and the spread of Television across India also brought in new opportunities for the NID animation students. The music channels provided internship opportunities and soon a flood of employment opportunities came their way and Bombay studios gave many of our students professional placement. The other major employer was the IT interactive media industry that took students for gaming and new media product applications and numerous diploma projects were sponsored by industry and these gave a new edge to the animation activity at the institute. I hope that some of these stories will be documented and shared in the days ahead and I am happy that the two Chitrakatha episodes of 2007 and 2009 have given our alumni a platform to share their journeys.

Image06: Stills from the trailer of “Arjun” an animated feature film being directed and produced in Mumbai by Arnab Choudhury and Pavan Buragohain for the UTV Productions due for release early in 2010.


The NID animation department has produced many champions of Indian animation and their story too needs to be told at some length, hopefully after a good deal of research since there is much to be said here. However I am aware of some of these cases since these students have been in touch with me over the years and I have been watching their progress as young professionals and now as accomplished animators that India has to offer to the world. This group includes many individuals and here I can only mention a few that I am aware of in some detail. They include Prakash Moorthy, Umesh Shukla, Dhimant Vyas, Vaibhav Kumaresh, E Suresh, Arnab Choudhury and Pavan Buragohain. I do hope that the others will share what they are up to these days and tell us about the exciting projects that they have on hand, a bit of which we were able to glimpse during the Chitrakatha 2009 that just concluded at NID between 29th to 31st October 2009. Besides the international presenters from Mexico and China we had some from experts from industry and education from Kolkatta, Mumbai and Ahmedabad. However bulk of the presentations were from the NID graduates who are making waves in India across a number of media sectors from advertising, TV entertainment, game design, childrens animation, edutainment, and most exciting of all mainstream feature length animation due to hit the stands shortly. Student animators too showcased their work across many sectors and entries were screened from many nations during the three days as part of the student competition entries that were judged by a panel of jurors and awarded at the end of the event. Others who came to NID for the event include Sheetal Sudhir and Manish Sehrawat of Channel V and Sanjay Jangir, a recent NID graduate showed his Diploma film that was feated at film festivals in Canada, Switzerland and Japan recently.

Pavan Buragohin on the web link:


A note about the making of “Arjun” screening at NID during the Chitrakatha 2009 that appeared in the Ahmedabad Mirror.


Sanjay Jangir web link for Raah:



Image07: An exhibition about Comic Books on the sidelines of the Chitrakatha 2009 at the NID Gallery and other related events exploring the role of Comics in national education of the future.


While the most exciting presentation for me personally was the screening of the making of “Arjun” which promises to be the first ever full length feature animation film to be produced by a group of NID animators and that too as a fully indigenous production effort. This was particularly interesting since Arnab Choudhury shared the design process and the stages through which the film had to be visualized with the use of live action to discover both characters as well as postures and action sequences, dramatization of the theme and scenes, and the followup articulation with sketches and diagrams of key figures, characters and scenes so that these could be passed on to the production stage in a coherent manner involving a vast group of service providers without compromising the quality and intention of the designers involved. This process promises to create a solid foundation for a vibrant animation industry in India that delivers compelling products instead of just BPO type finishing touches to international producers. Further the quality and impact of the presentation was such that many of us left the auditorium feeling that the team had a Oscar quality film in the making, we wish the team all the very best in the days ahead. NID animation has finally arrived at the national stage and that too with a big bang!! Other young designers are in the ranks and they will be able to dream big and have the conviction to take on the Bollywood producers and money bags who have been sitting on the sidelines so far in the days ahead I am sure. Government of India could do well to find and channel venture funding for the young creative animation producers and this will speed up the process of seeding a fantastic industry based on design talent in India of the future.

I was invited by Sekhar Mukherjee to sit in on a panel discussion on the topic of the role Comic Books in Education in India. The discussions were quite stimuilating and there is indeed a role that Comics will and can play in the days ahead. I mentioned the book by Scott McCloud called “Understanding Comics” which I have been reading with great interest for the theory that it provides us and also about TED talks where Scott McCloud gives us an insight into the world of Comics that is both informative as well as entertaining.

Prof. M P Ranjan

Thứ Hai, 23 tháng 6, 2008

Designers can build innovative companies: Emerging options in India

Image: Projects from Korjan Design Studio: Set up by Dinesh and Rashmi Korjan, who have been role models for many young product designers in India since they stayed focused on their core area of product design when everyone else did a bit of interiors and graphics when the going was tough in the early days of establishing the profession in India.



A number of young designers are on the lookout for exciting and challenging work that is both cutting edge as well as adequately remunerative. Existing and established companies in the manufacturing and service sectors would usually make them work their way up the organization as this is seen as the most productive route for learning on the job for most professions. However, in design, the most value is added usually at the strategic level (see levels of design model, Ranjan 1998) while young recruits are kept at the bottom of the value chain – at the tactical level or even the elaborative level – in some back office operation which does not challenge their imagination and conceptual skill sets that they have developed as a part of their education and training exposures in school as well as outside. Several designers turn to entrepreneurial ventures that offer design services to a variety of businesses and industries and this has been a well tested path for a large number of young designers since the entry barriers in the profession are indeed quite low as far as capital and infrastructure investments are concerned. These young designers would no doubt have to acquire new skill sets in management and people skills to be able to succeed to scale from small beginnings to support a large team and this is something that they learn on the job as they go forward in setting up their ventures and making a go of the whole effort. A number of our designer graduates have indeed taken this route with a good deal of success. Both the Government as well as several leading national institutions of technology, management and design is now encouraging entrepreneurship and incubation of new initiatives in India. The IIT’s, IIM’s and NID have all set up incubators to encourage both students and faculty in realizing their innovative dreams through these nascent incubation initiatives. Besides the Government initiated schools of higher education in India several private sector schools and universities have their active incubation initiatives such as the one in Nirma Institute of Technology in Ahmedabad and the Welingkar Institute of Management in Mumbai and now at a new campus in Bangalore.


Image: Daily Dump: A new venture incubated at Srishti, Bangalore by Poonam Bir Kasturi and now it has grown to be a social design movement with clones in many parts of India and across the world. This particular model offers huge potential of using design to address pressing needs in the social space for quality products, services and attitude change that is critical if we are to offset the effects of global warming in the days ahead.


Links to the Daily Dump are here below:
Daily Dump Home page.
Global warming and concerns in India
Daily Dump on Helsinki Design Lab post
Daily Dump on the Index Award site

Globalisation has brought other international formats of innovation and incubation support to Indian shores and many new finance and venture capital support systems have been created to encourage and support real passion and expertise particularly when the proof of concept is established by early stage prototypes or even market trials carried out by the designers and their colleagues in the case of new products and services offered by the incumbents own initiatives. This kind of build, operate and deliver model is fairly common in the software industry where small teams build exciting new products but vest part of their holding to the market or to a financier or venture capital support team after a period of development of the technical aspects of the product in order to rapidly scale up and compete with the existing players in the marketplace. Market launch and competition with existing large players is avoided in some cases and the field left to established players through a buy–in by the larger partner if the promoters are not able to scale the offering or able to garner the financial supports needed to make the shift. In some cases the company is brought to market through an Initial Public Offering (IPO) when the company is taken public and the promoters liquidate or reduce their holding at an appropriate value through a regulated process for such offerings. In India we have seen this kind of public issues based on product and service innovations in the areas of software, pharmaceuticals and in retail in recent years. Many of our design graduates who had established their own initiatives over the past ten years or more are finding new opportunities to bring in much needed capital to expand and scale up their business offering that has been proven in the market over time and by demonstration in the marketplace.


Image: Prof M P Ranjan at the CNBC TV 18 studio in Mumbai


This raises the big question of what is innovation and how can we unfold the value of the innovative process in the emerging era of the creative economy that is being discussed by many forward looking business thinkers. I had the opportunity to interact with the CNBC TV 18 team in analyzing several innovations that have emerged in the country through a broadcast programme called “Innovations at Work” that is anchored by Menaka Doshi and Cyrus and myself acted as expert guests on the panel. The CNBC TV18 team did all the background work on the seven selected innovations that are discussed in the programme while the expert guests brought their experience to bear on commenting on these from their own perspectives, mine from that of a design teacher at NID and Cyrus Driver spoke from the perspective of a venture capital expert with direct experience in building start-up companies. I have commented in an earlier post on the variety of businesses that had been started by NID graduates in the past and these I believe are the role models available today for young design students who are currently enrolled in our design schools across India. The facilities to spawn a vast network of such start-ups in India is still very limited but if we recognize the potential and provide the framework to nurture these initiatives as well as use the educational support networks and curriculum design that can enable such ventures we will be able to create the mind-sets that are required to make such ventures happen, and grow to become great value creators of our times. While most education programmes in design are aimed at creating employees for industry, I do believe there is scope for special institutions that can aim their programmes at seeding entrepreneurs across many areas of opportunity and such schools and programmes are the need of the day. I will explore the shape and contours of such a possibility in some future posts and such a format would need to be multi-disciplinary and bring together players and abilities that can enhance the process of incubation at the end of a period of nurture and capacity building. The KaosPilot in Scandinavia has shown that young individuals can be empowered and enabled to learn and build the necessary skills and confidence to set up new ventures in unconventional areas on business opportunity. If we were to explore the areas of need in India we can see enormous untapped possibilities in as many as 230 sectors of our economy for the use of design and design related services. Our design schools will need to strengthen their business process skills if the young designers are to be empowered to take on these real opportunities as well as be able to participate directly in such transformation processes at hand. Design schools also have the opportunity to attract a variety of skilled professionals into their fold so that domain expertise can be honed with a layer of design thinking and action skills that would be at the heart of any new enterprise building experiment.

Tonight I have just returned from the inaugural session of the Helsinki Design Lab 2008 at the Wanha Satma in Helsinki and here we witnessed the formation of a major new Innovation University, which will merge together three existing Universities of Art & Design, Management and Technology to form a powerful new entity that is looking far into the future.

Thứ Năm, 19 tháng 6, 2008

Innovation at Work: New serial on CNBC TV 18

Image: Suresh Venkat, Satyashree Gandham, Charulata Menon and Prof M P Ranjan at the CNBC TV 18 studio in Mumbai after the shoot.



A five part serial titled Innovation at Work is being aired by CNBC TV 18 from next week on the following schedules. The programe is anchored by Menaka Doshi, Associate Corporate Editor of Network 18
and the guest experts are Prof. M P Ranjan, NID and Mr Cyrus Driver, CEO, Helix Investments which is a global venture capital fund looking at India.

The programme has been announced yesterday on the channel immediately after the shoot was completed at their studio in Mumbai. The show will go on air on Wednesday, 25th June at 7:30 pm with a repeat on Saturday and Sunday at 6:30pm. The modules will then be aired each week over the next five weeks.

Do take time of your busy schedules to look at this offering about exciting innovation of products, services and businesses in India today. Unfortunately I will miss the first screening since I am off to Helsinki to attend the Helsinki Design Lab organised by the SITRA, Finland Fund for Innovation. More at this link below:
Helsinki Design Lab Blog
SITRA - Helsinki Design Lab: Home

More from Finland and I propose to visit UIAH after the SITRA event and meet friends in Helsinki.